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PENGARUH MINAT, LINGKUNGAN DAN PENDAPATAN TERHADAP PERMINTAAN PRODUK BRAND WAKWOK (STUDI KASUS MAHASISWA DIKAMPUS NEGERI KOTA MEDAN) Farhan Lubis; Muhammad Arif; Juliana Nasution
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i2.651

Abstract

This study aims to determine the Effect of Interest, Environment and Income on Demand for Brand Wakwok Products (Case Study of Students at Medan City State Campus). This study uses quantitative methods and associative approaches, data collection techniques using questionnaires and population and samples in this study were 67 students from 4 state campuses in Medan City, namely: USU, UNIMED, UINSU, and POLMED. The data were analyzed using multiple linear regression methods. The results of this study indicate that Interest (X1) affects the Demand for Brand "WakWok" Products, Environment (X2) affects the Demand for Brand "WakWok" Products, Income (X3) affects the Demand for Brand "WakWok" Products, and Interest, Environment¸ and Income simultaneously affect the Demand for Brand "WakWok" Products. This can be seen that the variation in the variables of Interest, Environment, and Income is able to explain the variation in the Demand for Brand "WakWok" Products variable by 53.5%.
PENGARUH MINAT, LINGKUNGAN DAN PENDAPATAN TERHADAP PERMINTAAN PRODUK BRAND WAKWOK (STUDI KASUS MAHASISWA DIKAMPUS NEGERI KOTA MEDAN) Farhan Lubis; Muhammad Arif; Juliana Nasution
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 2 (2024): April
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i2.651

Abstract

This study aims to determine the Effect of Interest, Environment and Income on Demand for Brand Wakwok Products (Case Study of Students at Medan City State Campus). This study uses quantitative methods and associative approaches, data collection techniques using questionnaires and population and samples in this study were 67 students from 4 state campuses in Medan City, namely: USU, UNIMED, UINSU, and POLMED. The data were analyzed using multiple linear regression methods. The results of this study indicate that Interest (X1) affects the Demand for Brand "WakWok" Products, Environment (X2) affects the Demand for Brand "WakWok" Products, Income (X3) affects the Demand for Brand "WakWok" Products, and Interest, Environment¸ and Income simultaneously affect the Demand for Brand "WakWok" Products. This can be seen that the variation in the variables of Interest, Environment, and Income is able to explain the variation in the Demand for Brand "WakWok" Products variable by 53.5%.
Legal Protection for Taxpayers in Tax Dispute Resolution in the Tax Court Larasati Ritonga; Isnaina Rizkia Ritonga; Alwiansyah; Alrihsan Hakim; Farhan Lubis
ISNU Nine-Star Multidisciplinary Journal Vol. 2 No. 3 (2025): Vol.2 No.3 Desember 2025
Publisher : ISNU Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70826/ins9mj.v2i3.926

Abstract

Taxes are the main source of state revenue that is important in supporting development and governance. In the Indonesian legal system, tax obligations are strictly regulated and involve the rights and obligations of taxpayers, which often lead to disputes with tax authorities. The main problem in this study is how legal protection can be provided to taxpayers during the dispute resolution process in the Tax Court. This research uses a normative legal approach with a literature study method, analyzes positive legal norms, and examines related regulations such as the Tax Court Law and KUP. The results of the study show that legal protection is not only limited to formal channels, but also includes taxpayers' procedural rights during trials, including the right to submit evidence and be accompanied by a lawyer. However, practice in the field shows that there are obstacles, such as lack of information and the length of the completion process. Recommendations are given to increase the effectiveness of the taxpayer rights protection system to be more fair and responsive in dealing with tax disputes.