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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Arini , Eti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Marketing Strategy Through Digital Marketing To Increase Sales Volume (Case study on the ECO laundry business at JL.Danau Panorama, Bengkulu City) Febriani, Liza; Arini , Eti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1280

Abstract

This study aims to determine marketing strategies through digital marketing in order to increase sales volume (a case study in the eco laundry business at Jl.Danau Panorama, Bengkulu City. by consumers. Prices are set in accordance with the capital issued by the Laundry Eco business. The location where the Eco Laundry business was founded is very strategic. Promotion of the Eco Laundry business in carrying out its promotional activities has utilized developing technology, namely social media. The existence of digital marketing makes it easy to get information. From this research it can be concluded that the strengths are affordable prices, satisfactory quality of laundry results.Weaknesses are higher machine production costs.Opportunities faced by Laundry Eco, which has utilized internet technology by marketing through social media.The threat faced is rising raw material prices. Digital marketing is used by Laundry Eco, namely social media Facebook, Instagram and WhatsApp.
The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City Septiani, Silvia; Arini , Eti
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1626

Abstract

This study aims to determine the influence of Brand Awareness, Content Marketing and Product Innovation on Purchase Decisions for Mixue Ice Cream Products in the West Circle of Bengkulu City for mixue consumers in the West Circle of Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is Mixue Consumers in the West Circle of Bengkulu City. The sampling method is an accidental sampling technique. The number of respondents in this study was 100 respondents. The data collection method is using questionnaires. The data analysis technique uses Multiple Linear Regression Analysis Test and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that Brand Awareness has a positive and significant effect on Mixue product purchasing decisions. Content Marketing has a positive and significant influence on Mixue product purchasing decisions. Product Innovation has a positive and significant effect on Mixue product purchasing decisions. This is proven by fcount ≥ ftable (121,608 ≥ 2.70) with a significance of 0.000 ≤ 0.050. The coefficient of determination (R Square) is 0.755. This shows that the influence of the Brand Awareness (X1), Content Markting (X2) and Product Innovation (X3) variables on the Purchasing Decision Variable (Y) is 0.755 or 75.5% for west ring mixue consumers while 0.245 or 24.5% is determined by other factors which were not included in this study.
The Effect of Marketing Mix Strategy on Interest in Returning to Tourism Objects Sekunyit Beach, South Bengkulu Regency Vurwanda, Julita Netri; Arini , Eti
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1311

Abstract

The purpose of this study was to determine the effect of product, price, location, promotion and marketing mix on the intention to return to the Sekunyit Beach tourist attraction, South Bengkulu Regency. This research is a type of quantitative research. The method used in this research is descriptive method. Data collection techniques are observation and questionnaires. Data analysis techniques used descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the effect of product, price, location and promotion on the decision to visit Sekunyit Beach Tourism, the following conclusions can be drawn: There is an influence of product (X1) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0 .05 and tcount > ttable (8.780> 1.66196) thus Ho is accepted and Ha is rejected. There is an effect of price (X2) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (7.714>1.66196). There is an influence of location (X3) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (5.320>1.66196) thus Ho is rejected and Ha is accepted. Likewise, Ho is rejected and Ha is accepted. There is an influence of promotion (X4) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0.05 and t count > t table (7.714> 1.66196). Likewise, Ho is rejected and Ha is accepted. The Fsig value is 0.000 <0.05 and Fcount > Ftable (10.611 > 2.47), so it can be written that together product, price, location and promotion influence the interest in visiting Sekunyit Beach Tourism.
Analysis of The Effect of Marketing Strategy and Digital Marketing on Purchasing Decisions at the Home Industry of Kalamansi Orange’s in The City of Bengkulu Irawan, Reza; Arini , Eti
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1312

Abstract

This studi aims to determine analysis of the effect of marketing strategy and digital marketing on purchasing decision at the home industry of kalamansi orange’s in the city of Bengkulu, either partially or simultan. There are several factors that will be discussed in this research, including marketing strategy and Digital Marketing. The object of this research is the consumer of the kalamansi orange’s, which amounts to 70 people. In this research the authors use the method of data collection by means of observation, documentation and distributing questionnaires. Data analysis techniques used in this study, using instrument test, classical assumption test, respondent response analysis, hypothesis testing and determinant coefficient.The results showed that Marketing Strategy has a positive and significant effect on Increasing sales , then the digital marketing shows a positive and significant effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu . So, from the results of the research that has been done, it can be concluded that marketing strategy and digital marketing have a partial or silmutaneous effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu.
Co-Authors Febriani, Liza Irawan, Reza Septiani, Silvia Vurwanda, Julita Netri