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All Journal Scriptura MediaTor: Jurnal Komunikasi KOM & REALITAS SOSIAL Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Sketsa Abditani : Jurnal Pengabdian Masyarakat KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Janaka : Jurnal Pengabdian Masyarakat International Journal of Community Service & Engagement Scriptura : Jurnal Ilmiah Socious Journal
Agustin Rozalena
Universitas Sumatera Selatan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Filosofi Nilai-Nilai Budaya Sunda Grup Ma’soem Rozalena, Agustin; Ngare, Ferdinandus
Jurnal Sketsa Vol 4, No 2 (2017): Jurnal SKETSA
Publisher : LPPM BSI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.827 KB)

Abstract

ABSTRAK Tulisan ini bertujuan untuk mengetahui bagaimana filosofi budaya Sunda menjadi sumber kekuatan bagi budaya organisasi di Masoem Group. Metode penelitian ini adalah kualitatif dengan desain studi kasus. Data lapangan yang diperoleh dari sumber dengan teknik pengumpulan data yang digunakan adalah wawancara, observasi non partisipasi dan analisis dokumen. Hasil penelitian menunjukkan bahwa beberapa filosofi ke arah pendiri organisasi Sunda menghasilkan pewarisan budaya organisasi. Penelitian ini memiliki signifikansi strategis untuk pelaksanaan bidang studi komunikasi organisasi, mengingat implikasi dari nilai-nilai dan filosofi dalam Grup Masoem akan berdampak jangka panjang dan menjadi salah satu komponen dalam keberhasilan suatu organisasi. Bahkan hasil penelitian budaya organisasi ini diharapkan dapat menjadi inspirasi bagaimana organisasi dapat mewakili kekuatan dan kemajuan perusahaan dalam persaingan bisnis yang berkembang pesat. Kata Kunci: Filosofi, Budaya, Budaya Sunda. ABSTRACT This paper aims to find out how the philosophy of Sundanese culture becomes a source of strength for the organizations culture in Masoem Group. This research method is qualitative with case study design. The field data obtained from sources with data collection techniques used were interviews, observation of non-participation and document analysis. The results showed that some philosophy into the direction of the organizations founder Sunda resulting organizational cultural inheritance. This research has a strategic significance for the implementation of the field of organizational communication studies, considering the implications of the values and philosophy in the Group Masoem will impact the long term and be one component in the success of an organization. Even this organizational culture research results are expected to be an inspiration of how any organization can represent the strength and progress of the company in the rapidly growing business competition Keywords: Philosophy, Culture, Sundanese Culture.
DESTINATION BRANDING OF TERAS CIKAPUNDUNG: A MODEL OF COMMUNICATION STRATEGY Rozalena, Agustin; Saidah, Iis
Scriptura Vol 10, No 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.817 KB) | DOI: 10.9744/scriptura.10.1.24-33

Abstract

Penelitian ini bertujuan untuk mengontruksi model strategi komunikasi merek merupakan penelitian dengan objek komunikasi merek kota dengan subjek penelitian para informan yang berkaitan dengan terbangunnya Teras Cikapundung di sekitar bantaran dan sempadan Sungai Cikapundung. Penelitian ini bersifat kualitatif dengan paradigma kontruksi serta analisis studi kasus. Peneliti menggunakan teknik depth interviewing, Focus Group Discussion (FGD), observasi, analisis dokumenserta teknik analisis data menggunakan model interaktif. Hasil penelitian menyatakan  1) proses pembentukan komunikasi merek wisata kota buatan Teras Cikapundung melalui elaborasi Model MESSAGE dan destination branding strategy; 2)  adanya strategi wisata buatan Teras Cikapundung berdasarkan tiga unsur penguatan melalui lokasi karyawisata, kesadaran komunitas dan kebersihan lingkungan, Kliatchko?s Model of Integrated Marketing Communication (IMC) dan Strategic Management of Teras Cikapundung?s Brand Communication Programmes; 3) Model strategi komunikasi merek wisata kota buatan Teras Cikapundung yang menunjukkan urutan aktivitas kontruksi strategi yang dilakukan oleh pihak komunikator
The Meaning of Longing for the Tradition of “Ngirup Cuko Pempek” Palembang as Friendship Communication in the Covid–19 Pandemic Era Isnawijayani Isnawijayani; Agustin Rozalena; Ratu Mutialela Caropeboka
International Journal of Community Service & Engagement Vol. 2 No. 4 (2021)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijcse.v2i4.490

Abstract

This research aimed to construct the meaning of longing for the tradition of ngirup cuko pempek as a friendship communication for the people of Palembang in the Covid-19 pandemic era. This longing communication research is qualitative one. The object of research, namely the behaviour of longing for tradition ngirup cuko pempek. The research subjects are Palembang residents who often travel out of town. The research data used participated observation, interview and documents analysis obtained from informants. The data analysis technique used an interactive model of Miles and Huberman. The results of the research showed, 1) Ngirup cuko is the local wisdom and eating culture of Palembang citizens; 2) The meaning on the longing philosophy on ngirup cuko pempek shows love for the traditions identity of the region, kinship and togetherness, the friendship, as well as typically Palembang culinary promotion.
Pewarisan Budaya Organisasi Dalam Konteks Komunikasi Organisasi (Studi Kasus Pewarisan Budaya Organisasi di Ma'soem Group Bandung) Agustin Rozalena
KOM & REALITAS SOSIAL Vol 2, No 2 (2011): April
Publisher : KOM & REALITAS SOSIAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1645.06 KB)

Abstract

This research aim to knowing the pattern of the inheritance of the organization culture Ma'soem Group, especially in PT Ma'soem that manag the product Pertamina, and Yayasan Pendidikan Al Ma'soem, that is involve in formal education. This research method is qualitative with the case study plan. The field data is receiv from the informant, technically the data collection that is us that is the interview, observation, as well as the analysis of the document of non participation.Results of field work show that (1) the orientation and the manifestation from spiritual values and philosophy Sundanism in the organization culture Ma'soem Group is clarify  in the point of view and the mission, business strategy, structure and work procedure, system and the rule, the name, the form, and the symbol, the anecdote, the creed, and organization jargon, as well as ritual.(2) Ma'soem Group had the typical organization culture, strong, and be proud of. In this case, the values of the culture that is invest by the leader can increase the will, loyalty, and pride as well as more far creat the effectiveness of the work. The orientation of the values that are apply this including the value of the achievement that honesty, discipline, and the characteristics is believed. (3) The involvement of the leader is very big is cause by the hero factor that is strong from the founder and the first generation of the founding continuer of the organization. (4) Through the pattern of vertical communication with the communication channel in the spreading of the centipede through the story, ritual, and the rule is not written and written show that the organization Ma'soem Group is the organization that is open with input, criticism, new ideas, as well as the spirit in developing the similarity of the perception work as religious duties.(5) The inheritance of the organization culture Ma'soem Group is begun from the founder and the leader is dropp off to the managements ranks and the manager through the communication channel interpersonal, the group, and the public. Both formal and informal media.
Makna Simbolik Komunikasi Merek Kuliner Khas Palembang di Bandung Agustin Rozalena
MediaTor (Jurnal Komunikasi) Vol 10, No 2 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i2.3197

Abstract

Penelitian ini membahas tentang makna simbolik merek kuliner khas kota Palembang, yaitu empek-empek di Kota Bandung. Tujuan penelitian untuk mengetahui dan menganalisis secara kualitatif bagaimana makna simbolik merek kedai atau restoran empek-empek yang di kota Bandung.Dalam penulisan ini, penulis menggunakan rancangan studi kasus serta menggunakan teknik pengumpulan data pengamatan nonpartisipasi, literature, dan wawancara. Selain itu, teknik analisis data model interaktif.Hasil penelitian menunjukkan bahwa 1) makanan berasal dari Kota Pelembang ini memiliki sejarah geografis, historis dan filosofis, sehingga membentuk karakter budaya. 2) Makna simbolik berdasarkan pemilihan merek empek-empek yang digunakan oleh kedai kedai di Kota Bandung membantu makanan ini terkenal dan mudah diterima.  Makna simbolik juga menunjukkan adanya simbol identitas, budaya, nilai ekonomis, prestise/gaya hidup dan kebiasaan.  3) Penciptaan kekuatan merek dan loyalitas merek yang memudahkan nama atau merek kedai diingat dan dipilih pelanggan.Pada kesimpulan, didapatkan bahwa 1) makna simbol tersebut menggambarkan berbagai keunikan dan filosofi yang menyatu dalam pengomunikasian merek ke konsumen. 2) merek empek-empek yang ditampilkan pada kedai atau restoran di Kota Bandung menunjukkan semakin tersebar nama atau merek empek-empek tersebut dengan nama lokasi kedai akan menguatkan merek dan loyalitas para pelanggan.
Model City Branding Melalui Revitalisasi Sungai Cikapundung Iis Saidah; Agustin Rozalena
MediaTor (Jurnal Komunikasi) Vol 12, No 2 (2019): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v12i2.5026

Abstract

This study aims to construct the city branding model through the revitalization of the Cikapundung River. It is a qualitative case study research formulated by contruction paradigm.  Data collection techniques were carried out through Focus Group Discussions (FGD), nonparticipant observation, in-depth interviews and literature as well as data analysis techniques with the Interactive Model. The results are 1). The process of Bandung city branding established through Cikapundung revitalization river effects, which boosted the specific artificial tourism in  Bandung city 2). The branding stategy to promote the river are achieved by publicizing the artificial tourism superiority of Cikapundung river as a tourism spot through some  events, creating the same perception about the river’s image among people and increasing the attractiveness of  Cikapundung river. 3). The city branding design has an Octagone design aspects and adding other important aspect that is preservation of the environment that formed Nanogone model. The conclusion are 1). The revitalization of cikapundung river  create branding of Bandung city 2). The branding stategy increase tourist visit to Bandung city 3). Preservation the environments as forming  the Nanogone design raise the awareness about environments.
Peningkatan pengetahuan dan keterampilan pengelola bank sampah melalui sistem cerdas komunikasi pemasaran Agustin Rozalena
JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) Vol 7, No 1 (2020): March 2020
Publisher : Departement of Nonformal Education, Graduate Scholl of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jppm.v7i1.32647

Abstract

Munculnya keraguan dari masyarakat dalam mengelola bank sampah di Desa Sumbersari, Kecamatan Ciparay, Kabupaten Bandung sejauh ini dikarenakan masih terbatasnya pengetahuan dan pemahaman pengelolaan bank sampah secara umum. Informasi pengolahan sampah masih belum dianggap sebagai “sahabat” dalam menjaga kebersihan, lebih bermanfaat dan memiliki dampak ekonomi bagi hidup masyarakat. Salah satu alternatif dalam mendukung program penguatan bank sampah melalui peningkatan pengetahuan, pemahaman serta dukungan keterampilan di bidang komunikasi pemasaran. Bagi pengelola bank sampah, kegiatan ini dapat meningkatkan kemampuan komunikasi pemasaran dalam upaya lebih kreatif menyampaikan manfaat bank sampah dan prospek pemasaran sampah. Metoda pelaksanaan dalam mewujudkan program peningkatkan pengetahuan dan keterampilan pengelola bank sampah melalui metode penyuluhan terintegrasi dan pelatihan secara sistematis. Hasil pengabdian menunjukkan pengelola semakin memahami dan terampil dalam menerapkan praktik komunikasi pemasaran bank sampah kepada calon nasabah. Pengelola bank sampah lebih percaya diri dalam mengemban program kebersihan dan manfaat sampah ini, sehingga harapan masyarakat yang “bersahabat” dengan sampah dan kepedulian terhadap desa berbasis ecovillage dapat terwujud. Improvement of knowledge and skill of waste bank officers through marketing communication smart systems AbstractThe emergence of doubts from the community in managing the waste bank in Sumbersari Village, Ciparay District, Bandung Regency so far is due to the limited knowledge and understanding of waste bank management in general. Information about waste management is not yet considered as a "friend" in maintaining cleanliness, is more useful and has an economic impact on people's lives. One alternative is to support the garbage bank strengthening program through increased knowledge, understanding and skills support in the field of marketing communication. For officers, this activity can improve marketing communication skills in a more creative effort to convey the benefits of waste banks and the prospects for waste marketing. Implementation method in realizing the program to improve the knowledge and skills of waste bank officers through integrated counselling methods and systematic training. The results of the dedication show that officers are increasingly understanding and skilled in applying the practice of marketing communications of the waste bank to prospective customers. The officers are more confident in carrying out the cleanliness program and the benefits of this waste so that the hope of people who are "friendly" to waste and concern for the village based on ecovillage can be realized.
DESTINATION BRANDING OF TERAS CIKAPUNDUNG: A MODEL OF COMMUNICATION STRATEGY Agustin Rozalena; Iis Saidah
Scriptura Vol. 10 No. 1 (2020): JULY 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.817 KB) | DOI: 10.9744/scriptura.10.1.24-33

Abstract

Penelitian ini bertujuan untuk mengontruksi model strategi komunikasi merek merupakan penelitian dengan objek komunikasi merek kota dengan subjek penelitian para informan yang berkaitan dengan terbangunnya Teras Cikapundung di sekitar bantaran dan sempadan Sungai Cikapundung. Penelitian ini bersifat kualitatif dengan paradigma kontruksi serta analisis studi kasus. Peneliti menggunakan teknik depth interviewing, Focus Group Discussion (FGD), observasi, analisis dokumenserta teknik analisis data menggunakan model interaktif. Hasil penelitian menyatakan  1) proses pembentukan komunikasi merek wisata kota buatan Teras Cikapundung melalui elaborasi Model MESSAGE dan destination branding strategy; 2)  adanya strategi wisata buatan Teras Cikapundung berdasarkan tiga unsur penguatan melalui lokasi karyawisata, kesadaran komunitas dan kebersihan lingkungan, Kliatchko’s Model of Integrated Marketing Communication (IMC) dan Strategic Management of Teras Cikapundung’s Brand Communication Programmes; 3) Model strategi komunikasi merek wisata kota buatan Teras Cikapundung yang menunjukkan urutan aktivitas kontruksi strategi yang dilakukan oleh pihak komunikator
Strategi Pendampingan Dalam Meningkatkan Keterampilan Membaca Al-Qur’an Di TPA Al-Mubarokah Sukaraja Baru Indralaya Selatan Ogan Ilir Wahidin Wahidin; Agustin Rozalena; Icuk M. Sakir
Janaka, Jurnal Pengabdian Masyarakat Vol 5 No 1 (2022): November 2022
Publisher : LP3M STAI Darussalam Krempyang Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/janaka.v5i1.715

Abstract

This community service was carried out in Sukaraja Baru Village, South Indralaya Ogan Ilir. After conducting a survey of the children's recitation sites, data were obtained on TPA Nurul Amal, TPA Ar-Rahman and TPA Al-Mubarokah. Community service activities at TPA Al-Mubarokah because the children at this place of recitation are not fluent in reading and writing calligraphy. The aim is to hold socialization activities regarding mentoring strategies in improving Al-Qur'an reading for children, holding calligraphy competitions for children and inviting the community to participate in recitation activity programs. Methods of data collection by home visits, observations and interviews. From the results of these activities the children were able to make calligraphy works and were able to read the Qur'an fluently. The conclusions are (1) The process of mentoring learning to read the Koran and write calligraphy has been successful. (2) Children are more active in reciting and writing calligraphy by participating in competitions at the village level. (3) This community service activity can strengthen cooperation between STISIPOL Candradimuka and Sukaraja Baru Village officials and TPA Al-Mubarokah. (4) This activity will bring great benefits to the children and after this activity the closeness between communities is maintained.
Peningkatan Pengetahuan Pemasaran Melalui Media Sosial Bagi Petani Desa Sukaraja Baru Indralaya Selatan Lishapsari Prihatini; Icuk M. Sakir; Wahidin Wahidin; Agustin Rozalena; Dody Saputra Jaya; Windi Rafila Putri
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v5i2.5478

Abstract

The problem experienced by Sukaraja Baru Village, South Indralaya District, Ogan Ilir Regency is the limitations in marketing the production of fruit seeds that are produced from generation to generation. In fact, the production of fruit seed cultivation carried out by farmers in Sukaraja Baru Village is very varied. Several types of fruit seeds are cultivated, such as key citrus fruits, longan, water guava, durian, and others. However, it is miserable that this very large asset is still not being noticed or not known by the general public, especially South Sumatra. This is due to the lack of promotion or dissemination of information on this fruit seed center. Therefore, the pur this activity aims to increase farmers' knowledge keting their fruit nurseries. The implementation method for this assistance is through counseling and training aimed at increasing the knowledgeimprovingties of farmers. The results of this training activity show that farmers' knowledge of understanding the benefits of social media as an alternative to promoting fruit seed production. In addition, farmers also get experience creating content for social media, such as Instagram and Facebook.
Co-Authors Desinta Dody Saputra Jaya Dyanrini, Alde Ferdinandus Ngare, Ferdinandus Icuk M. Sakir Icuk Muhammad Sakir Icuk Muhammad Sakir Iis Saidah Iis Saidah Iis Saidah Isna Wijayani Lishapsari Prihatini Muthmainnah Muthmainnah Ratu Mutialela Caropeboka Rizky, Ardelia Astriany Wahidin Wahidin Wahidin Wahidin Wahidin Windi Rafila Putri