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All Journal JAIM (Jurnal Abdi Masyarakat) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Riri Anggriani
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS AT TOKO BAJU INVESTOR JEUNIEB BIREUEN Riri Anggriani; Rahmad Khalis; Rita Zahra; Muhammad Reza; Sutoyo
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.394

Abstract

This study aims to analyze the influence of product quality and service quality on consumer purchasing decisions at Investor Jeunieb Clothing Store in Bireuen. The research was conducted at Investor Jeunieb Clothing Store in Bireuen. The object of the research is consumers who visit Investor Jeunieb Clothing Store. The population in this study includes all consumers of Investor Jeunieb Clothing Store, the exact number of which is unknown. The sample was taken using the Hair formula, with a total sample size of 98 respondents. This study uses a multiple linear regression analysis model to determine the effect of product quality and service quality on purchasing decisions. The data was analyzed using SPSS software version 25.0. The analysis tools used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, R-tests, and R-Square tests. The t-test results show that product quality with a t-value greater than the critical t-value at the 5% level (6.514 > 1.985) and a significance value of 0.000 < 0.05 and service quality with a t-value greater than the critical t-value at the 5% level (6.890 > 1.985) and a significance value of 0.001 < 0.05 have a significant effect on purchasing decisions. The F-test results indicate that the regression model used is significant with an F-value greater than the critical F-value (200.848 > 2.70) and a significance value (sig) of 0.000 < 0.05, which means that product quality and service quality together have a significant influence on purchasing decisions. The R-test results show a strong correlation between the independent variables and the dependent variable (R = 0.899). The R-Square test results indicate that 0.809 or 80.9% of the variation in customer loyalty can be explained by service quality and customer value, while the remaining 19.1% is influenced by other variables not examined in this study.
DESIMINASI HASIL PENELITIAN PENCEGAHAN DAN PENANGGULANGAN BAHAYA NARKOBA BAGI SISWA SMK MUHAMMADIYAH 1 PALU Riri Anggriani; Ansar; Fidyah Faramita Utami
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6847

Abstract

Sekolah Menengah Kejuruan (SMK) memiliki peran strategis dalam menghasilkan sumber daya manusia yang kompeten dan adaptif terhadap kebutuhan dunia kerja. Untuk meningkatkan daya saing lulusan, diperlukan kolaborasi antara sekolah dan institusi pendidikan tinggi dalam menyediakan pembekalan yang relevan. Kegiatan pengabdian masyarakat ini bertujuan meningkatkan pengetahuan, kesiapan, dan orientasi karier siswa SMK Muhammadiyah 1 Palu dalam menghadapi tuntutan pasar kerja, baik di tingkat nasional maupun internasional. Kegiatan dilaksanakan melalui tahapan pra-sosialisasi, sosialisasi, serta diskusi interaktif menggunakan metode ceramah, visualisasi, dan tanya jawab. Materi yang diberikan mencakup edukasi pencegahan bahaya narkoba, penerapan pola hidup sehat, serta pemahaman mengenai prosedur kerja yang aman dan sesuai standar. Kegiatan berjalan efektif dengan tingkat partisipasi siswa mencapai 95%. Hasilnya menunjukkan peningkatan pemahaman siswa terkait risiko narkoba, strategi pencegahan, serta kesiapan mental dan keterampilan awal untuk memasuki dunia kerja. Secara keseluruhan, program ini berkontribusi pada penguatan kompetensi dan karakter siswa dalam menghadapi transisi ke dunia profesional.
Co-Authors Ansar Fidyah Faramita Utami Muhammad Reza Rahmad Khalis Rita Zahra Sutoyo