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All Journal Ajudikasi : Jurnal Ilmu Hukum GUYUB: Journal of Community Engagement
Agil, Achmad Said
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Branding, Artificial Intelligence, dan Tradisi Berdesa dalam Membangun Kinerja Inovasi BUMDesa Purwaningsih, Endang; Fathurahman, Muhamad; Basrowi, Basrowi; Salim, Nabila; Agil, Achmad Said
GUYUB: Journal of Community Engagement Vol 5, No 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v5i3.9189

Abstract

The purpose of this PkM is to empower partners in terms of law, management and technology, the focus of community service is to build an innovative spirit to support brand implementation, the community service team created a company profile website as well as e-commerce bumdeskadumaneuh.com, registered a trademark, while Artificial Intelligence is used to build an innovative creative spirit, which supports brand implementation, which ultimately supports measurable innovation performance from the dimensions of managerial innovation, process and product. Strengthening Village Traditions has an impact on the resilience and sustainability of BUMDesa, so innovation based on village inclusivity supported by the application of AI, branding optimization based on trademark ownership, is expected to be able to boost the commercialization of BUMdesa Kadumaneuh products. This PkM activity has been carried out using training and counseling methods as well as assistance in law, IT, and marketing management. Partner knowledge has also increased by an average of above 30%, and legal, management and technology problems have been resolved well. The outputs achieved are the availability of a web company profile along with e-commerce https//bumdeskadumaneuh.com and AI access to support product and service innovation, the registration of the trademarks "Nah&Neh" and "du Maneuh" for pandan mat and Emping Mlinjo producers, improving managerial quality and efficiency, increasing BUMDesa performance, and increasing the empowerment of partner services in the commercialization of micro-business products
LEGAL PROTECTION OF DEBUS ARTS IN THE ADVANCEMENT OF LOCAL UNIQUENESS-BASED CULTURE Purwaningsih, endang; Islami, Irfan; Basrowi; Agil, Achmad Said
Ajudikasi : Jurnal Ilmu Hukum Vol. 8 No. 2 (2024): Ajudikasi : Jurnal Ilmu Hukum
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ajudikasi.v8i2.9430

Abstract

This research aims to (1) analyze the form of legal protection of Debus art both in cultural advancement regulation and in copyright; and (2) propose a Model that is appropriate in enhancing the role of related stakeholders in Banten Province for the implementation of Debus protection. This research falls under normative juridical research emphasizing secondary data supported by interviews with informants as supporters, examining positive law (IPR/Copyright and Cultural Advancement). The output of this research is targeted for a scientific publication in the form of a model to increase the role of stakeholders for the protection of Debus Banten. The research results show that 1. The form of legal protection of Debus art needs to be enhanced not only through preservation carried out by Debus performers and their associations, but also stakeholder synergy in regulation, promotion, and education. There are 4 pillars namely protection, development, guidance, and utilization, which are continuously strived for optimally. 2. The appropriate model in enhancing the role of related stakeholders in Banten Province for the implementation of Debus protection, with the optimization of the role of local governments in implementing 4 pillars, plus partnership patterns and partisanship
Co-Authors Basrowi Basrowi Basrowi, Basrowi Endang Purwaningsih Fathurahman, Muhamad Irfan Islami, Irfan Salim, Nabila