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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Transformasi: Journal of Economics and Business Management Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Widodo Wibisono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis Strategi Pemasaran Online Pada CV. Artamas Konveksi Purwokerto Widodo Wibisono; Mohammad Hidayatul Holili
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): September : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i3.755

Abstract

This research aims to find out the online marketing strategy implemented by CV. Artamas Konveksi Purwokerto. Data collection techniques are by means of scientific observation, interviews and documentation. The data analysis technique is carried out through data reduction, data presentation, and drawing conclusions. The research results stated that CV. Artamas Konveksi in its marketing strategy uses an electronic device called Gadged and uses social media Facebook, Instagram, Whatsapp, Shopee, Tik Tok and Snack video. It turns out that this online marketing strategy is able to expand marketing reach and increase sales turnover significantly.
PERCEPTION ANALYSIS OF CORPORATE TAXPAYER'S UNDERSTANDING OF LAW NUMBER 28 YEAR 2007 CONCERNING GENERAL PROVISIONS AND TAXATION PROCEDURES Widodo Wibisono; Pemilia Sulistyowati
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1299.004 KB) | DOI: 10.55606/jurimbik.v2i1.102

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat pemahaman wajib pajak badan atas Undang-undang Nomor 28 Tahun 2007 tentang Ketentuan Umum dan Tata Cara Perpajakan. Teknik pengumpulan data yang digunakan adalah kuesioner. Teknik analisis data yang digunakan adalah dengan analisis deskriptif. Variabel dalam penelitian adalah variabel pemahaman tentang Ketentuan Umum dan Tata Cara Perpajakan (X), yang selanjutnya disebut Identitas Wajib Pajak (XA), Hak dan Kewajiban Wajib Pajak (XB), Pembukuan/Pencatatan (XC), Keberatan dan Banding (XD), Penyidikan dan Pemeriksaan (XE). Hasil penelitian menyatakan bahwa Wajib pajak badan paham dengan Ketentuan Umum dan Tata Cara Perpajakan terkait Identitas Wajib Pajak dengan mean: 3,216, Hak dan Kewajiban Wajib Pajak dengan mean: 2,91., Pembukuan atau Pencatatan dengan mean: 3,001. Keberatan dan Banding dengan mean: 2,772. Dan terkait Penyidikan dan Pemeriksaan dengan mean: 2,76.
Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Rumah Makan Sambel Layah Cabang Kendal Widodo Wibisono; Mohammad Hidayatul Holili
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 2 (2023): APRIL : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i2.213

Abstract

This study aims to determine the effect of service quality on customer satisfaction at the Sambel Layah Restaurant, Kendal Branch. The data collection technique used a questionnaire instrument with 105 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationship between various variables. The results of the study stated that the hypothesis which said that Service Quality had a positive effect on Customer Satisfaction was proven significantly. This can be seen in table 5. where the service quality variable indicators for all indicators show a calculated t value that is greater than t table. t table 1.658 while t count average 3.276 which means that service quality has a positive and significant effect on customer satisfaction
Analisis Pengaruh Pembelian Online Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Widodo Wibisono; Moh. Hidayatul Holili
Transformasi: Journal of Economics and Business Management Vol. 1 No. 3 (2022): September: Transformasi: Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v1i3.426

Abstract

This study aims to determine the effect of online purchasing on consumer buying interest in buying products online and to determine the effect of online consumer buying interest on consumer purchasing decisions. The data collection technique used a questionnaire instrument with 100 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationship between various variables. The results of the study state that the first hypothesis which says that online purchases have a positive effect on consumer buying interest online turns out to be significantly proven. This can be seen in table 6.3.1. that the effect of online purchases has a T-statistic value above 1.664 which is equal to 8.086. Meanwhile, the results of the second hypothesis test which says that online consumer buying interest has a positive effect on consumer purchasing decisions has proven to be significant. This can also be seen in table 6.3.1. that consumer buying interest online has a T-statistic value above 1.664, which is 10,799
Co-Authors Moh. Hidayatul Holili Mohammad Hidayatul Holili Pemilia Sulistyowati