Article Per Year (5 Year)
p-Index From 2020 - 2025
1.259
P-Index
This Author published in this journals
All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Indonesian Journal of Islamic Economics and Finance Journal of Artificial Intelligence and Digital Business Al Qardhu Jurnal Ekonomi dan Bisnis Islam Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Rosida Rusmiati
Institut Agama Islam Hamzanwadi Poncor
Religion Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Halal Food, Religiosity, and Attitudes Toward Intention to Use Products and Services of Sharia-Compliant Hotels in Lombok, West Nusa Tenggara Rusmiati, Rosida
Indonesian Journal of Islamic Economics and Finance Vol 4 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5699

Abstract

This study was motivated by the limited research on tourist behavior towards Sharia-compliant hotels. Lombok Island was selected for this study due to its recognition as the premier halal tourism destination in Indonesia, showcasing significant advancements and attractions that cater to the needs of Muslim travelers. Its objective is to predict how halal food, religiosity, and the attitudes of Muslim tourists influence their intention to utilize products and services offered by Sharia-compliant hotels. Structural equation modeling was employed with a sample of 154 visitors to Sharia-compliant hotels on Lombok Island, namely Grand Legi Hotel, Lombok Plaza Hotel, Lombok Raya Hotel, Pratama Hotel, and Santika Hotel. The findings reveal that both halal food and religiosity exert positive influences on attitudes, subsequently enhancing the intention of Muslim tourists to use the products and services provided by Sharia-compliant hotels. We recommend that future research explore other variables influencing tourists' attitudes and intentions to use Sharia-compliant hotel products and services. Additionally, tourism policymakers should pay attention to the importance of halal food and beverages and the religiosity of tourists to enhance the overall quality of halal tourism.
FACTORS INFLUENCING VISITS TO HALAL RESTAURANTS HOTELS IN LOMBOK, NTB Rusmiati, Rosida
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 5 (2024): September 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i5.690

Abstract

This study is motivated by the scarcity of research examining the consumers of halal-certified hotel restaurants. Lombok Island is the best halal tourism destination in Indonesia, making research on the island particularly intriguing. The objective of this study is to empirically investigate the influence of personal factors, religiosity, and social perception on the decision to visit halal-certified hotel restaurants on Lombok Island. This research employs multiple regression analysis with a sample size of 154 respondents, using a convenience sampling technique. The measurement scale utilized is a Likert scale (1-5), ranging from strongly disagree to strongly agree. The findings indicate that personal factors, religiosity, and social perception have a positive and significant effect on the decision to visit halal-certified hotel restaurants on Lombok Island. This study is limited by a small sample size; therefore, we recommend further research with a larger number of respondents and a more diverse range of regions.
DETERMINAN KEPUTUSAN BERKUNJUNG KE RESTORAN HOTEL BERSERTIFIKASI HALAL DI KOTA MATARAM NTB Rosida Rusmiati
Al-Qardhu Vol. 1 No. 01 (2022): (September) Jurnal Al-Qardhu
Publisher : Fakultas Syariah IAI Hamzanwadi Pancor, Lombok Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37216/alqardhu.v1i01.623

Abstract

Indonesia has a great potency in the development of Halal Tourism Destination, Moslem Friendly Tourism Destination and Sharia Tourism. The existence of these terms is the answer for the negative view and the unproductiveness of tourism sector particularly for the national or international Moslem travelers. In fact, such tourism is a part of the need of human life. The potency of the halal tourism industry must be supported by developing more halal certified hotel restaurants that in this case becomes the preference not only for the Moslems but also for the non-Moslems in consideration to that the halal food must be healthy. Many products that have no halal certificate has led the customers, particularly the Moslem customers find it difficult to differentiate which products that are really halal and can be consumed in accordance with the Islam law. This research aims to observe the determining factor and the most dominant factors in the decision of customers to visit the halal certified hotel restaurants in Mataram City, NTB. The research method was conducted qualitatively with the doubled regression model and analysis of Ordinary Lease Square (OLs). The result of this research showed that the independent variables (religion, personality, and psychology) had a significantly positive impact on the dependent variables (decision of customers to visit the hotel restaurant in Mataram City, NTB). The dominant factor determining the customers to visit the halal certified hotel restaurant included the personal, religious and psychological factors. Meanwhile, the most dominant factor was the personal factor with the level of the significantly positive impact (t count of 5.911, Sig t:0.00) on the dependent variables obtaining the value of R² 0.9 meaning that 49.4% independent variable in this research was impacted by the factors in this research. On the other hand, the rest of it (50.4%) was influenced by other factors outside this research.
Halal Food, Religiosity, and Attitudes Toward Intention to Use Products and Services of Sharia-Compliant Hotels in Lombok, West Nusa Tenggara Rusmiati, Rosida
Indonesian Journal of Islamic Economics and Finance Vol. 4 No. 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5699

Abstract

This study was motivated by the limited research on tourist behavior towards Sharia-compliant hotels. Lombok Island was selected for this study due to its recognition as the premier halal tourism destination in Indonesia, showcasing significant advancements and attractions that cater to the needs of Muslim travelers. Its objective is to predict how halal food, religiosity, and the attitudes of Muslim tourists influence their intention to utilize products and services offered by Sharia-compliant hotels. Structural equation modeling was employed with a sample of 154 visitors to Sharia-compliant hotels on Lombok Island, namely Grand Legi Hotel, Lombok Plaza Hotel, Lombok Raya Hotel, Pratama Hotel, and Santika Hotel. The findings reveal that both halal food and religiosity exert positive influences on attitudes, subsequently enhancing the intention of Muslim tourists to use the products and services provided by Sharia-compliant hotels. We recommend that future research explore other variables influencing tourists' attitudes and intentions to use Sharia-compliant hotel products and services. Additionally, tourism policymakers should pay attention to the importance of halal food and beverages and the religiosity of tourists to enhance the overall quality of halal tourism.
Strategi Penjualan Online Selama Masa Covid 19 (Pasar Kali Online Warga Kampung Ledok Tukangan Yogyakarta ) Maranti, Safika; Rusmiati, Rosida
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2022): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v3i2.3343

Abstract

Artikel ini bertujuan untuk mendeskripsikan strategi penjualan online yang dilakukan oleh warga kampung Ledok Tukangan Yogyakarta dalam menghadapi masa Pandemi Covid 19. Dengan metode kualitatif dengan pendekatan deskriptif, Peneliti mencoba mendeskripsikan strategi yang telah dilakukan oleh Warga Kampung Ledok Tukangan kota Yogyakarta dalam memasarkan hasil produksinya ditengah Pandemi Covid 19. Kampung Ledok merupakan kampung yang lokasinya tidak jauh dengan pusat perbelanjaan Malioboro. Pandemi Covid 19 membuat para warga saling membantu membaca pasar untuk menyusun strategi agar perekonomian tetap bertahan ditengah Pandemi Covid 19. Adapun strategi penjualan produk yang telah dilakukan adalah dengan memanfaatkan jaringan sosial media seperti facebook, instagram dan website. Nama website yang digunakan dalam memasarkan produk yaitu “Pasar Kali Online” (PKO) sesuai dengan lokasi pasar yaitu sepanjang bantaran sungai Code. Selain itu warga juga memberdayakan masyarakat yang terdampak PHK untuk menjadi tenaga pengantar. Ongkos jasa pengantaran yang mereka dapatkan menjadi salah satu pendapatan tambahan. Cara tersebut dinilai efektif dalam mempertahankan usaha kuliner dan sekaligus membuka peluang lapangan pekerjaan. Hasil penjualan yang awalnya hanya dapat menjual 2 porsi dan kini mencapai 10 hingga 15 porsi yang terjual. Begitupun pedagang yang bergabung yang tadinya hanya 11 pedagang sekarang mencapai 35 pedagang
Pendekatan Promosi Syariah Dalam Meningkatkan Minat Tabungan Haji IB (Islamic Banking) Di Bank Mega Syariah KC Mataram Yani, Sri Handa; Rusmiati, Rosida; Rosyidi, Mushawir
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3010

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi pendekatan promosi syariah dalam meningkatkan minat masyarakat menabung pada produk Tabungan Haji iB di Bank Mega Syariah KC Mataram. Pendekatan promosi syariah yang diterapkan mencakup strategi edukatif, emosional-religius, personal selling, dan pemanfaatan media digital. Metode penelitian menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi edukatif meningkatkan pemahaman masyarakat tentang akad dan manfaat tabungan haji, sedangkan pendekatan emosional-religius menumbuhkan motivasi spiritual dan kesadaran ibadah. Personal selling terbukti efektif membangun kepercayaan serta hubungan sosial antara nasabah dan pihak bank, sementara media digital meski masih terbatas, berperan penting menjangkau segmen pasar lebih luas. Data internal bank memperlihatkan adanya peningkatan jumlah nasabah dan tingkat kepuasan terhadap layanan Tabungan Haji iB seiring penerapan promosi berbasis nilai-nilai syariah. Hambatan yang ditemui antara lain rendahnya literasi keuangan syariah, keterbatasan sumber daya promosi digital, serta meningkatnya persaingan antarbank syariah. Secara keseluruhan, penelitian ini menegaskan bahwa pendekatan promosi syariah yang terpadu dan bernilai spiritual mampu meningkatkan minat masyarakat sekaligus memperkuat kepercayaan serta loyalitas nasabah.
Co-Authors Maranti, Safika Rosyidi, Mushawir safika maranti Yani, Sri Handa