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All Journal Kinerja Jurnal Ilmu Komunikasi JURNAL ILMIAH MANAJEMEN & BISNIS MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Journal of Management - Small and Medium Enterprises (SME's) Journal of Entrepreneurship & Business AICS
Jeanne Ellyawati
Universitas Atma Jaya Yogyakarta
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Role of Online Promotion and Its Effect on Destination Loyalty Melania, Karmelia; Ellyawati, Jeanne
KINERJA Vol 22, No 2 (2018): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (943.513 KB) | DOI: 10.24002/kinerja.v22i2.1809

Abstract

This study aims to analyze the influence of online promotion on destination loyalty directly or indirectly through destination awareness and tourist satisfaction. This study also examined the influence of destination awareness on tourist satisfaction. A sample of 250 domestic tourists was recruited as respondents using purposive sampling method. Data were collected with survey design and analyzed using hierarchical regression model. The results show both destination awareness and tourist satisfaction are important variables that should be considered by marketers to capture the opportunity of tourists visit. It is found that information from online promotion will trigger awareness and increase tourist satisfactionKeywords: online promotion, destination awareness, tourist satisfaction, destination loyalty
Peran Citra Merek, Celebrity Endorser, Kualitas Produk Dalam Keputusan Pembelian Anggi Tri Utami; Jeanne Ellyawati
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 22, No 1 (2021): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v22i1.6200

Abstract

Nowadays, almost everyone uses smartphones in their daily activities. This is an opportunity for the smartphone industry to produce good products and create consumer attractiveness so that consumers want to buy them. This study aims to determine the role of brand image, product quality, and celebrity endorser in purchase decisions. Data collection was gathered online via google form using a structured questionnaire. A total of 200 samples were recruited using a purposive sampling method. The sample used as respondents are consumers who have purchased a Vivo brand smartphone during last year. This study uses the SmartPLS statistical tool to process data. The results showed that brand image and product quality had a significant positive effect on purchase decisions. Meanwhile, celebrity endorser has no effect on the purchase decision.
The Role of Online Promotion and Its Effect on Destination Loyalty Karmelia Melania; Jeanne Ellyawati
KINERJA Vol. 22 No. 2 (2018): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v22i2.1809

Abstract

This study aims to analyze the influence of online promotion on destination loyalty directly or indirectly through destination awareness and tourist satisfaction. This study also examined the influence of destination awareness on tourist satisfaction. A sample of 250 domestic tourists was recruited as respondents using purposive sampling method. Data were collected with survey design and analyzed using hierarchical regression model. The results show both destination awareness and tourist satisfaction are important variables that should be considered by marketers to capture the opportunity of tourists visit. It is found that information from online promotion will trigger awareness and increase tourist satisfactionKeywords: online promotion, destination awareness, tourist satisfaction, destination loyalty
Anteseden Niat Beli Ulang Belanja Online: Uji E-kepuasan Sebagai Mediasi Jeanne Ellyawati; Agnes Pepethinganing Piwi
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 23, No 1 (2022): April - September
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jimb.v23i1.8606

Abstract

Purpose This study aims to predict the effect of security, trustworthiness, ease-of-use, and privacy concerns on repurchase-intentions and the role of e-satisfaction as a mediator.Methodology Data were collected through structured questionnaires. We used a cross-sectional online survey, with purposive and snowball sampling methods. SmartPLS was employed to verify the hypothesis.Findings Security, trust, ease-of-use, and privacy issues have a positive effect on e-satisfaction and repurchase intentions. E-satisfaction partially mediates the effect of the four antecedent variables on repurchase-intention.Originality/Novelty This study focuses on consumers' online shopping experience as measured by security, trustworthiness, ease-of-use, and privacy concerns to predict e-satisfaction and repurchase intention. The research setting was conducted in the three largest marketplaces in Indonesia with heterogeneous research subjects. The results show that ease-of-use is the most dominant predictor of influence on e-satisfaction and repurchase intention.Implications Companies are suggested to always provide online shopping applications that are easy to understand, access, and operate by consumers. Besides, security in transactions is very important so that consumer privacy is maintained and can strengthen consumer trust. These efforts focus on satisfying consumers first because consumers who experience e-satisfaction will be more likely to purchases on the same marketplace.
ADOPSI INFORMASI, ANTESEDEN DAN PENGARUHNYA PADA NIAT BELI: STUDI TENTANG E-WOM DI MEDIA SOSIAL Fironika Kurnia Novi; Jeanne Ellyawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5073

Abstract

High consumer purchasing intentions are one of the factors that support the success of a business. In this digitalization era, the delivery of information through social media is one way to support the success of a business. The requirements that must be met in the delivery of such information are the quality of information, the credibility of information, the need for information, the attitude to information. Good, credible, needed information and good audience attitude support on information will provide usefulness and be adopted by the audience as a reference for their purchase decision making.This research was conducted with the aim of knowing: 1) The influence of information quality, credibility of information, need for information, and attitude on information to the usefulness of information.2) The effect of the usefulness of information on the adoption of information, and. 3) Influence of attitude on information and adoption of information on purchase intention. The study was conducted on 150 respondents. Data collection method using questionnaire and data measurement mentode using Likert scale. The method of data analysis used is regression analysis. The results provide tangible evidence that: 1) The quality of information, the credibility of information, the need for information, and attitudes to information have a significant and positive influence on the usefulness of information. 2) The usefulness of information has a significant and positive influence on the adoption of information, and. 3) Attitudes on information and the adoption of information have a significant and positive influence on the intention of purchase. Keywords: Information Quality, Information Credibility, Need for Information, Attitude to Information, Usefulness of Information, Adoption of Information, Purchase Intention.
Determinant of Continuance Usage Intention of Mobile Payment Application Using Extended Tam Model Glenward Prasetyo Alomau; Jeanne Ellyawati
Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to examine factors that influence on continuance usage intention (CUI) of OVO mobile payment applications in Indonesia. This study uses the concept of the Technology Acceptance Model (TAM) that has been further developed to examine the factors that influence on CUI, namely perceived usefulness (PU), perceived ease of use (PEOU), perceived credibility (PC), social influence (SI), and customer awareness (CA). Some 241 mobile payment application user was recruited as respondents. Data were collected using a cross-sectional survey design with a structured questionnaire via a Google form. SmartPLS is used to verify hypotheses. The study results showed that all observed variables influence positively on CUI of mobile payment application. The study found that the service provider needs to maintain and monitor the functions of PU, PEOU, PC, SI, and CA so that mobile payment application will always be attractive to users to continue using mobile payment application.
Overall Store Price Image (OSPI), Antecedents, And Its Effect On Repurchase Intention Liana V. Sihotang; Jeanne Ellyawati
Jurnal Manajemen Vol. 24 No. 3 (2020): October 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i3.679

Abstract

This study aims to examine the influence of store price image which is consisting of price fairness images, price pleasure images, price rewards images, price value images on overall store price images (OSPI), and repurchase intentions. The study also examines the role of moderation variables, store image, and price sensitivity on the relationship between OSPI and repurchase intentions. Several 423 respondents were recruited using a purposive sampling method. The structured questionnaire was distributed offline to respondents using paper and pencil test techniques. Data is processed using variant-based SEM (SmartPLS). The results showed that all antecedent variables of store price images have a positive effect on OSPI. Furthermore, OSPI effect positively on repurchase intentions. The study findings show that store image and price sensitivity did not moderate the relationship between OSPI and repurchase intention. This study found interesting results that store image and price sensitivity are mediating variables.
The Influence of Perceived Usefulness, Trust, and Risk on Loyalty in the TikTok Shop: Test of Consumer Satisfaction as a Mediation Variable Elisabeth Fionna Evania Harianto; Jeanne Ellyawati
Journal of Entrepreneurship and Business Vol. 4 No. 1 (2023): Journal of Entrepreneurship and Business (February)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.478 KB) | DOI: 10.24123/jeb.v4i1.5390

Abstract

Purpose: This study aims to analyze the effect of perceived usefulness, trust and risk on loyalty with consumer satisfaction as a mediating variable at the TikTok Shop. Method: This study's research method was a questionnaire survey. The population in this study were consumers born in 1997 – 2012 (generation Z) and had used the TikTok Shop ≥ 2 times. The sample in this study was 232 respondents. The sampling technique uses a non-probability sampling technique with a purposive sampling approach with an analytical tool, namely PLS-SEM (Partial Least Square - Structural Equation Modeling). Results: The results of data analysis with a significance of 0.05 indicate that the effect of perceived usefulness on customer satisfaction and loyalty has no positive effect. The effect of trust on consumer satisfaction has a significant effect, but the effect of trust on consumer loyalty does not have a significant effect. The effect of risk on customer satisfaction and loyalty has a significant effect. The influence of consumer satisfaction mediates consumer loyalty.
PENGARUH CITRA PERUSAHAAN TERHADAP NIAT BELI ULANG: UJI KEPERCAYAAN SEBAGAI VARIABEL PEMEDIASI Setyawan Wicaksono; Jeanne Ellyawati
Modus Vol. 32 No. 2 (2020): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v32i2.3509

Abstract

ABSTRACTThis study examines the effect of corporate image on online repurchase intention, directly or indirectly through consumer trust. Research object determined in this study is ojek online services. A total of 200 respondents were recruited as samples by using purposive sampling method. Data were collected through survey design with structured questionnaires. To verify hypotheses, data were processed using SPSS statistical program with multiple regression method. Path analysis was employed to test the role of trust in mediating the influence of corporate image on repurchase intentions. The research found that the increasing of corporate image has an effect on increasing trust and customer intention to repurchase. A high level of trust in Ojek online service companies contributes on increasing consumer repurchase intentions. It is found that trust partially mediate the effect of corporate image on repurchase intention.  Keywords:    company image; repurchase intention; trustworthiness; mediation variable; online transportation  ABSTRAKPenelitian ini menguji pengaruh citra perusahaan terhadap niat pembelian ulang, baik secara langsung maupun tidak langsung melalui kepercayaan konsumen. Objek penelitian yang dipilih dalam studi ini adalah jasa ojek online. Sebanyak 200 responden direkrut sebagai sampel dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan melalui desain survei online dengan kuesioner terstruktur. Untuk memverifikasi hipotesis, data diolah dengan menggunakan program statistik SPSS dengan metode multiple regression. Analisis Path digunakan untuk menguji peran kepercayaan dalam memediasi pengaruh citra perusahaan terhadap niat pembelian ulang. Temuan studi menyatakan bahwa citra yang baik dari perusahaan jasa layanan ojek online berpengaruh pada meningkatnya kepercayaan maupun niat pembelian ulang konsumen pengguna layanan ojek online. Tingkat kepercayaan yang tinggi pada perusahaan jasa layanan ojek online berkontribusi dalam meningkatkan niat pembelian ulang konsumen. Tingkat kepercayaan memediasi secara parsial pengaruh citra perusahaan terhadap niat beli ulang.Kata kunci: citra perusahaan; niat pembelian; kepercayaan; variabel mediasi; ojek online
ANTESEDEN NIAT PENGGUNAAN BERKELANJUTAN DAN PENGARUHNYA PADA NIAT MEREKOMENDASIKAN TELEMEDISIN PASCA-PANDEMI COVID-19 Caraka Anto Yuwono; Jeanne Ellyawati
Modus Vol. 34 No. 2 (2022): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v34i2.6063

Abstract

ABSTRACT The dramatic development of information and communication technology triggered by the Covid-19 pandemic situation has prompted changes in the patient's behavior in using health services. The purpose of this study was to determine whether, after the pandemic ended, patients still wanted to continue using telemedicine for their treatment. This study attempts to integrate the theory of attitude, ECM, UTAUT2, social media brand communication, and consumer trust models to predict post-Covid-19 telemedicine continuance use intentions. The antecedent variables used in this study are satisfaction, confirmation, initial trust in doctors, social media content, and UTAUT2, which are represented by performance expectations, effort expectations, social influences, facilitating conditions, price values, and habits. An online survey design was employed to collect data. A structured questionnaire was distributed to telemedicine users using google forms. The sampling method used in this study is purposive sampling. A total of 224 respondents were collected, and data were processed with SmartPLS. The study found that effort and confirmation expectations positively affect performance expectations. Whereas confirmation and performance expectations positively affect satisfaction. Price values and habits positively affect continuance usage intention in using telemedicine after the Covid-19 pandemic. The results also found that the continuance usage intention affects the intention to recommend. Meanwhile, four of the six variables in the UTAUT2 model (performance expectations, effort expectations, social influence, facilitating conditions) were not shown to affect the continuance usage intention. Likewise, satisfaction, initial trust in doctors, and social media content did not affect the continuance usage intention.  Keywords: UTAUT2; ECM; satisfaction; trust; social media content; continuance usage intention; intention to recommend.   ABSTRAK Perkembangan teknologi informasi dan komunikasi yang dramatis yang dipicu oleh situasi pandemi Covid-19 telah mendorong perubahan perilaku pasien dalam menggunakan layanan kesehatan. Tujuan dari penelitian ini adalah untuk mengetahui apakah, setelah pandemi berakhir, pasien masih ingin terus menggunakan telemedicine untuk pengobatannya. Penelitian ini mencoba mengintegrasikan teori sikap, ECM, UTAUT2, komunikasi merek media sosial, dan model kepercayaan konsumen untuk memprediksi niat penggunaan telemedicine pasca Covid-19. Variabel anteseden yang digunakan dalam penelitian ini adalah kepuasan, konfirmasi, kepercayaan awal pada dokter, konten media sosial, dan UTAUT2, yang diwakili oleh ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, kondisi memfasilitasi, nilai harga, dan kebiasaan. Desain survei online digunakan untuk mengumpulkan data. Kuesioner terstruktur dibagikan kepada pengguna telemedicine dengan menggunakan google form. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Sebanyak 224 responden dikumpulkan, dan data diolah dengan menggunakan SmartPLS. Studi ini menemukan bahwa ekspektasi usaha dan konfirmasi secara positif memengaruhi ekspektasi kinerja. Sedangkan konfirmasi dan ekspektasi kinerja berpengaruh positif terhadap kepuasan. Nilai harga dan kebiasaan berpengaruh positif pada penggunaan telemedicine berkelanjutan pasca pandemi Covid-19. Hasil penelitian juga menemukan bahwa niat penggunaan berkelanjutan memengaruhi niat untuk merekomendasikan. Sementara itu, empat dari enam variabel dalam model UTAUT2 (ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, kondisi fasilitasi) tidak terbukti memengaruhi niat penggunaan berkelanjutan. Demikian juga kepuasan, kepercayaan awal pada dokter, dan konten media sosial tidak memengaruhi niat penggunaan berkelanjutan. Kata kunci: UTAUT2; ECM; kepuasan; kepercayaan; konten media sosial; niat penggunaan berkelanjutan; niat merekomendasikan.  
Co-Authors Agnes Pepethinganing Piwi Anggi Tri Utami Caraka Anto Yuwono Elisabeth Fionna Evania Harianto Fironika Kurnia Novi Glenward Prasetyo Alomau Karmelia Melania Liana V. Sihotang Livia Hening Pratiwi Melania, Karmelia Setyawan Wicaksono Yuliana Rahail