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All Journal I-Finance Journal Jurnal Pendidikan Islam Al-Affan
Reni Hariani
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Economics, Econometrics & Finance Education

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Journal : I-Finance Journal

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INTEGRATION OF ISLAMIC IDENTITY-MODERNITY: THE ROLE OF FASHION AND BRAND ON STUDENT HALAL LIFESTYLE Amir Salim; Reni Hariani; Ambrina Rosada
I-Finance Journal Vol 11 No 2 (2025): I-FINANCE: a Research Journal on Islamic Finance
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Raden Fatah Palembang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ifinance.v11i2.31861

Abstract

This study highlights the phenomenon of integrating Islamic identity and modernity among the younger generation. This research aims to analyze the influence of fashion trends and brand image in shaping students' halal lifestyle from an Islamic perspective. This study employs a quantitative approach involving a population of 203 students and a sample of 67 respondents. Data analysis techniques include validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing (t-test and F-test). The results indicate that simultaneously, fashion trends and brand image significantly influence the halal lifestyle of female students at the Faculty of Islamic Economics, Universitas Indo Global Mandiri, as evidenced by the calculated F-value (201.068), which is greater than the F-table value (3.985). In conclusion, this study confirms that students are able to integrate values of modernity through brand consumption and fashion trends without abandoning their Islamic identity. This indicates that the halal fashion industry plays a strategic role in facilitating religious expression within the context of a modern lifestyle
Co-Authors Ambrina Rosada Amir Salim Litemi Uci Purnama Sari