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All Journal Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Socious Journal
Dyanrini, Alde
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Komunikasi Ko-Kreasional Program Sehat Sejahtera (SESERA) PT Pupuk Sriwidjaja dengan Masyarakat Pulau Kemaro Rozalena, Agustin; Dyanrini, Alde
Socious Journal Vol. 1 No. 3 (2024): Socious Journal - June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/hs0q4781

Abstract

The purpose of this study is to investigate the co-creative communication of the Sehat Sejahtera Program (Sesera) and to construct a collaborative model between corporate and community in the context of implementing ecotourism at the Kemaro Island tourist attraction in Palembang City. This study uses qualitative methodologies and a case study design to handle primary data based on interviews, non-participant observation, and documentation as secondary data. The data analysis employs the Miles and Huberman Interactive Model in three steps, beginning with data reduction and structured in a relationship pattern to facilitate interpretation and drawing or verifying results. Research findings show that co-creational communication referring to Co-Creation Theory is implemented through social responsibility strategies focussing on tourist experiences and interactive relationships with the surrounding community. The collaboration carried out is PT Pupuk Sriwidjaja Palembang's social and environmental responsibility (TJSL) approach to the Kemaro Island tourist destination.
Analisis Hasil Penerapan Konsep Livelihood Approach Pada Program CSR Pesantren Berdikari Dyanrini, Alde; Handoko, Bobby Pry; Latifa, Anniza Sofia
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 16 No. 2 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v16i2.5472

Abstract

Program Pesantren Berdikari merupakan inisiatif CSR berbasis pendekatan livelihood strategy yang dilaksanakan oleh PT Pupuk Sriwidjaja Palembang di Desa Penawar Jaya, Kabupaten Tulang Bawang, Lampung. Program ini dirancang untuk memperkuat kemandirian pesantren dan masyarakat melalui pengembangan sistem pertanian terpadu (integrated farming) serta penerapan kurikulum edukasi lingkungan. Penelitian ini bertujuan untuk menganalisis dampak program terhadap transformasi sumber-sumber penghidupan masyarakat, meliputi modal alam, manusia, sosial, fisik, dan finansial. Metode yang digunakan adalah mixed method dengan pendekatan deskriptif kualitatif dan kuantitatif, berdasarkan hasil survei terhadap 50 responden, wawancara terhadap 20 informan kunci, serta data monitoring bulanan program. Hasil penelitian menunjukkan adanya perubahan signifikan pada lima modal penghidupan, seperti optimalisasi lahan, peningkatan kapasitas santri, terbentuknya koperasi peternakan dan pertanian, pembangunan pusat pengolahan hasil tani, serta peningkatan akses ke pembiayaan usaha. Program ini terbukti memperkuat keberlanjutan penghidupan masyarakat lokal dan mendorong terciptanya nilai bersama (shared value) antara perusahaan dan komunitas. Penelitian ini merekomendasikan replikasi pendekatan serupa untuk konteks komunitas berbasis pesantren lainnya.
Co-Authors Agustin Rozalena Handoko, Bobby Pry Latifa, Anniza Sofia