Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka
Ina Shaima Maharani
Unknown Affiliation
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemberdayaan UMKM Kacang Sangan "Kube Berkah Pangan" Melalui Digital Marketing Brata Susena Atmaja Prasetya; Ali Maskur Musa; Farah Hanifah; Ina Shaima Maharani; Isfahani Fadia Nur Nafifah; Muhammad Aqil Al-Fattah; Tyas Wardany Amannati Setyasih; Wahyu Hartanti; Wahyu Nur A’ini; Yusuf Bagas Wibowo; Atikah Anindyarini
KREASI : Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Desember
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.469 KB) | DOI: 10.58218/kreasi.v2i3.274

Abstract

Kelurahan Popongan merupakan salah satu wilayah dengan keberadaan UMKM yang jumlahnya banyak. Namun beberapa UMKM belum memanfaatkan teknologi digital dalam pemasaran produk. Kegiatan Pelatihan Digital Marketing dilaksanakan dalam upaya pegembangan UMKM di Kelurahan Popongan bertujuan untuk memberikan progam pendampingan dan edukasi mengenai digitalisasi ekonomi di Kelurahan Popongan. Kegiatan ini dilaksanakan melalui metode Perancangan dan pembuatan system,pendampingan operasional, dan penerapan teknologi. Pada awal observasi, terlihat wirausahawan tertarik terhadap program kerja Pelatihan ini. Para wirausahawan terlihat antusias hingga akhir finalisasi kegiatan pelatihan. Kegiatan ini diharapkan dapat meningkatkan tingkat pendapatan wirausahawan, menumbuhkan kreativitas dalam pemasaran produk, dan kemampuan berwirausaha warga Kelurahan Popongan. Popongan Village is one of the areas with a large number of MSMEs. However, some MSMEs have not utilized digital technology in product marketing. Digital Marketing Training Activities carried out in an effort to develop MSMEs in Popongan Village aim to provide mentoring and education programs regarding economic digitization in Popongan Village. This activity is carried out through the method of system design and manufacture, operational assistance, and technology application. At the beginning of the observation, it appears that entrepreneurs are interested in this training work program. The entrepreneurs looked enthusiastic until the end of the finalization of the training activities. This activity is expected to increase the income level of entrepreneurs, foster creativity in product marketing, and the entrepreneurial ability of Popongan Village residents.
Co-Authors Ali Maskur Musa Atikah Anindyarini Brata Susena Atmaja Prasetya Farah Hanifah Isfahani Fadia Nur Nafifah Muhammad Aqil Al-Fattah Tyas Wardany Amannati Setyasih Wahyu Hartanti Wahyu Nur A’ini Yusuf Bagas Wibowo