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All Journal Kinerja: Jurnal Ekonomi dan Manajemen GUYUB: Journal of Community Engagement
Mudhakir, Diki Ahmad
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Introducing Lean Canvas: an Assistance for SMKN 3 Tuban Students in Composing Business Plan Hidayati, Niswatin Nurul; Mudhakir, Diki Ahmad; Saifullah, Moch.
GUYUB: Journal of Community Engagement Vol 4, No 3 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v4i3.6815

Abstract

Lean Canvas is a framework that aids in designing a focused and efficient business model, highly suited to the rapidly changing business environment of today. Lean Canvas is a framework or tool used for rapidly and efficiently designing and developing business models. The objective of this assistance was to introduce Lean Canvas model for SMKN 3 Tuban students in order to be able to use it for composing business plan. Community service in the form of mentoring for students at SMKN 3 Tuban was conducted with a total of 5 meetings within 1 month. Before receiving guidance on creating a business plan matrix using Lean Canvas, the students received related materials on entrepreneurship, an introduction to business plans, marketing, human resources, creative economy, product development, e-commerce, and finance. There were 20 participating students in the mentoring program. Out of these 20 students, there were 5 students grouped together, each group having one product which consisted of banana chips in various flavors. Additionally, there was 1 student who had a fruit salad business
Co-branding dalam Industri Kosmetik: Pengaruh Brand Image Mitra; Perceived Value Ramah Lingkungan, Berorientasi pada Lingkungan; dan Atribut Produk pada Minat Pembelian Wadiandini, Dani; Megawaty, Megawaty; Arif, Nurul Hidayatul; Mudhakir, Diki Ahmad; Ramadani, Putra Narendra
KINERJA Vol 21 No 2 (2024): Mei
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v21i2.14772

Abstract

Penelitian ini bertujuan untuk menguji pengaruh independent variable (Brand Image Mitra; Perceived Value Ramah Lingkungan, dan Atribut Produk) terhadap minat pembelian (purchase intention) pada konsumen produk co-branding industri kosmetik. Selain itu, penelitian ini juga menguji karakter brand image seperti apa yang menarik bagi Gen Y dan Gen Z, serta untuk mengetahui sektor yang paling menarik menjadi mitra co-branding produk kosmetik. Populasi pada menelitian ini berjumlah 156 responden, yang terdiri dari 96 responden Gen Z dan 60 responden Gen Y yang tersebar di Indonesia. Teknik pengumpulan data menggunakan kuisioner yang dilakukan secara online. Teknik analisis data menggunakan metode SEM PLS. Meskipun terdapat perbedaan preferensi, akan tetapi secara umum hasil penelitian menunjukkan bahwa baik pada Gen Y maupun Gen Z, variable independent berpengaruh positif terhadap minat pembelian (purchase intention). Gen Z cenderung tertarik pada brand image yang mencerminkan semangat muda, modern, dan trendi (Excitement). Sektor Kosmetik merupakan pilihan utama kemitraan untuk co-branding. Di sisi lain, Gen Y menunjukkan minat yang seimbang antara brand image yang membangkitkan kegembiraan (Excitement) dan ketulusan (Sincerity), dengan sektor kosmetik, makanan & minuman, serta fashion menjadi pilihan utama untuk kemitraan co-branding.
Co-Authors Arif, Nurul Hidayatul Hidayati, Niswatin Nurul Megawaty, Megawaty Ramadani, Putra Narendra Saifullah, Moch. Wadiandini, Dani