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All Journal Journal of Indonesian Management Jurnal Teknologi Hasil Peternakan
Septiani, Silvia
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Immunology & microbiology Social Sciences Veterinary

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Evaluasi Sifat Fisik, Kimia dan Mikrobiologi pada Susu Sapi Segar yang Didapat dari Beberapa Kelompok Ternak di KSU Mitra Jaya Mandiri Ciwidey, Kabupaten Bandung Septiani, Silvia; Christi, Rd. Febrianto; Pratama, Andry
Jurnal Teknologi Hasil Peternakan Vol 4, No 2 (2023): September
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jthp.v4i2.52413

Abstract

Milk constituent components and milking hygiene affect the quality of fresh cow's milk. This study aims to determine the physical, chemical and microbiological properties of fresh cow's milk obtained from KSU Mitra Jaya Mandiri covering Ciwidey District, Pasirjambu District and Rancabali District, Bandung Regency, West Java. To determine the quality of fresh milk, it must go through tests such as alcohol tests, specific gravity, protein content, fat content, non-fat dry matter content, pH value and Total Plate Count in fresh cow's milk. The milk sample used in this study was cow's milk in the 2nd and 3rd lactation periods with a total sample of 26 for each lactation, 13 samples of fresh cow's milk. The research method used is a quantitative descriptive analysis by calculating the average, minimum, and maximum values, standard deviation, and coefficient of variation. The results showed that the average specific gravity was 1,029, the average protein content was 3,33%, the average fat content was 3,24%, the average BKTL was 9,15%, the average pH was 6,67, the average Total Plate Count was 18,4x105   CFU/mL, so Fresh cow's milk obtained from KSU Mitra Jaya Mandiri meets the criteria of the Indonesian National Standard (2011).
The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City Septiani, Silvia; Arini , Eti
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1626

Abstract

This study aims to determine the influence of Brand Awareness, Content Marketing and Product Innovation on Purchase Decisions for Mixue Ice Cream Products in the West Circle of Bengkulu City for mixue consumers in the West Circle of Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is Mixue Consumers in the West Circle of Bengkulu City. The sampling method is an accidental sampling technique. The number of respondents in this study was 100 respondents. The data collection method is using questionnaires. The data analysis technique uses Multiple Linear Regression Analysis Test and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that Brand Awareness has a positive and significant effect on Mixue product purchasing decisions. Content Marketing has a positive and significant influence on Mixue product purchasing decisions. Product Innovation has a positive and significant effect on Mixue product purchasing decisions. This is proven by fcount ≥ ftable (121,608 ≥ 2.70) with a significance of 0.000 ≤ 0.050. The coefficient of determination (R Square) is 0.755. This shows that the influence of the Brand Awareness (X1), Content Markting (X2) and Product Innovation (X3) variables on the Purchasing Decision Variable (Y) is 0.755 or 75.5% for west ring mixue consumers while 0.245 or 24.5% is determined by other factors which were not included in this study.
Co-Authors Andry Pratama, Andry Arini , Eti Christi, Rd. Febrianto