Mu’awwanah, Uliyatul
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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

Analisis Kualitas Pelayanan, Harga dan Efisiensi Waktu Terhadap Kepuasan Pelanggan Pada Usaha Jahit Lestari, Devi Puji; Mu’awwanah, Uliyatul
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 4 (2025): May 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i4.7204

Abstract

With the emergence of various e-commerce in online media, making people choosy in terms of service quality, price and time. This makes the sewing service business improve service quality, set affordable prices and complete orders on time so that customers do not change places. This study was conducted to determine how much service quality, price, and timeliness affect customer satisfaction in the sewing business “Caca Curtains, Convection, and Vermak”. This study uses a quantitative method with a survey approach with sampling using accidental sampling techniques. Data collection was carried out through a questionnaire distributed to 78 respondents and processed using SPSS ver25 which was analyzed by multiple linear regression statistical methods. The results of the analysis state that individually service quality, price and time efficiency have a significant influence on customer satisfaction with the t value obtained by each variable greater than the t table (1.665) and has a significance value of 0.000. Simultaneously, service quality, price and time efficiency have a positive influence on customer satisfaction with the obtained f value of each variable is 251,650 with a significance value of 0.000. These results state that winning the hearts of customers is one of the important keys to the success of a business.
Analisis Himbauan MUI (Boikot Produk Pro-Israel) Terhadap Perilaku Konsumsi Silvia, Khofifah Junisa; Mu’awwanah, Uliyatul
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 4 (2025): May 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i4.7217

Abstract

This research study the impact of boycott pro-Israel products on consumption behavior at Dailie Mart, a shopping center in Puger District, Jember Regency. This study uses a quantitative method with an associative approach, measuring the relationship between the variables of boycott pro-Israel products (free variables) and consumption behavior (bound variables). The data was accumulated into 97 respondents through a questionnaire distributed by Dailie Mart consumers. The results of a simple linear regression analysis stated that there was a positive and significant impact between the boycott of pro-Israel products on consumption behavior. The higher the boycott rate, the greater the change in people's consumption behavior. A beta value of 0.819 indicates a strong influence. The study also found that 67% of changes in Consumption Behavior can be explained by the Product Boycott variable. This research highlights the importance of ongoing education to consumers about products affiliated with Israel and the importance of boycotts based on Islamic economic values. Retailers like Dailie Mart are expected to provide clear information about local alternative products that are halal and are not affiliated with Israel.