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All Journal Majalah Sainstekes GUYUB: Journal of Community Engagement
Salim, Nabila
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Branding, Artificial Intelligence, dan Tradisi Berdesa dalam Membangun Kinerja Inovasi BUMDesa Purwaningsih, Endang; Fathurahman, Muhamad; Basrowi, Basrowi; Salim, Nabila; Agil, Achmad Said
GUYUB: Journal of Community Engagement Vol 5, No 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i3.9189

Abstract

The purpose of this PkM is to empower partners in terms of law, management and technology, the focus of community service is to build an innovative spirit to support brand implementation, the community service team created a company profile website as well as e-commerce bumdeskadumaneuh.com, registered a trademark, while Artificial Intelligence is used to build an innovative creative spirit, which supports brand implementation, which ultimately supports measurable innovation performance from the dimensions of managerial innovation, process and product. Strengthening Village Traditions has an impact on the resilience and sustainability of BUMDesa, so innovation based on village inclusivity supported by the application of AI, branding optimization based on trademark ownership, is expected to be able to boost the commercialization of BUMdesa Kadumaneuh products. This PkM activity has been carried out using training and counseling methods as well as assistance in law, IT, and marketing management. Partner knowledge has also increased by an average of above 30%, and legal, management and technology problems have been resolved well. The outputs achieved are the availability of a web company profile along with e-commerce https//bumdeskadumaneuh.com and AI access to support product and service innovation, the registration of the trademarks "Nah&Neh" and "du Maneuh" for pandan mat and Emping Mlinjo producers, improving managerial quality and efficiency, increasing BUMDesa performance, and increasing the empowerment of partner services in the commercialization of micro-business products
Peran Pemerintah Daerah Dalam Implementasi Hak Kekayaan Intelektual Guna Melindungi Dan Mempromosikan Batik Banten Purwaningsih, Endang; Santosa, Irwan; Salim, Nabila
Majalah Sainstekes Vol. 12 No. 2 (2025): DESEMBER 2025 (PREVIEW)
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/ms.v12i2.4620

Abstract

This study aims to analyze (1) the role of local governments and related institutions in the area in the implementation of IPR in efforts to promote and protect Banten's special batik; and (2) the implementation of the above stakeholders' roles on Banten batik works and solutions to their constraint factors. This research is included in normative juridical research which emphasizes secondary data supported by interviews with informants. The research results show the role of Local Governments and Related Provincial Offices in Banten in the implementation of IPR in efforts to promote and protect Banten's special batik based on assessments on craftsmen and Banten batik owners needs to be improved as their interests in batik production to upscale. The implementation of stakeholders' roles on Banten batik works and solutions to their constraint factors has been quite good so far, however, the expectations of the artisans need to be enhanced along with the aspirations of Banten batik business actors
Co-Authors Agil, Achmad Said Basrowi Basrowi, Basrowi Endang Purwaningsih Fathurahman, Muhamad Santosa, Irwan