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All Journal ELTIN Journal: Journal of English Language Teaching in Indonesia Deskripsi Bahasa JOEEL (Journal of English Education and Literature)
Viklous, Belinda Ekharisti
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Identity Creation and Retention of UGM as an Iconic Brand Viklous, Belinda Ekharisti; Radjalewa, Cosmas Reynold; Sulistyowati
Deskripsi Bahasa Vol 6 No 2 (2023): 2023 - Issue 2
Publisher : Department of Languages and Literature, Faculty of Cultural Sciences, UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/db.v6i2.8768

Abstract

This article aims to investigate how the iconicity of UGM is constructed, the underlying notion of UGM as an icon, and the reason behind the iconicity of UGM. The multiple interpretations of UGM as an icon are analyzed using Peirce's semiotic framework to show the relationship between the representamen, interpretant, and object. Blumer’s concept of symbolic interaction is also applied to display the interaction mechanism between the representamen and the interpretant on the formation of the iconic sign. And mixed methods are used as an approach to explain the data. As a result, this article has collected 168 tokens of interpretations of UGM with 5 dominant tokens explained, namely Berkualitas (Qualified), Jogja (Yogyakarta), Terbaik (The Best), Pintar (Smart), and Keren (Cool). The representamen and the interpretant are interrelated through bidirectional interpretations. UGM is projected as an iconic brand to serve identity creation and retention. Identity creation and retention might potentially promote social class and disparity as a result of power relations and distribution regarding UGM as an iconic brand. Further study needs to be conducted to address the issues. === Artikel ini bertujuan untuk mengkaji bagaimana ikonisitas UGM dikonstruksi, apa yang melatarbelakangi gagasan UGM sebagai ikon, dan alasan dibalik ikonisitas UGM. Multitafsir tentang UGM sebagai ikon dianalisis menggunakan kerangka semiotik Peirce untuk menunjukkan hubungan antara representamen, interpretant, dan objek. Konsep interaksi simbolik Blumer juga diterapkan untuk menampilkan mekanisme interaksi antara representamen dan interpretan pada pembentukan tanda ikonik. Dan metode campuran digunakan sebagai pendekatan untuk menjelaskan data. Hasilnya, artikel ini telah mengumpulkan 168 token interpretasi UGM dengan menjelaskan 5 token dominan, yaitu Berkualitas, Jogja, Terbaik, Pintar, dan Keren. Representamen dan interpretan saling terkait melalui interpretasi dua arah. UGM diproyeksikan sebagai merek ikonik untuk melayani penciptaan dan retensi identitas. Penciptaan dan retensi identitas berpotensi mengangkat kelas sosial dan disparitas akibat relasi kuasa dan distribusi yang menganggap UGM sebagai merek ikonik. Studi lebih lanjut perlu dilakukan untuk mengatasi masalah tersebut.
Dominasi Tindak Tutur Berbahasa Inggris dalam Sosial Media sebagai Strategi Promosi Viklous, Belinda Ekharisti; Wijana, I Dewa Putu
ELTIN Journal Vol 12 No 2 (2024): VOLUME 12, ISSUE 2, OCTOBER 2024
Publisher : STKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the types and the strategies of expressive speech acts employed on Agnes Monica’s Instagram account. The method used for this research is qualitative research with a descriptive explanation. The results of the data that the researchers have collected and analyzed are from 140 data, there are 16 kinds of expressive speech acts with the most dominant function being “excited” with 18%, and it classified into 5 strategies of expressive speech acts with the dominant strategy being “implicit, direct, literal, and expressed” with 40%. The researcher also found some factors that influence English expressive speech acts on @agnezmo Instagram where Agnes Monica is described as a modern society with the characteristics of having a high level of mobility who pursuing her career internationally, tries to communicate globally by using a language that can be understood widely, and getting affected by the social culture surroundings. These factors influenced the lifestyle and language habits of Agnes Monica. Also, they became one of the strategies that Agnes used in branding and promoting her works through social media to be welcomed by the international market.
THE COMPARATIVE STUDY BETWEEN FLASHCARD AND SCRABBLE MEDIA TO MOTIVATE THE STUDENTS MASTERY IN VOCABULARY Viklous, Belinda Ekharisti
JOEEL (Journal of English Education and Literature) Vol 3, No 1 (2022)
Publisher : English Language Education Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38114/joeel.v3i1.172

Abstract

Mastering vocabulary is very important for EFL students.The purposes of thiscomparativestudy are to1) to determine thelevel of the studentsmotivation in vocabulary mastery,2) tofind outthe interaction between theuse of theapplications(flashcard and scrabble)and the level of the studentsmotivation. This quantitative study was conductedatSMA Negeri 1 Jelimpofrom21st- 28thJanuary2018. The population in this study was the tenth gradersinvolving thestudents of class X MIA asanexperimental class and class X IIS A as a control class. Data collection techniques usedtests,questionnaires,andobservations.The dataanalysisuseda two-wayANOVA.The results show that: (1) There is adifferentmotivation in Vocabulary Mastery inprovingwithanaverage result of 67,7% inthemedium category (2) Media influence to Value (sig = 0,047 <0, 05), while motivation does not affect the value (sig = 0.424> 0.05).(3)This study also findsa difference of effectiveness between the application offlashcardsand scrabble media with the mean of experimental class gains 82,17 and mean of control class gains 68,80.Moreover, the result of observation shows the students of class X MIAare activeand X IIS A are ranged intoa very active, active, and quite active.
Co-Authors I Dewa Putu Wijana Radjalewa, Cosmas Reynold Sulistyowati