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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen International Journal of Application on Economics and Business
Sidarta, Eric
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Inclusive Business and Its Contribution to Employing People with Disabilities Felix*, Antonius; Wijaya, Felix Jonathan; Venita, Erin; Melisa, Melisa; Patricia, Angel; Sidarta, Eric; Athaliav, Tania
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12005

Abstract

The purpose of this research is to investigate how Kopi Sunyi's unique approach to inclusive employment and education influences customer perceptions and fosters inclusivity. Utilizing a comprehensive research methodology, including analysis of online reviews, direct visits, and observational data, this study offers valuable insights into Kopi Sunyi's role in fostering inclusivity and challenging societal norms. Results reveal that Kopi Sunyi's commitment to providing employment opportunities and inclusive education through the Sunyi Academy program has positively influenced customer perceptions, fostering a welcoming atmosphere and friendly service. The cafe's efforts in challenging societal stigmas have led to increased awareness and support for individuals with disabilities in the workforce. The findings underscore the transformative potential of inclusive business practices in promoting social inclusion and empowerment. Keyword: Workplace Disabilities; Inclusive Environment; Equality in Workplace; Social Inclusion; Job Opportunities
THE IMPACT OF INNOVATION, BRAND IMAGE, AND SOCIAL MEDIA MARKETING ON MENANTEA PURCHASE INTENTION Frandi, Toni; Ongky Alex Sander1; Soesilo, Ferdinandus; Riza, Fahrul; Sidarta, Eric
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1590-1602

Abstract

The rapid advancement of technologies and information has required companies to be more careful and thorough in the business competition especially in the food and beverage industry. As the industry is getting more competitive, companies should focus more on innovation, brand image and social media marketing to attract more customers buying their products. Few studies have explored the factors that influence consumer’s intention to buy products from small-medium enterprise in Indonesia. Small-medium enterprise should consider the factors such as brand image and social media marketing that may influence consumer’s purchase intention. This study attempts to establish a framework of factors affecting consumer’s intention on buying products of food and beverage from small-medium enterprise in Indonesia called Menantea. Several independent variables in this research are innovation, brand image and social media marketing. And the dependent variable is purchase intention. This research focuses on investigating the impact of innovation, brand image and social media marketing on consumer’s purchase intention on Menantea. This research was conducted on Menantea customers in Indonesia. The sampling method used non-probability sampling with a sampling size of 124 samples. The data was collected by the means of questionnaire. This type of research is quantitative and uses the SPSS 25. The results showed that brand image has a significant positive impact on consumer’s purchase intention on Menantea, social media marketing has a significant positive impact on consumer’s purchase intention on Menantea and innovation has no significant positive impact on consumer’s purchase intention on Menantea.
Co-Authors Athaliav, Tania Fahrul Riza Felix*, Antonius Frandi, Toni Melisa Melisa Ongky Alex Sander1 Patricia, Angel Soesilo, Ferdinandus Venita, Erin Wijaya, Felix Jonathan