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All Journal JURNAL OBOR PENMAS Jurnal Investasi Jurnal Obor Penmas: Pendidikan Luar Sekolah Rengganis Jurnal Pengabdian Masyarakat
Kusuma, Menur
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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STRATEGI PEMASARAN DIGITAL DALAM PENGEMBANGAN USAHA UMKM AYAM PETELUR DI BOJONEGORO Kusuma, Menur; Fahamsyah, Mohammad Hatta
Jurnal Investasi Vol. 9 No. 4 (2023): Jurnal Investasi Vol. 9 No 4
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v9i4.299

Abstract

Penelitian ini bertujuan untuk memahami upaya UMKM ayam petelur di Kabupaten Bojonegoro dalam menerapkan pemasaran digital. Metodologi penelitian yang digunakan adalah kualitatif dengan strategi studi kasus, yang melibatkan analisis mendalam terhadap kasus-kasus yang relevan. Penelitian ini mencakup beberapa dimensi, antara lain faktor-faktor yang menghambat keputusan penggunaan platform digital oleh UMKM ayam petelur, aktivitas pemasaran digital yang telah dilakukan, kinerja bisnis yang dicapai, kendala yang dihadapi dalam pemasaran digital, dan rekomendasi yang dapat diberikan kepada pemangku kepentingan untuk optimalisasi pemasaran digital. Melalui pendekatan kualitatif, penelitian ini dapat memberikan pemahaman yang mendalam tentang tantangan dan potensi dalam menerapkan pemasaran digital bagi UMKM ayam petelur di Kabupaten Bojonegoro. Hasil penelitian ini diharapkan dapat memberikan kontribusi pada pengembangan strategi dan kebijakan yang lebih efektif dalam mendukung perkembangan usaha mikro dan kecil di sektor tersebut. Data melalui wawancara mendalam dan FGD terhadap 2 pemilik UMKM Ayam Petelur dan LSM Kabupaten Bojonegoro. Hasil penelitian menunjukkan bahwa informan mengadopsi platform digital, namun indikator keterampilan karyawan menghambat pengambilan keputusan. Penerapan pemasaran digital dan kinerja bisnis bisa lebih optimal. Oleh karena itu, hambatan utama dalam kegiatan pemasaran digital adalah terbatasnya kapasitas, kapabilitas, dan jumlah SDM dalam organisasi yang dapat memasarkan secara digital. Oleh karena itu, rekomendasi yang diajukan adalah peningkatan literasi digital dan kolaborasi pemangku kepentingan melalui pelatihan, pendampingan, dan bantuan tenaga kerja.
PERAN FINTECH SYARIAH DALAM MENDUKUNG INKLUSI KEUANGAN BAGI PEKERJA MIGRAN INDONESIA DI MALAYSIA: THE ROLE OF ISLAMIC FINTECH IN SUPPORTING FINANCIAL INCLUSION FOR INDONESIAN MIGRANT WORKERS IN MALAYSIA kusuma, menur
Jurnal Obor Penmas: Pendidikan Luar Sekolah Vol. 7 No. 2 (2024): Jurnal Obor Penmas: Pendidikan Luar Sekolah
Publisher : Program Studi Pendidikan Luar Sekolah

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Abstract

This study investigates the role of Islamic Fintech in promoting financial inclusion for Indonesian Migrant Workers (IMWs) in Malaysia through a qualitative approach. The primary aim of this research is to understand how Islamic Fintech can broaden access to Sharia-compliant financial services for IMWs, who are frequently marginalized by conventional banking systems. In-depth interviews with IMWs and industry experts reveal that Islamic Fintech holds significant potential to enhance their economic well-being by providing financial solutions that adhere to Sharia principles. The findings highlight that Islamic Fintech can bridge gaps left by traditional financial services, offering tools and resources that align with Islamic values and practices. By improving access to these services, Islamic Fintech not only fosters greater financial inclusion but also contributes to the economic stability and empowerment of IMWs in Malaysia. This expanded access is crucial for integrating IMWs into the financial system and supporting their overall economic growth and stability.
PERAN FINTECH SYARIAH DALAM MENDUKUNG INKLUSI KEUANGAN BAGI PEKERJA MIGRAN INDONESIA DI MALAYSIA: THE ROLE OF ISLAMIC FINTECH IN SUPPORTING FINANCIAL INCLUSION FOR INDONESIAN MIGRANT WORKERS IN MALAYSIA kusuma, menur
Jurnal Obor Penmas: Pendidikan Luar Sekolah Vol. 7 No. 2 (2024): Jurnal Obor Penmas: Pendidikan Luar Sekolah
Publisher : Program Studi Pendidikan Luar Sekolah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the role of Islamic Fintech in promoting financial inclusion for Indonesian Migrant Workers (IMWs) in Malaysia through a qualitative approach. The primary aim of this research is to understand how Islamic Fintech can broaden access to Sharia-compliant financial services for IMWs, who are frequently marginalized by conventional banking systems. In-depth interviews with IMWs and industry experts reveal that Islamic Fintech holds significant potential to enhance their economic well-being by providing financial solutions that adhere to Sharia principles. The findings highlight that Islamic Fintech can bridge gaps left by traditional financial services, offering tools and resources that align with Islamic values and practices. By improving access to these services, Islamic Fintech not only fosters greater financial inclusion but also contributes to the economic stability and empowerment of IMWs in Malaysia. This expanded access is crucial for integrating IMWs into the financial system and supporting their overall economic growth and stability.
Menghidupkan Kembali Indentitas Melayu: Program Pelatihan Bahasa dan Eco-Print bagi Siswa di Pattani Thailand Kusuma, Menur; Rahayu, Sri
Rengganis Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Mei 2025
Publisher : Pendidikan Matematika, FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/rengganis.v5i1.533

Abstract

The border region between Thailand and Malaysia has long been a conflict-prone area, particularly in Southern Thailand, where demands for independence have arisen due to restrictions on the use of the Malay language and Islamic practices. This study examines the impact of an international community service program conducted through a collaboration between Universiti Muhammadiyah Malaysia (UMAM), Universiti Sains Malaysia (USM), and universities from Indonesia. The program aims to empower the community both culturally and economically by reintroducing the Malay language and providing eco-print training as a sustainable entrepreneurial skill. This research employs a qualitative approach using the Participatory Action Research (PAR) method, involving interviews, direct observations, and Focus Group Discussions (FGD) with students at Pattani Learning School, Pattani. Data were collected to evaluate students' perceptions of Malay language preservation and eco-print training as an entrepreneurial skill. The findings indicate that the eco-print training equips students with new skills that have the potential to support their economic independence. Moreover, the reintroduction of the Malay language was positively received by participants, reinforcing their cultural identity. Students demonstrated a high level of enthusiasm for both aspects of the program, highlighting the importance of culture-based education in enhancing their understanding and appreciation of local heritage. This program demonstrates that cultural and economic empowerment can play a crucial role in language preservation and community well-being. The integration of eco-print training with Malay language revitalization can serve as a sustainable community service model in conflict areas, fostering peace and sustainable development in Southern Thailand.
Co-Authors Fahamsyah, Mohammad Hatta SRI RAHAYU