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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Mutiara Ilmu Akuntansi (JIMBE) Jurnal Media Akademik (JMA) Akuntansi dan Ekonomi Pajak: Perspektif Global
Shirky Kharisma Fitri Hasnita
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Corporate Social Responsibility Initiatives of Mcdonald's in Indonesia: Impact and Effectiveness Angelina Wijaya Tan; Shirky Kharisma Fitri Hasnita; Hwihanus Hwihanus
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 1 No 6 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v1i6.225

Abstract

This article examines the Corporate Social Responsibility (CSR) initiatives of McDonald's in Indonesia, focusing on their impact and effectiveness. Through the Ronald McDonald House Charities (RMHC), McDonald's has implemented various programs aimed at improving the health and well-being of underprivileged children and supporting local communities. The study highlights the positive effects of these initiatives on community welfare, corporate image, and consumer behavior. Additionally, it explores the strategic integration of CSR into McDonald's business model, emphasizing the importance of employee engagement and sustainable practices. The findings suggest that McDonald's CSR efforts have significantly contributed to social and environmental sustainability in Indonesia, setting a benchmark for other organizations. Future research should explore further enhancements to these initiatives to maximize their impact.
Co-Authors Allesia Putri Angelina Wijaya Tan Anisa Lailatul Nikmah Arys Arya Anfield Hwihanus Hwihanus Kustiwi, Irda Agustin Maria Yovita R.Pandin Nathalie Elshaday Betrix Ambouw Nia Anisyah Nurul Laily Oktaviani Putri Rima Nirwana Reginata Saharany Kustanty