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THE INFLUENCE OF PRODUCT CHARACTERISTICS AND ADVERTISING EFFECTIVENESS ON BUY INDOSAT PACKAGE CARD Maininda Prasasti; Daud Arifin; Meylisa Damayanti Br Tarigan; Najwa Syahfitri; Ade Nur Aslamiyah
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.292

Abstract

This study is examining influence of knowledge, skill, and adaptation ability of new technology on employee performance of PT Home of Living Arts Indonesia. This analysis includes classical assumption test, multiple regression analysis, hypothesis testing via t test and F, as well as the analysis of the coefficient of determination (R2). Results of analysis using the F test showed that thred of independent variables are knowledge, skill, and social on adaptation ability of new technology have a significant effect on the dependent variable is employee performance of PT Home of Living Arts Indonesia. Results of analysis using the coefficient of determination is known that the variation of performance of 87,6% can be explained by knowledge, skill, and adaptation ability of new technology. While the remaining 12,4% is explained by other variables that are not included in this study.
The Influence of Financial Literacy, Gender, and Lifestyle on Employee Debt Management of PT Adelia Sejahtera Nusantara Maininda Prasasti; Noni Ardian; Ramadhan Harahap
Equivalent : Journal of Economic, Accounting and Management Vol. 4 No. 1 (2026): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v4i1.1825

Abstract

The rapid development of financial technology, particularly online lending (peer-to-peer loans), in Indonesia has significantly improved access to credit; however, it has also given rise to poorly managed debt problems. This study aims to analyze the effects of financial literacy, gender, and lifestyle on the debt management of employees at PT Adelia Sejahtera Nusantara, both partially and simultaneously. This research adopts a quantitative approach with an associative research design. The population of this study consists of all 40 employees of PT Adelia Sejahtera Nusantara, using a saturated sampling technique. The data used are primary data collected through a questionnaire employing a 1–5 Likert scale. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 31, preceded by validity tests, reliability tests, and classical assumption tests. The results indicate that:(1) financial literacy has a positive and significant effect on debt management; (2) gender has no significant effect on debt management; (3) lifestyle has a positive and significant effect on debt management; and (4) simultaneously, the three variables have a significant effect on debt management, with an F-value of 784.786 (p < 0.001) and a predictive power of 78.4% (Adjusted R² = 0.784), leaving only 21.6% explained by other factors.