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All Journal Jurnal Desain Indonesian Journal for Social Responsibility Journal of Language, Literature, and Arts (JoLLA) Journal of Education for Sustainability and Diversity VCode Askara: Jurnal Seni dan Desain Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Pranti Sayekti
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Social Sciences Other

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Journal : Indonesian Journal for Social Responsibility

 1 
Etiket Era Baru Berbasis Muatan Lokal untuk Produk Unggulan “Batik Heritage Laweyan” Siap Ekspor Sayekti, Pranti; Irawanto, Rudi
Indonesian Journal for Social Responsibility Vol. 5 No. 02 (2023): December 2023
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v5i02.211

Abstract

This community service activity which is carried out in the form of training aims to provide skills to Mahkota Laweyan Small and Medium Industries (IKM) in designing new era batik etiket based on local content, especially for superior products "Laweyan Heritage Batik" ready for export. Mahkota Laweyan is one of the IKMs in Kampoeng Batik Laweyan which produces eco-friendly batik. Currently, Mahkota Laweyan has 17 employees who generally handle batik production and marketing. Now, Mahkota Laweyan has 12 types of batik products that have been patented and have fulfilled SNI. Products that have met the Indonesian National Standard have the right to use the collective mark held by the Kampoeng Batik Laweyan Development Forum (FPKBL). However, these patented batik products still do not have a label to display the brand on each type of product. Even though the brand is needed to introduce the product to the wider community. IKM Kampoeng Batik Laweyan, including the Mahkota Laweyan, is tasked with preserving Laweyan cultural products, one of which is etiket which is becoming extinct. Therefore, for the sake of exporting and preserving cultural products, it is necessary to design labels based on local content, not only to fulfill marketing purposes but also to revitalize labels as cultural products. The function of etiket is to carry the brand name, represent products that have a good reputation, and bring local Laweyan content to be introduced in the domestic and foreign markets. The design of a new era of etiket based on local content is carried out with assistance. Etiket batik that has been designed is then applied to batik products for marketing purposes both online and offline marketing.
Penerapan Graphic Standard Manual pada Visual Identity Produk Komoditi Batik Berpotensi Ekspor Sayekti, Pranti; Irawanto, Rudi
Indonesian Journal for Social Responsibility Vol. 6 No. 01 (2024): June 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i01.224

Abstract

Mahkota Laweyan is a Small and Medium Industry in the field of environmentally friendly batik and produces "Toeli" brand batik made by deaf people. Recruitment of deaf people is intended to provide equal opportunities and rights for disabled people to get decent work. Mahkota Laweyan employs 17 employees and now has 17 types of patented batik products. These batik commodity products have met Indonesian National Standards (SNI) and have export potential. This product also has the right to use the collective brand held by the Laweyan Batik Kampoeng Development Forum (FPKBL). However, each batik product that has a patent requires a visual identity. For export purposes, a strong visual identity is needed because it is very important for products that have a good reputation. So far, visual identity design still does not use the GSM correctly so that it often experiences problems in visual identity consistency. The main problem faced by Mahkota Laweyan is a lack of understanding about GSM which is a basic requirement for marketing activities. Batik commodity products with export potential that have been produced and meet SNI do not yet have the visual identity they should have. Thus, the aim of implementing this activity is to help in solving problems in the application of GSM to visual identity. This assistance in the context of implementing community service is aimed at assisting SME Mahkota Laweyan with aspects of visual communication needs for marketing and branding purposes. The mentoring methods used in this service activity are lectures, demonstrations, and training methods for developing visual identity by applying GSM appropriately on batik products with export potential. The result of this activity was the creation of GSM and its application to various visual communication media accompanied by educational institutions from Malang State University.
Branding Desa Sambimulyo sebagai Destinasi Wisata Kebun Jeruk Seno, Intan Aprilia; Sayekti, Pranti; Arizal, Fariza Wahyu
Indonesian Journal for Social Responsibility Vol. 7 No. 01 (2025): June 2025
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v7i01.265

Abstract

Sambimulyo Village is a village in Bangorejo Sub-district, Banyuwangi Regency that has the potential of citrus fruit farming which requires a branding program to form its identity as a tourist destination. This branding program is carried out by forming a visual identity, developing tourism activities, developing typical products, developing areas, and empowering human resources to regulate tourism regulations. The design of the branding program was carried out using a qualitative method with the 2013 Alina Wheeler model starting from determining the topic, researching problems, clarifying strategies through observation, interviews, questionnaires, and documentation. The results of this branding program design are implemented in identity design in the form of a logo, and GSM (Graphic Standard Manual) which is applied to promotional media in the form of banners, billboards, brochures, social media content, and websites. Development of tourist areas and activities supported by making signage designs, backdrops, regular tickets, festival tickets, and festival posters. Making typical products supported by menu book design, product packaging, merchandise. And empowering the surrounding community by socializing the branding program, providing training, and coordinating to manage tourism.
Peningkatan Kapasitas Guru melalui Pelatihan Soal HOTS dan Asesmen Diagnostik dalam Pembelajaran Berdiferensiasi Sayekti, Pranti; Anggriani, Swastika Dhesti
Indonesian Journal for Social Responsibility Vol. 8 No. 01 (2026): June 2026
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v8i01.536

Abstract

The phenomenon of teachers’ limited ability to design assessment instruments based on higher-order thinking skills has become a major challenge at SMA Muhammadiyah 1 Malang. Initial surveys and focus group discussions with 20 teachers showed that most still relied on lower-order thinking questions and had not yet utilized diagnostic assessments to support differentiated instruction. This condition contributes to students’ low abilities in critical thinking and contextual problem-solving, despite both being essential competencies in the twenty-first century. To address this issue, the implementation team developed a teacher capacity-building program through integrated training on Higher Order Thinking Skills (HOTS) and diagnostic assessment. The three-month program used a participatory approach, involving teachers in needs identification, assessment storyboard development, and visual design for differentiated learning, workshops, and classroom implementation mentoring. Activities included training on HOTS-based item construction, assessment simulations using Cognitive Diagnostic Assessment (CDA), and the application of Differentiated Instruction (DI) with tiered tasks aligned with students’ learning profiles. The program results showed significant improvement in teachers’ ability to design HOTS instruments and diagnostic assessments. Key outputs included a HOTS item bank, diagnostic assessment storyboard templates, and cross-subject differentiated learning designs. The program also fostered the development of a reflective practice–based teacher mentoring model, which was replicated through the school’s Professional Learning Community (PLC) as a platform for sustained collaboration and innovation at the regional level.
Co-Authors 'Izzati, Andien Nur Athaya Salsabila Athaya Salsabila Aziz, Farikh Abdul Dhara Alim Cendekia Fariza Wahyu Arizal Hermanto, Yon Ade Lose Rohma Ajeng Arianti Rudi Irawanto Seno, Intan Aprilia Sumbodo, Dwi Suryo Swastika Dhesti Anggriani