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All Journal Akurasi : Jurnal Studi Akuntansi dan Keuangan Accounting Profession Journal (APAJI) EKONOMIKA45 Dinamika
Sagung Oka Pradnyawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : EKONOMIKA45

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Green Intellectual Capital: Salah Satu Penentu Keunggulan Bersaing Pada UMKM di Serangan Ni Kadek Nanda Claudia Winyanti; Ni Luh Putu Widhiastuti; Sagung Oka Pradnyawati; Kadek Indah Kusuma Dewi; Ni Putu Wulan Regina Utami
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 1 (2023): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i1.1890

Abstract

Competitive Advantage is the ability to do something better so that you have an advantage over your competitors. These advantages make MSMEs have their own place for their customers (stakeholders). This research aims to examine the influence of green human capital, green structural capital and green relational capital on competitive advantage. The population of this research is MSMEs in Attack and the sample is 123 respondents. The sampling technique uses non-probability sampling techniques, precisely saturated sampling. The data analysis used is multiple linear regression analysis. Based on the test results, it is concluded that green human capital and green structural capital have no effect on the competitive advantage of MSMEs in Attack. Meanwhile, green relational capital has a positive influence on the competitive advantage of MSMEs in Attack. Further research can be carried out by adding other variables such as management ability, market orientation and training
Co-Authors Kadek Indah Kusuma Dewi Ni Kadek Irdian Apri Ani Ni Kadek Mita Lestari Ni Kadek Nanda Claudia Winyanti Ni Luh Putu widhiastuti, Ni Luh Putu Ni Putu Wulan Regina Utami