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All Journal Jurnal Ilmiah Manajemen Kesatuan Dinamika
Purnawirawati, Selfi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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INOVASI BISNIS PARIWISATA INDONESIA PASCA PANDEMI COVID-19 Tangkudung, Auderey Gameliel Dotulong; Rante, Jones Zenas; Pakpahan, Marisi; Putri, Ameilia; Puteri, Astriana; Pribadi, Dado; Gosita, Debora Rifiani; Rustandi, Jeffry; CPR, Josaphat Januar; Ghalib, Kamelia; Farieanna, Roos; Purnawirawati, Selfi; Setiawan, Sigit; Bassuni, Wahyu
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.433

Abstract

The tourism industry plays an important role in economic growth, both at the international and national levels. However, the COVID-19 pandemic has caused a global crisis that has hit the tourism sector around the world, including Indonesia. Restrictions on movement and mobility of people between regions, health concerns, and uncertainty have led to a drastic decline in tourism activity and the tourism sector has seen a significant drop in revenue. This has had a social impact, with many workers in the tourism sector losing their jobs or experiencing significant pay cuts. To recover the tourism sector, business innovation in the tourism sector can be done, including in terms of marketing and finding new markets. The government and tourism industry players work together to develop policies and strategies for sustainable tourism growth. This article discusses business innovation in tourism in Indonesia after the COVID-19 pandemic, especially regarding improving the attractiveness and experience of tourist visitors, as well as operational efficiency while supporting nature and animal conservation efforts at Taman Safari Indonesia in Bogor. The method used in this article is a literature study using qualitative data. The data used comes from journals, scientific papers, and news from several online news sources that have been published in advance, which represent several cases and situations of the tourism industry in Indonesia before, during, and after the COVID-19 pandemic. The results of this research are several innovations including improving Virtual Experiences, developing Digital Applications and Platforms, Using "Contactless" Technology, focusing on natural attractions that encourage tourist interest and visits. These innovations can help tourism businesses in Indonesia overcome the impact of the COVID-19 pandemic on the number of tourist visits and tourism revenue. In addition, these business innovations can also help overcome the negative impacts and support the recovery of the tourism sector in Indonesia.
The Influence Of Competence And Work Productivity Of Inpatient Nurses On The Quality Of Healthcare Service Marketing At The Regional General Hospital Of Bogor City Purnawirawati, Selfi; Prayogi, Ratna; Soemarno, Deviari Damaliata; Pakpahan, Marisi; Rowi, Armein Sjuhary
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3139

Abstract

This study aims to analyze the influence of the competence and work productivity of inpatient nurses on the quality of healthcare service marketing at RSUD Kota Bogor. Nurse competence is measured through indicators such as clinical knowledge, practical skills, effective communication, leadership, management, ethics, and professionalism. Meanwhile, nurse work productivity is assessed based on time efficiency, accuracy in medical procedures, and the ability to complete tasks effectively. The quality of healthcare service marketing is measured through service quality, patient experience, hospital image, communication, information, and service pricing. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 60 respondents, consisting of patients and their families in the inpatient ward at RSUD Kota Bogor. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that nurse work productivity has a significant influence on the quality of healthcare service marketing, while nurse competence does not show a significant influence. Simultaneously, both nurse competence and work productivity significantly affect the quality of healthcare service marketing. Based on these findings, it is recommended that the management of RSUD Kota Bogor focus on improving nurse work productivity through workload adjustments, provision of adequate facilities, and time management training. Although nurse competence was not significant in this study, competence development remains important for overall service quality improvement. The implementation of a patient feedback system is also recommended to continuously enhance patient satisfaction and the quality of healthcare service marketing. Keywords: Nurse Competence, Work Productivity, Quality of Healthcare Service Marketing, RSUD Kota Bogor.
Co-Authors Bassuni, Wahyu CPR, Josaphat Januar Farieanna, Roos Ghalib, Kamelia Gosita, Debora Rifiani Pakpahan, Marisi Prayogi, Ratna Pribadi, Dado Puteri, Astriana Putri, Ameilia Rante, Jones Zenas Rowi, Armein Sjuhary Rustandi, Jeffry Sigit Setiawan Soemarno, Deviari Damaliata Tangkudung, Auderey Gameliel Dotulong