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All Journal Jurnal Ilmu Lingkungan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Consumer Science Jurnal Manajemen Pelayanan Publik JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA SEIKO : Journal of Management & Business IKRA-ITH ABDIMAS Jambura Equilibrium Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Digital Business Management Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of World Science Rudence: Rural Development for Economic Resilience Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Proceeding National Conference Business, Management, and Accounting (NCBMA) Eduvest - Journal of Universal Studies (JIMBE) International Journal of Application on Economics and Business Pengabdian Pendidikan Indonesia (PPI) Proceeding of International Conference on Entrepreneurship (IConEnt)

Fahrul Riza

Universitas Bunda Mulia

Author-ID : 1092376

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Transportation Other

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â€œMARKETING 101: TIKTOK MARKETING FOR YOUR BUSINESSâ€ DI ALFALAND GROUP INDONESIA Riza, Fahrul
Business Management Journal Vol 18, No 1 (2022): BUSINESS MANAGEMENT JOURNAL
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v18i1.3389

The use of social media as a tool to support business activities is increasingly popular among companies. The survey from AppAnnie claims that TikTok has become the most downloaded social media since 2018 replacing Instagram. Its algorithmic ability to catch user preferences and short content duration make TikTok an attractive social media to various age segments. This community service activity entitled " Marketing 101: TikTok Marketing for Business " was carried out collaboratively between the Bunda Mulia University Management Study Program and Alfaland Group, a company that is engaged in the property management sector. The implementation of Community Activity Restrictions (PPKM) is a serious challenge for the service company to maintain their revenue. The purpose of this activity is to provide training to employees of the operational and marketing division of PT Alfaland about how to use TikTok as a marketing tool. The training was conducted online and was attended by employees from branches located across provinces in Indonesia. The training materials presented included: an introduction to the TikTok application and measurement tools to monitor the effectiveness of marketing. The output of this service was the production of creative content created by participants to market products and services from Alfa-land; increasing the creativity of employees, especially the operational and marketing divisions in marketing services from AlfaLand. Feedback received from employees related to using the TikTok application for marketing includes flexible cost control; can monitor the viewer in real-time; audience targeting, and monitoring feedback from customers.

MARKETING TRAINING FOR ALFALAND GROUP EMPLOYEES: USING TIKTOK AS A MARKETING TOOL Fahrul Riza; Lanang Diayudha; Ongky Alex Sander; Oktafalia Marisa Muzammil; Tannia; Andreas Wijaya; Danny Santoso
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 3 (2022): Vol. 1 No. 3 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i3.27

Companies are increasingly turning to social media as a tool to support their commercial activities. According to AppAnnie's poll, TikTok has surpassed Instagram as the most downloaded social media app since 2018. TikTok appeals to people of all ages because of its algorithmic capacity to detect user preferences and short content duration. The Bunda Mulia University Management Study Program and Alfaland Group, a company that specialises in property management, collaborated on this community service activity titled "Marketing 101: TikTok Marketing for Business." The service firm faces a major revenue difficulty as a result of the adoption of Community Activity Restrictions (PPKM). The goal of this activity is to encourage employees from PT Alfaland's operational and marketing divisions how to use TikTok as a marketing tool. Employees from branches around Indonesia took part in the training, which was delivered entirely online. The training materials included an introduction to the TikTok application as well as measurement tools for tracking marketing effectiveness. This service resulted in the creation of creative content by participants to promote Alfa-land products and services, as well as an increase in staff creativity, particularly in the operational and marketing divisions, in marketing services from AlfaLand. Employee input on using the TikTok application for marketing included flexible cost control, the ability to watch the viewer in real time, audience targeting, and tracking customer feedback.

Analysis of the Viability of Fiscal and Monetary Policies on the Recovery of Household Consumption Expenditures Because of the Covid-19 Pandemic Fahrul Riza; William Wiriyanata
Jambura Equilibrium Journal Vol 3, No 1 (2021): Vol 3. No. 1. January 2021
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jej.v3i1.10166

The Covid-19 outbreak disrupted economic activity in almost all countries. The Indonesian economy entered a recession phase as a result of the continued contraction in economic growth in the second and third quarters of 2020. According to Keynesian economic theory, the combination of fiscal policy and monetary policy was more effective in recovering the economy from the crisis, this study aims to measure the effect of government spending, money supply, inflation and interest rates on aggregate household consumption expenditure. This study used a quantitative method, using monthly time series data from January 2015 to December 2020. The data were analyzed using the Vector Error Correction Model (VECM). The results show that government spending has a negative impact on household aggregate expenditure in the long run meanwhile interest rate has a positive impact on household consumption expenditure. Inflation do not affect aggregate household consumption expenditure, both in the short and long term. The results of the analysis are useful for evaluating the policies taken by the government to overcome the economic crisis due to the spread of the Covid-19 outbreak. The government increases aggregate expenditure to cover the decline in household aggregate consumption expenditure due to a decrease in household real income. Then expansionary monetary policy in the long run will increase aggregate demand. Therefore, the Ministry of Finance together with Bank Indonesia needs to design other policies that will have a positive impact on economic recovery in the short term. This study has not included other macro indicators that affect household consumption expenditures such as unemployment, taxes and the household marginal propensity to saving (MPS). Keywords: Household Aggregate Expenditure; Government Expenditure; Inflation; VECM

The Impact of Covid-19 on The Effect Multiplier on The Household Consumption Function in Jakarta Fahrul Riza; Michael Christianto Leonardo
Jambura Equilibrium Journal Vol 3, No 2 (2021): Vol 3. No. 2. July 2021
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jej.v3i2.10495

The purpose of this study is to examine the effect of a decrease in aggregate income, due to activity restrictions during the Covid-19 pandemic, on household consumption expenditure in Jakarta. The research model is based on the Absolute and Permanent income hypothesis, to see the long-term and short-term effects of changes in income on consumption expenditure. The research method is quantitative by using annual data on consumption expenditure and income at current prices for the period 2003 to 2020. The analysis model uses OLS and ECM regression. The results showed that income has a significant effect on the equation of the short-run and long-run consumption function. The short-term income crisis has an impact on the increase in the multiplier coefficient. In the short term there will also be an adjustment in consumption expenditures, according to what is postulated in the permanent income hypothesis. This indicates that in the short term expansionary fiscal policy is effective in increasing aggregate household consumption expenditure. Further research suggests adding the inflation variable as a proxy for economic conditions. Keywords: Absolute Income Hypothesis, Permanent Income Hypothesis, Household Consumption Expenditures, National Income, Multiplier.

PENGARUH EKSPOR NON MIGAS DAN INVESTASI LANGSUNG NETTO TERHADAP PDB NON MIGAS Fahrul Riza
Journal of Business & Applied Management Vol 8, No 2 (2015)
Publisher : Universitas Bunda Mulia

This paper measured the effect of export value from agricultural, mining, manufacturing and direct investment through the value of Indonesia’s non oil and gas Gross Domestic Product (GDP) from 2005 to 2013. By using ordinary least squre method, it showed that export from agricultural and minimg sector have significat effect to the value of non oil and gas Indonesia’s GDP. However export form manufacturing and direct investment didn’t show any significant effectKeywords :Non Oil and Gas Export, Investment Netto, Produk Domestik Bruto (PDB), Ordinary Least Square

Pengaruh Produk Domestik Bruto (PDB) Sektoral, Suku Bunga Bank Indonesia, dan Suku Bunga Internasional (LIBOR) Terhadap Indeks Harga Saham Sektoral Fahrul Riza
Journal of Business & Applied Management Vol 9, No 1 (2016)
Publisher : Universitas Bunda Mulia

The influence between the GDP growth number and stock price moves is tenuous. But drilling down to the growth rate in various sectors of GDP can provide some useful insights to investors. This study analyzes the relationship between Gross Domestic Product (GDP), domestic and foreign interest rate and stock prices in Indonesia in the context of Pooled Least Square model. Data were collected quarterly from I/2013 to II/2015 from agricultural, mining, manufacturing, financial-insurance and property-construction sector. The study finds that all variables have negative impact on stock price index. The limitation of this study are lack of other variables such as macro economic indicators which influence the fluctuation of stock price index due to the period of observation was too short.Keywords: GDP, stock price index, interest rate, pooled least square

Faktor-Faktor yang Mempengaruhi Tingkat Stock Returns pada Perusahaan Subsektor Otomotif dan Komponen yang terdaftar di Bursa Efek Indonesia Periode 2015-2018 Fahrul Riza; Wahyudi Sudibyo
Journal of Business & Applied Management Vol 13, No 1 (2020): Accredited by Ministry of Research, Technology and Higher Education of the Repu
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v13i1.2132

This study aims to examine the effect of profitability ratios (NPM and ROA), leverage ratios (DAR) and market ratios (PER and PBV) on stock returns of automotive subsector companies and components listed on the Indonesian Stock Exchange during 2015-2018, with firm size as a control variable. A total of 12 companies met the requirements to become a research sample determined purposively. Data were analyzed using panel data regression models using Eviews 8. The findings are partially ROA, NPM has a positive and significant effect, PER and DAR have a negative and significant effect while PBV does not have a significant effect on stock returns. Automotive and component sub sector companies have high average leverage ratios compared to other sectors. Stock Return, Net Profit Margin (NPM), Return on Asset (ROA), Debt to Equity Ratio (DER), Price to Book Value (PBV), Price Earning Ratio (PER). Keyword; Stock Return,Net Profit Margin (NPM), Return on Asset (ROA), Debt to Equity Ratio (DER), Price to Book Value (PBV), Price Earning Ratio (PER). ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh dari rasio profitabilitas (NPM dan ROA), rasio solvabilitas(DAR) dan rasio pasar (PER dan PBV) dan variabel kontrol ukuran perusahaan terhadap return saham perusahaan subsektor otomotif dan komponen yang terdaftar di Bursa Efek Indonesia periode 2015-2018 yang berjumlah 12 Perusahaan.Penentuan jumlah sampel menggunakan teknikpurposive sampling. Metode analisis data yang digunakan adalah regresi data paneldengan menggunakan Eviews 8. Temuan yang diperoleh dari hasil pengujian adalah secara parsial ROA, NPM memiliki pengaruh yang positif dan signifikan, PER dan DAR memiliki pengaruh yang negatif dan signifikan sedangkan PBV tidak memiliki pengaruh yang signifikan terhadap return saham. Perusahaan sub sektor otomotif dan komponen rata-rata memiliki rasio solvabilitas yang tinggi disbanding sektor lainnya. Penelitian selanjutnya disarankan untuk menambah variabel tingkat bunga pinjaman ke dalam model regresi.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN DAN NIATAN LOYALITAS PADA PEMONDOKAN MAHASISWA PERGURUAN TINGGI X Howard S. Giam; Fahrul Riza
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Homestay or dormitory is one of primary needs student who studied far from their home town. This demand for home stay have been responding by residents around the campus by promote an empty space or room at their home to be rent. As one of strategy to expand the quality of service and generate a new income channel, campus or university have been also providing homestay for their student which used to call dormitory and it’s managed by professional management building. A tight competitiveness in this business have made the management building need to explore what factors will cause increase satisfaction and loyalty from dormitory’s tenant. This paper investigated impact of quality product and quality service to loyalty intention with satisfaction as a moderating variable among 102 tenants of student dormitory from University X. The findings was product quality wasn’t affect the satisfaction and loyalty intention, meanwhile service quality was significant at α 1%. Implication of these findings management building dormitory from University X must improve their service quality to attain loyality from tenants. Keywords: Service Quality, Product Quality, Loyalty Intention, Satisfaction

PENGARUH INVESTMENT OPPORTUNITY SET TERHADAP NILAI PERUSAHAAN DENGAN MEDIASI KEBIJAKAN DEVIDEN [Studi Empiris pada Emiten yang Tergabung dalam Index LQ45] Billy Dharmawan; Fahrul Riza
Business Management Journal Vol 15, No 1 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

This study l examine whether IOS and dividend policy have a positive direct effect on firm value, and whether dividend policy mediates the indirect influence of IOS on firm value on companies incorporated in LQ45. Pooled Least Squares analysis method was used. IOS was proxied with MVBVE, and dividend policy as a mediating variable was proxied with DPR. Firm value was proxied with Price Earning Ratio (PER). The samples taken were 27 companies from the population, namely companies incorporated in the LQ 45 index. The samples were chosen purposely, namely companies that were consistently in the LQ 45 index group for three consecutive years (2015-2017). Investment Opportunity Set has a significant positive effect on Company Value. Dividend policy has a significant positive effect on Corporate Value and dividend policy mediates partially the effect of no IOS on firm valueKeywords: Investment Opportunity Set, Devidend Payout Ratio, Firm Value

POSITIONING DAN FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DALAM MEMILIH PRODUK MIE INSTAN DALAM KEMASAN DI JAKARTA Fahrul Riza
Business Management Journal Vol 9, No 2 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

The advance in food technology and the effort from producer to fulfill the need of customers, have had produces a wide variety of products. Each of these products competes in the market to grab the attention of consumers. For example is the instant noodle product in packaging. There are currently fifty brands of instant noodle in packaging with variety of flavours and sizes.Buying instant noodle products is classified to low involvement process. This research will discuss what factors determine brand loyalty, as well as mapping the posisition of each brand in the market today in a map of perceptions.The results of calculation by using the regression analysis showed distribution, brand awareness, and brand image are the main determining factors of brand loyalty.To win the competition, the manufacturer should always put on a marketing strategy that includes: accessible on the stalls or shops nearby (availability), good quality products and brand well known or popular among consumers (acceptability), determination of price range, should be proper to consumers affordability, memorable but not cheap (affordability).Keywords : positioning, loyalitas merk, peta persepsi, low involvement.

Co-Authors Alberto, Jeffyan Anandatama, Dhika Anastasia, Erdina Renaganis Andrean, Haikal Andreas Andrianto, Fajar Armando, Mochamad Gattan Farellio Billy Dharmawan Choa, Yeshua Austin Harvey Christiani, Natalia Danny Santoso Dewi Sumarti Diayudha, Lanang Endi Sarwoko Eva Megawaty, Lellyana Evensius, Petrus Frandi, Toni Franz Jun Harbin Giam, Howard Sarmento Gisella, Verina Henry Susanto Pranoto Hidayat, Ari Jeffyan Alberto Krispimandoyo, Denpharanto Agung Luhur, Novia Agatha Metta Padmalia Michael Christianto Leonardo Muzammil, Oktafalia Marisa Nico Nico Novita, Novita Nurjannah Nurjannah Nurlina Nurlina Ongky Alex Sander1 Rowena, Janny Salim, Steven Jonathan Salsabilah, Balqist Naurah Sander, Ongky Alex Sawarsa, Bartolomeus Wahyu Sembiring, Oloan Setiawan, Verawati Sidarta, Eric Soesilo, Ferdinandus Sudirga, Rudy Santosa Sugiyanto, Liem Bambang Syaiful Anam Tannia, Tannia Teofilus Tuminem, Hannan Azka Verawati Setiawan Victor Pascalis Gazali Victor Pascalis Gazali Vondrea, Catherine Wahyudi Sudibyo Wijaya, Andreas Wiliam Santoso William Wiriyanata Yogaswara Tetra Putra Yoseva Maria Yuli Kartika Dewi Yunita Kosasih, Florentina

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