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Wayang Krucil Panji Identitas Ideologi kultural Masyarakat Jawa Timur Irawanto, Rudi
Nuansa Journal of Arts and Design Vol 2, No 1 (2018): Maret
Publisher : Universitas Negeri Makassar

Wayang Krucil is a performing art that develops in East Java province. This puppet tells about the journey of Raden Panji Asmorobangun, Babad Majapahit and the story of Menak chronicle. Krucil puppet stories outside the Mahabharata or Ramayana epics with Hinduism theme. The phenomenon that places the ideology of wayang krucil as a representation of resistance to Hindu cultural products. The existence of wayang krucil as a representation of Hindu religion in perkembangnnya shifted into a representation of Javanese Islamic art movement or abangan Islam. The wayang krucil product as a representation of Javanese Islamic art can be seen from the use of a syncretic musical instrument with the musical instrument in performing arts of Hindu religion. The use of metal instruments is the character of abangan Islamic art. Cultural artistic art that developed in East Java represent representation of abangan culture product culture.

PERGELARAN WAYANG KRUCIL SELOPURO STRUKTUR KUASA ISLAM JAWA DALAM RITUAL NYADRAN irawanto, rudi
Jurnal Budaya Nusantara Vol 2 No 1 (2018): NUSANTARA & TEKNOLOGI
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/b.nusantara.vol2.no1.a1714

Nyadran is an annual event in the village of Selopuro, Pitu District, Ngawi Regency, East Java. This event was held on every 10th Besar or 10 Dzulhijah which contained the salvation and performance of the krucil puppet. Activities in Nyadran and the performance of wayang krucil indicate the process of acculturation between authentic beliefs and Islamic spirituality. The acculturative process appears in the conscious prayer read out by the puppeteer and also in the puppet performance ritual. Prayers delivered at the slametan ritual and at the pre show influence the concept of pantheism, or the concept of manunggaling kawulo gusti. The concept of manuggaling kawulo gusti is one of the core of Javanese Islamic teachings.

PERGELARAN WAYANG KRUCIL SELOPURO STRUKTUR KUASA ISLAM JAWA DALAM RITUAL NYADRAN rudi irawanto
Jurnal Budaya Nusantara Vol 2 No 1 (2018): NUSANTARA & TEKNOLOGI
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/b.nusantara.vol2.no1.a1714

Nyadran is an annual event in the village of Selopuro, Pitu District, Ngawi Regency, East Java. This event was held on every 10th Besar or 10 Dzulhijah which contained the salvation and performance of the krucil puppet. Activities in Nyadran and the performance of wayang krucil indicate the process of acculturation between authentic beliefs and Islamic spirituality. The acculturative process appears in the conscious prayer read out by the puppeteer and also in the puppet performance ritual. Prayers delivered at the slametan ritual and at the pre show influence the concept of pantheism, or the concept of manunggaling kawulo gusti. The concept of manuggaling kawulo gusti is one of the core of Javanese Islamic teachings.

REPRESENTASI ESTETIKA JAWA DALAM STRUKTUR RAGAM HIAS TARI TOPENG MALANGAN Rudi Irawanto
ATRAT: Jurnal Seni Rupa Vol 1, No 3 (2013): REPRESENTASI POTENSI DAN ESTETIKA SENI RUPA
Publisher : Jurusan Seni Rupa ISBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/atrat.v1i3.396

Malang mask dance is an art form that develops in Kedungmonggo hamlet, Karangpandang village, Pakisaji District, Malang Regency. This research reveals decorative aesthetic structure of Malang mask dance. Qualitative data were analyzed with visual semiotics approach. This research shows that decorative aspects of Malang mask dance consist of flora and fauna structures taken from symbols in Hindu mythology. This phenomenon can be understood because the stories that have inspired mask dance come from the panji (prince) legends with Hindu background. The use of mythology symbols emphasizes the ethics of Javanese culture as the groundwork in visual process. The concept of ethics values beauty as a combination of soft and rough concepts.Keywords: Aesthetics, Malang mask dance_________________________________________________________Tari topeng Malang merupakan salah satu kesenian yang masih berkembang di dusun kedungmonggo desan Karangpandang Kec. Pakisaji Kab. Malang. Penelitian ini berupaya mengungkap sisi struktur estetik ragam hias pada tari topeng Malang. Data berbentuk kualitatif dan dianalisa dengan pendekatan semiotika visual. Hasil penelitian ini menunjukkan bahwa ragam hias pada tari topeng Malang terdiri dari struktur flora dan fauna yang dimabil dari simbol-simbol dalam mitologi agama Hindu. Fenomena ini dapat dipahami, mengingat latar belakang cerita Panji, sebagai cerita inti tari topeng Malang, mengambil latar belakang dari masa Hindu. Penggunaan simbol-simbol mitologis menegaskan kedekatan konsep etika Jawa sebagai landasan dalam proses visual. Konsep etis yang menempatkan keindahan sebagai perpaduan antara konsep halus dan kasar.Kata Kunci: Estetika, Ragam Hias, Tari Topeng Malangan

ARTICULATION OF THE JAVANESE ISLAMIC MYTHIC IDEOLOGY IN THE KRUCIL KEDIRI PUPPETS Rudi Irawanto; A.A. Ngurah Anom Kumbara; I Nyoman Suarka; I Ketut Darmana
E-Journal of Cultural Studies Vol 15 No 1 (2022): Volume 15, Number 1, February 2022
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/cs.2022.v15.i01.p01

The Cipto Manunggal Kebatinan Community is a mystical community that has developed in the Kediri area of ??East Java, which strengthens its ideological identity through the Krucil puppet art. Krucil is constructed as a performing art from the kebatinan community, which displays the concepts in the kebatinan teachings they profess. The main concepts in kejawen teachings are reconstructed through symbols in the Krucil puppets, so that the core concepts in kejawen teachings have new meanings. This study uses a critical ethnographic approach to dissect the ideological concepts in the wayang Krucil which is used as an ideological representation of the Cipto Manunggal community. The results of this study indicate that there are 3 main aspects in Cipto manunggal's kebatinan teachings that acquire new meanings, Keywords: ideology, Javanese Islam, wayang Krucil

Perancangan Identitas Visual Produk Dessert Maru Sweets Rakhmatia, Masayu Zulfidyah; Irawanto, Rudi; Firmansyah, Novian Wahyu
Journal of Language Literature and Arts Vol. 4 No. 8 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um064v4i82024p792-807

Maru Sweets adalah bisnis kuliner pendatang baru yang fokus pada produk dessert Cake in Jar. Selain menawarkan Cake in Jar dengan berbagai varian, Maru Sweets juga menyediakan paket khusus yang berisi produk utama dan produk pendukung sebagai hadiah untuk momen spesial. Maru Sweets menggunakan kemasan ramah lingkungan yang berkelanjutan, seperti toples kaca, sendok kayu, dan paper bag, untuk mengurangi limbah dan memungkinkan penggunaan kembali oleh konsumen. Sebagai bisnis baru, Maru Sweets memerlukan perancangan identitas visual untuk meningkatkan pengenalan merek dan memastikan merek mudah diingat dan terlihat menonjol. Untuk mencapai hal ini, metode perancangan Double Diamond diterapkan, bersama dengan metode kualitatif yang melibatkan lima narasumber primer. Narasumber sekunder berperan sebagai validator dan konsultan dalam perancangan ini. Data yang dikumpulkan dianalisis menggunakan analisis AIDA, dan perancangan identitas visual mencakup logo, panduan merek, dan implementasi merek yang ditentukan berdasarkan hasil analisis touchpoints untuk memaksimalkan pengalaman visual terhadap merek.

Rebranding CV Creative Steel sebagai Upaya Meningkatkan Brand Awareness Yuwono, Prasetya Eko; Irawanto, Rudi; Firmansyah, Novian Wahyu
Journal of Language Literature and Arts Vol. 3 No. 8 (2023)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um064v3i82023p1230-1251

Berdiri tahun 1991, Creative Steel memulai usaha menjadi supplier di salah satu instansi, dan berkembang hingga sekarang menjadi perusahaan yang bergerak dibidang layanan jasa meliputi general constructor, fabrication, and supplier. Pada tahun 2008, perusahaan ini terdaftar secara legal dengan nama CV Sinar Mandiri. Seiring berjalannya waktu, karena nama Sinar Mandiri bersifat terlalu general dan kurang sesuai dengan bidang industrinya, maka pada tahun 2021 perusahaan memutuskan mengubah namanya menjadi Creative Steel, perubahan nama tersebut disertai dengan perancangan identitas visual dan media promosi. Namun, karena media promosi tidak dikelola secara konsisten, membuat branding yang telah dilakukan menjadi kurang maksimal. Oleh karena itu, perusahaan mengambil langkah rebranding dan merumuskan strategi baru berupa ekspansi pangsa pasar dan diversifikasi program layanan dengan tujuan meningkatkan brand awareness serta meningkatkan pendapatan perusahaan. Rebranding menggunakan metode Wheeler yang memiliki lima tahap perancangan meliputi conducting research, clarifying strategy, designing identity, creating touchpoints, and managing asset. Pembaruan identitas visual menghasilkan logo sebagai media utama, dan media pendukung berupa GSM, media administratif, media marketing, dan merchandise. Kata kunci: rebranding; CV Creative Steel; brand awareness Rebranding of CV Creative Steel as an Effort to Improve Brand Awareness Established in 1991, Creative Steel start its business as a supplier in an agency and grows until now becomes a service company including general constructor, fabrication, and supplier. In 2008, this company was legally registered by the name of CV Sinar Mandiri. As time goes by, the name of Sinar Mandiri is too general and not really suitable for the industry. Therefore, in 2021 the company decided to change its name to Creative Steel. The name changing is followed with visual identity and promotion media designing. However, since the promotion media is not managed consistently, it makes the branding less optimal. Therefore, the company takes the rebranding steps and formulate a new strategy in the form of market share expansion and service program diversification. Its aim is to increase brand awareness and company’s earning. Wheeler method is used in the rebranding. It has five stages of planning including conducting research, clarifying strategy, designing identity, creating touchpoints, and managing asset. Visual identity update produces a logo as a main media and GSM, administrative media, marketing media, and merchandise as a supporting media. Keywords: rebranding; CV Creative Steel; brand awareness

Perancangan Brand Identity sebagai Upaya Rebranding SMK Walisongo 1 Gempol Abdullah, Mohammad Yusrin; Irawanto, Rudi; Arizal , Fariza Wahyu
Journal of Language Literature and Arts Vol. 4 No. 4 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um064v4i42024p428-444

SMK Walisongo 1 Gempol bersaing sengit dengan 10 SMK Swasta lain dalam banyak hal, terutama pembentukan citra branding yang dianggap penting Perancangan ini bertujuan untuk membuat brand identity SMK Walisongo 1 Gempol sebagai upaya rebranding. Perancangan menggunakan metode Double Diamond yang terdiri dari 4 tahapan, yaitu 1). Discover, 2). Define, 3). Develop, 4). Deliver. Elemen brand identity mencakup logo, tipografi, elemen grafis pendukung, dan warna. Berdasarkan elemen tersebut dirancang pula buku pedoman berupa Graphic Standard Manual sebagai edukasi, informasi, dan acuan. Hasil observasi menunjukkan bahwa SMK Walisongo 1 Gempol memiliki dua logo, yang pertama digunakan pada tahun 1985 hingga 2015 dan yang kedua pada tahun 2015-sekarang. Proses perancangan diawali dengan brainstorming menggunakan metode mind mapping untuk membentuk keyword yang merperesentasikan SMK Walisongo 1 Gempol, yaitu islamic, modern, professional, casual, playful, dan young. Logogram berasal dari studi visual yang berkaitan dengan walisongo dan islam secara historis. Kemudian logotype dirancang menggunakan font TT Commons yang termasuk dalam jenis Sans Serif. Elemen brand identity tersebut diaplikasikan dalam 6 kategori media, yaitu 1). stationary set, 2). media promosi cetak, 3). media promosi digital, 4) atribut almamater, 5). merchandise, dan 6). kendaraan.

Etiket Era Baru Berbasis Muatan Lokal untuk Produk Unggulan “Batik Heritage Laweyan” Siap Ekspor Sayekti, Pranti; Irawanto, Rudi
Indonesian Journal for Social Responsibility Vol. 5 No. 02 (2023): December 2023
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v5i02.211

This community service activity which is carried out in the form of training aims to provide skills to Mahkota Laweyan Small and Medium Industries (IKM) in designing new era batik etiket based on local content, especially for superior products "Laweyan Heritage Batik" ready for export. Mahkota Laweyan is one of the IKMs in Kampoeng Batik Laweyan which produces eco-friendly batik. Currently, Mahkota Laweyan has 17 employees who generally handle batik production and marketing. Now, Mahkota Laweyan has 12 types of batik products that have been patented and have fulfilled SNI. Products that have met the Indonesian National Standard have the right to use the collective mark held by the Kampoeng Batik Laweyan Development Forum (FPKBL). However, these patented batik products still do not have a label to display the brand on each type of product. Even though the brand is needed to introduce the product to the wider community. IKM Kampoeng Batik Laweyan, including the Mahkota Laweyan, is tasked with preserving Laweyan cultural products, one of which is etiket which is becoming extinct. Therefore, for the sake of exporting and preserving cultural products, it is necessary to design labels based on local content, not only to fulfill marketing purposes but also to revitalize labels as cultural products. The function of etiket is to carry the brand name, represent products that have a good reputation, and bring local Laweyan content to be introduced in the domestic and foreign markets. The design of a new era of etiket based on local content is carried out with assistance. Etiket batik that has been designed is then applied to batik products for marketing purposes both online and offline marketing.

Penerapan Graphic Standard Manual pada Visual Identity Produk Komoditi Batik Berpotensi Ekspor Sayekti, Pranti; Irawanto, Rudi
Indonesian Journal for Social Responsibility Vol. 6 No. 01 (2024): June 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i01.224

Mahkota Laweyan is a Small and Medium Industry in the field of environmentally friendly batik and produces "Toeli" brand batik made by deaf people. Recruitment of deaf people is intended to provide equal opportunities and rights for disabled people to get decent work. Mahkota Laweyan employs 17 employees and now has 17 types of patented batik products. These batik commodity products have met Indonesian National Standards (SNI) and have export potential. This product also has the right to use the collective brand held by the Laweyan Batik Kampoeng Development Forum (FPKBL). However, each batik product that has a patent requires a visual identity. For export purposes, a strong visual identity is needed because it is very important for products that have a good reputation. So far, visual identity design still does not use the GSM correctly so that it often experiences problems in visual identity consistency. The main problem faced by Mahkota Laweyan is a lack of understanding about GSM which is a basic requirement for marketing activities. Batik commodity products with export potential that have been produced and meet SNI do not yet have the visual identity they should have. Thus, the aim of implementing this activity is to help in solving problems in the application of GSM to visual identity. This assistance in the context of implementing community service is aimed at assisting SME Mahkota Laweyan with aspects of visual communication needs for marketing and branding purposes. The mentoring methods used in this service activity are lectures, demonstrations, and training methods for developing visual identity by applying GSM appropriately on batik products with export potential. The result of this activity was the creation of GSM and its application to various visual communication media accompanied by educational institutions from Malang State University.

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