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All Journal JURISMA: Jurnal Riset Bisnis & Manajemen
Mahardiyanto*, Agus
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Bahasa Inggris Mahardiyanto*, Agus; Subagio, N. Ari; Nutqi, Crisma Winda Aniva; Prijanto, Fajar Wahyu
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 1: April 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i1.12447

Abstract

This study aims to determine the effect of brand image, electronic word of mouth, and perceived ease of use on young investors decisions in choosing Islamic mutual fund investment applications for students in Jember. This type of research uses explanatory research and uses a quantitative approach. Researchers used primary data obtained from distributing questionnaires to students in Jember with a sample of 150 respondents. The technique used was purposive sampling technique to select samples. Multiple linear regression analysis is the method used in this study using SPSS software version 26. This study shows the results that the t test (partial) variable electronic reviews and perceived convenience affect young investors in choosing an Islamic mutual fund investment application while brand image does not affect young investors decisions in choosing investment applications
Co-Authors N. Ari Subagio Nutqi, Crisma Winda Aniva Prijanto, Fajar Wahyu