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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen
Kurniati*, Dewi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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SOCIAL MEDIA AS A PROMOTION MEDIA FOR SIJANGKU PINEAPPLE DODOL BUSINESS IN SAMBAS DISTRICT: Case Study in UMKM Mawar Merah Agustia, Dini; Kurniati*, Dewi; Fitrianti, Wanti
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 2: Oktober 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i2.4978

Abstract

During the Covid-19 pandemic, which began to occur in 2020, resulted in a decline in sales of various MSMEs, one of which was the Mawar Merah UMKM, which produced processed pineapple lunkhead products. The reason is the limited meeting of MSME owners during the pandemic and the lack of promotion on social media. Therefore, this study aims to determine priorities and alternative methods of promotion through social media, as well as develop appropriate promotional strategies to increase sales. This study used a descriptive quantitative survey method with the help of the Analytic Hierarchy Process (AHP) software from Expert Choice 11 software. A total of 21 research respondents conducted purposive sampling by deliberately distributing the electronic questionnaire link via Google Forms. The results of this study indicate that the priority criteria for promotion of dodol pineapple sijangku is context criteria, the main priority in the sub-criteria is providing informative information accompanied by pictures, while the main priority for alternative promotion is context strategy. Keywords : AHP, Sijangku Pineapple Dodol, Promotion, Social Media, MSMEs
Enhancing Community Well-Being in Sungai Ambawang District through PT. Graha Agro Nusantara's CSR Implementation Lu'lua, Lu'lua; Suyatno, Adi; Kurniati*, Dewi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 13 No. 2: Oktober 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v13i2.10966

Abstract

Corporate Social Responsibility (CSR) constitutes a commitment by corporations or the business sector to enhance the economy through a focus on fulfilling social responsibilities, stressing the equilibrium among societal, economic, and ecological dimensions. This study aims to determine the implementation of PT Graha Agro Nusantara's CSR and the influence of CSR on the level of community welfare. This research was conducted in Muara Baru Village, Sungai Raya District, Kubu Raya District. The selection of research sites was done purposively (purposive). The selection of the sample used in this study was carried out by simple random sampling, amounting to 44 people. This research uses SPSS analysis with chi-square test. The results of this study indicate that the implementation carried out by PT Graha Agro Nusantara is good and there is an influence on the welfare of the community with social, economic and environmental indicators by looking at the increase in opinion in the community. Keywords: Implementation; Corporate Sosial Responsibility; Influence; Income; Public Welfare
Co-Authors Adi Suyatno Agustia, Dini Lu'lua, Lu'lua Wanti Fitrianti