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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Machyani Syafrianti Indah Tanjung
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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THE INFLUENCE OF BRAND AWARENESS AND QUALITY PERCEPTION ON CONSUMER DECISIONS TO USE SAMSUNG BRAND ANDROID PHONES Suprayogi Ramadani; Dwi Yuda Syahputra; Machyani Syafrianti Indah Tanjung; Salwida Nasution; Nurianna Sihombing
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.291

Abstract

This research aims to test and know clearly how the effect of Brand Awareness and Quality Perseception on Employee Decision to use Samsung Brand Android Hand Phone. This research used quantitative methods that involved 70 respondents. The data was collected using questionnaires division. Data were analyzed using a statistical formula, namely by using multiple regression analysis of the processing performed by SPSS Version 16. The result of quantitative analysis showed that Brand Awareness and Quality Perseception have positive influence on Employee Decision to Use Hand Phone Android Merk Samsung
Co-Authors Dwi Yuda Syahputra Nurianna Sihombing Salwida Nasution Suprayogi Ramadani