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All Journal Journal of Food System and Agribusiness (JoFSA)
Aring Hepiana Lestari, Dyah
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Kepuasan Konsumen Terhadap Pemasaran Online Cake Pisang Lampung Banana Foster Melalui E-Commerce Pada Masa Pandemi Covid-19 Cabang Bandar Lampung Muhammad Revvy Kurniawan; Aring Hepiana Lestari, Dyah; Marlina, Lina
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2530

Abstract

The research aims to analyze the type of e-commerce, consumer satisfaction levels, and e-services performance used in the online marketing of banana foster banana cake. The research was done using a survey method on three banana foster lampung outlets in lampung town. There were 76 respondents who were selected through purposive sampling. Data collection took place in April - May 2021. Analysis methods used descriptive analysis, Customer satisfaction Index (CSI) analysis, and importance performance analysis (IPA). Research result shows that the media e-commerce, which banana foster often used for marketing and accessing information, is instagram because of good photo quality has its charm to display, the more obvious and uptodate information,, while for sending deliveries using gosend and grabexpress services. CSI score obtained was 86.87 % which means the consumer is very satisfied with online marketing through e-commerce. According to IPA analysis, banana foster has to improve the attribute for giving a faster response to consumer questions and helping customers who have difficulty doing online transactions.
Analisis Bauran Pemasaran dan Harga Pokok Produksi (HPP) Produk Pisang Goreng Beku pada Agroindustri Pisang Goreng Beku Shamiya Anisyara Olyvia, Dinda; Aring Hepiana Lestari, Dyah; Nugraha, Adia
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the marketing mix’s application and production cost in the frozen fried banana agroindustry. The research applies the basic case study method taken at the Shamiya Frozen Fried Banana Agroindustry in Kedaton District, Bandar Lampung. The location was determined purposively through the initial consideration that this agroindustry was the first frozen fried banana producer in Bandar Lampung. Owners and employees of agro-industry and consumers of frozen fried bananas, Shamiya, were appointed as research respondents. Samples were collected using accidental sampling technique. The number of samples is 30 household consumers who consume Shamiya frozen fried bananas. Data was collected during December 2021 - February 2022. Marketing mix analysis was determined as data analysis through the perspective of agro-industry owners and consumers' perspectives and analysis of the cost of production using the full costing method. Based on the owner’s perspective, the results showed that the Shamiya frozen fried banana agroindustry had implemented the marketing mix components well. Based on the consumer's perspective, Shamiya's frozen fried banana agroindustry has also implemented the marketing mix components well. The calculation of the cost of production shows that the Shamiya frozen fried banana agro-industry benefits from the five products by an average of 144.24 percent of the current selling price, because the selling price is set above the cost of production.
Co-Authors Adia Nugraha Anisyara Olyvia, Dinda lina marlina, lina Muhammad Revvy Kurniawan