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All Journal Dinasti International Journal of Management Science Jurnal Riset Ilmiah
Wulandari, Dewi Sri
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Analysis of The Influence Between Job Stress, Workload and Job Satisfaction (Literature Review) Wulandari, Dewi Sri; Khaerudin, Khaerudin
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4317

Abstract

Developments in the era of modern technology, especially the science of information technology is growing rapidly. This challenges employees to be able to quickly adapt to technological changes and affect the speed of providing services to customers. Problems commonly encountered in the world of work, especially in maintaining the quality and quality of Service is the speed and accuracy of providing excellent service to customers. This creates a high level of stress and workload that can negatively affect employee job satisfaction. This is because employees will always try to maintain performance by providing the best service to customers but on the other hand there are sales targets that become workloads resulting in work stress which affects employees who are dissatisfied with their work so they tend to show a negative attitude towards their duties and experience higher levels of stress during the job. The purpose of the study to analyze the relationship between workload and job stress on employee job satisfaction. This study uses the approach of the method used in this study is a literature search. The results showed that workload and work stress negatively affect employee job satisfaction.
PENGARUH INOVASI PRODUK, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KINERJA PEMASARAN PRODUK PT WINGS FOOD Nugraheni, Intan Natalia; Wulandari, Dewi Sri; Puspitorini, Ferawaty
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025( In Press)
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1617

Abstract

This study aims to analyze this influence of product innovation, product quality and brand image on marketing performance at PT Wings Food product. The increasing intensity of business competition drives companies to implement affective marketing strategies in order to maintain and improve their performance. This reseach uses a quantitative approach with descriptive and verification methods. The population of this study consists of consumers of PT Wings Food product residing in Villa Mutiara Gading 2 Housing, Bekasi, North Tambun. With a sample size of 136 respondents, determined using the Slovin formula. Data was collected through questionnaires and analyzed using multiple linier regression analysis. The result show that both partially and simultaneously, product innovation, product quality and brand imagae significanty influence marketing performance. Therefore, the company should contionue to innovation, maintain product quality and strengthen its brand image in order to remain competitive and echance marketing performance.
PENGARUH INOVASI PRODUK, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KINERJA PEMASARAN PRODUK PT WINGS FOOD Nugraheni, Intan Natalia; Wulandari, Dewi Sri; Puspitorini, Ferawaty
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1618

Abstract

This study aims to analyze this influence of product innovation, product quality and brand image on marketing performance at PT Wings Food product. The increasing intensity of business competition drives companies to implement affective marketing strategies in order to maintain and improve their performance. This reseach uses a quantitative approach with descriptive and verification methods. The population of this study consists of consumers of PT Wings Food product residing in Villa Mutiara Gading 2 Housing, Bekasi, North Tambun. With a sample size of 136 respondents, determined using the Slovin formula. Data was collected through questionnaires and analyzed using multiple linier regression analysis. The result show that both partially and simultaneously, product innovation, product quality and brand imagae significanty influence marketing performance. Therefore, the company should contionue to innovation, maintain product quality and strengthen its brand image in order to remain competitive and echance marketing performance.
Co-Authors Adilah, Rana Ferawaty Puspitorini, Ferawaty Firdayanti, Ayu Khaerudin Khaerudin M. Ghofar Rohman Marcella, Icha Nabilah, Ilmi Nugraheni, Intan Natalia Nursal, M. Fadhli Oktaviana, Indah Salamah, Mukhayati