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All Journal ASEAN Journal on Hospitality and Tourism JURNAL ILMU BUDAYA SIGn Journal of Social Science
Lisani, Nur
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Arts Humanities Engineering Social Sciences

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STRATEGI STORYNOMICS DALAM PENGEMBANGAN DAYA TARIK WISATA BUDAYA DI KEPULAUAN SELAYAR Lisani, Nur
JURNAL ILMU BUDAYA Vol. 12 No. 1 (2024): Jurnal IlmuBudaya
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/jib.v12i1.32792

Abstract

Storynomics, a marketing strategy, has been adapted for managing tourist destinations, particularly in the Selayar Islands. This strategy emphasizes the power of storytelling to influence emotions and produce economic benefits. Despite the challenges of reviving tourism after the pandemic, strategies can be implemented to promote tourist attractions and activities through storytelling. Selayar, a marine-based destination known for its famous attractions, can also incorporate cultural heritage through storytelling strategies. This study will use a qualitative method and descriptive data analysis to explore the potential of cultural and historical tourism resources in the Selayar Islands, the potential of applying storynomics strategies, and the approach to applying storynomics strategies based on the island's character. The results are expected to serve as an example for other areas and serve as a basis for applied research to help manage tourist attractions in Indonesia. Keywords: storynomics, tourist destination, cultural tourism, marine tourism, marine cultural.
A Contextual Green Event Model for the Pinisi Festival: An Analysis of Implementation Gaps and Structural Barriers Muchlis, Nur Farah Fajriaty; Wibowo, Setiawan; Lisani, Nur
SIGn Journal of Social Science Vol 6 No 1: Juni - November 2025
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v6i1.532

Abstract

The Pinisi Festival, a UNESCO Intangible Cultural Heritage, serves as a vital tourism asset for Bulukumba Regency. However, the festival confronts a paradox: as a mass event, it possesses the potential to become the “antithesis of sustainability” due to its environmental impacts. A significant gap exists between the global discourse on green events and their factual implementation at the local level, which is constrained by specific socio-cultural conditions. This research aims to: (1) analyze the planning gaps in the green event concept for the Pinisi Festival; (2) diagnose the structural, managerial, and cultural barriers to its implementation; and (3) formulate a contextual solution model. Employing a qualitative case-study approach, primary data were collected via in-depth interviews with stakeholders and field observations, supplemented by secondary data. Thematic analysis was utilized to interpret the data across four key dimensions: transport management, waste management, eco-procurement, and green marketing. The findings indicate that green event implementation remains at a symbolic and partial initiation stage. This failure to apply green principles was concluded to be not merely technical; rather, it is rooted in three systemic barriers: structural (infrastructure limitations and high costs), managerial (the absence of technical regulations and binding standard operating procedures), and cultural (low compliance with pro-environmental behaviors). As its primary contribution, this research formulates a contextual transition framework. This model rests on three pillars: (1) revitalizing Local Government policy governance; (2) program innovation based on a synergy of culture and technology; and (3) capacity building for the local community and MSMEs.
Spatial Qualitative Analysis of the Marine Heritage Tourism in Bontoharu-Bontosikuyu District, The Selayar Regency Latif, Aqilah N. Khaerani; Lisani, Nur; Mutaqim, Zaenul; Matulluayli, Nugi
ASEAN Journal on Hospitality and Tourism Vol. 22 No. 1 (2024):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2024.22.1.07

Abstract

Marine cultural tourism, a developing tourism mode, has grown in popularity among tourists in recent years, indicating broad market prospects (Zheng et al., 2017). Selayar Islands Regency is an international commerce route believed to have existed since 1820. According to preliminary data, a shipwreck with ceramics and money coins was discovered in the Bontosikuyu District and its surrounds in China. It is believed that these coins circulated throughout the archipelago between the 11th and 14th centuries. However, the vast potential has not been realized. In addition, there is a risk of local populations exploiting maritime cultural heritage objects for economic gain. This study is to investigate the potential of marine heritage as a new tourism destination in the Selayar Islands Regency. This research methodology is spatial qualitative, with spatial analysis using the ArcGIS application followed by qualitative identification of tourism potential using the 3A approach (attractions, amenities, accessibility). The study identified numerous prospective places based on interviews with stakeholders and study literature for marine heritage tourism that could serve as a tourist route. The proposed route has yet to be tested. Its potential is based solely on observation results; literature reviews; and conversations with stakeholders. This research aims to identify prospective maritime heritage routes in the Selayar Islands Regency. The study's findings indicate that the potential for marine heritage tourism packages in Selayar Regency is enormous but due to a lack of attention, it requires significant improvement and development in terms of attractions, accessibility, and amenities.
Co-Authors Latif, Aqilah N. Khaerani Matulluayli, Nugi Muchlis, Nur Farah Fajriaty Mutaqim, Zaenul Wibowo, Setiawan