Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Kedokteran Brawijaya
Hanggriyani, Kristiwi
Unknown Affiliation
Medicine & Pharmacology

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Determinants of Suboptimal Use of Digital Marketing at X Hospital Pradana, Endy Wira; Hanggriyani, Kristiwi; Prawestiningtyas, Eriko
Jurnal Kedokteran Brawijaya Vol. 32 Supplement 1 (2022)
Publisher : Fakultas Kedokteran Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jkb.2022.032.01.17s

Abstract

During the Covid-19 pandemic era, digital-based hospital activities were chosen as an alternative solution to support the physical distancing policy. Digital marketing is a digital-based marketing activity to reach customers widely. This study aimed to determine the determinants of suboptimal digital marketing in X Hospital. This research was conducted using a qualitative descriptive method. Data were collected using observation, document review, and Focus Group Discussion (FGD). FGD respondents determined were six respondents consisting of the Head of General and Administrative Division, Head of Finance, two Public Relations and Marketing Staff, Hospital Management Information System (SIMRS) staff, and Patient Registration Coordinator. The root of the problem is presented in the fishbone diagram and followed by the 5-Whys method. The priority of the root of the problem found was that the PR and marketing unit staff of X Hospital had not optimally used the features on social media for marketing activities. The alternative solution was chosen using a scoring method on Capability, Accessibility, Readiness, and Leverage (CARL), which was optimizing the Instagram business feature as the main social media for X Hospital in the digital marketing activities.
Determinant Factors of Limited Oxygen Supply at Marsudi Waluyo Hospital during the Covid-19 Pandemic Suryaningati, Engelbertha Retno; Hanggriyani, Kristiwi; Prawestiningtyas, Eriko
Jurnal Kedokteran Brawijaya Vol. 32 Supplement 1 (2022)
Publisher : Fakultas Kedokteran Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jkb.2022.032.01.10s

Abstract

The demand for oxygen in hospitals has been increasing during the Covid-19 pandemic due to oxygen therapy required by most Covid-19 patients. Fulfillment of oxygen supply is related to logistics management. This study aimed to determine the factors affecting the limited oxygen supply at Marsudi Waluyo Hospital, Malang. This research was conducted with a qualitative descriptive method. Data collection was carried out by observing the process of ordering and replacing oxygen cylinders for central oxygen fulfillment at the Facility Maintenance Unit (FMU), reviewing oxygen usage and supply reports, and conducting Focus Group Discussion (FGD) to identify the root of the problem. The FGD respondents consisted of the Head of General Affairs and Administration, the Head of Finance, the Coordinator and Staff of the Facility Maintenance Unit, and the Head of the Inpatient Installation. The root of the problem was compiled using the 5 Whys method and grouped into Man, Material, Money, Method, Machine, Management, and Environment categories. The root of the problem identified was the limited number of human resources in the Facility Maintenance Unit, the procedure for procuring oxygen cylinders that did not include a case of oxygen demand surge, and no oxygen supply other than oxygen cylinders.
Co-Authors Eriko Prawestiningtyas Pradana, Endy Wira Suryaningati, Engelbertha Retno