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All Journal Alamtara: Jurnal Komunikasi dan Penyiaran Islam Amalee: Indonesian Journal of Community Research & Engagement GUYUB: Journal of Community Engagement Al-Faruq Equality
Rif'ah, Sifwatir
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Alamtara: Jurnal Komunikasi dan Penyiaran Islam

 1 
Strategi Komunikasi Bisnis Islami bagi Wirausahawan Startup melalui Media Sosial Rif'ah, Sifwatir; Sa'idaturrohmah, Nur
ALAMTARA Vol 9 No 1 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i1.3393

Abstract

The implementation of Islamic business communication strategies through social media is an important key for startup entrepreneurs in building customer trust and loyalty. This study aims to analyze the Islamic business communication strategies implemented by startup entrepreneurs through social media and evaluate their effectiveness in improving business performance. This study uses a descriptive qualitative approach with a documentary method. The results show that the implementation of transparent, educational, and ethical Islamic-based communication can increase customer engagement, brand awareness, and consumer loyalty. This study is expected to provide insight for startup entrepreneurs in optimizing Islamic business communication strategies to achieve business sustainability based on Islamic values.
Co-Authors -, Shofiyah Afiqul Rifqi, Muhammad Amin, Moh. Nasrul Dini Amalia, Dini Rozin, Ahmad Sa'idaturrohmah, Nur Sa’diyah, Hikmatus