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All Journal Jurnal Investasi Golden Ratio of Mapping Idea and Literature Format
Rahmadina, Dean Seshar
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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ANALISIS SWOT SEBAGAI LANDASAN STRATEGIS PENINGKATAN DAYA SAING PADA BLUE BIRD GROUP Rahmadina, Dean Seshar; Azzatillah, Azzatillah; Triandri, Urip; Riansyah, Ananda Adi
Jurnal Investasi Vol. 10 No. 2 (2024): Jurnal Investasi Vol. 10 No 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v10i2.307

Abstract

The goal of this study is to find both internal and external factors that affectcompetitiveness of Blue Bird Group, one of Indonesia's leading transportation companies, using SWOT analysis. Through a qualitative approach, this research collected data via interviews, observations, and documentary studies. The SWOT analysis results indicate that Blue Bird's main strengths are its strong brand image and extensive network, while its primary weakness is dependence on the domestic market. Opportunities that can be leveraged include expansion into online transportation services, and the threats faced are intense competition from ride-sharing companies. Based on these findings, this study recommends several strategies to enhance the competitiveness of Blue Bird Group, including service diversification and the development of digital innovations. This research provides strategic insights for Blue Bird in maintaining and enhancing its position in the dynamic transportation industry.
Enhancing Intention to Reuse Based on Perceived Usefulness Mediated by Trust: A Model for Indonesian LinkAja Users Savira, Dhelvianti Azni; Azzatillah, A.; Rahmadina, Dean Seshar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1483

Abstract

This research aims to examine how perceived usefulness contributes to the intention to reuse the LinkAja e-wallet, mediated by trust. This research employs a quantitative methodology, targeting members of the Telegram group LinkAja_e-money, and gathered data from 214 respondents through questionnaires. Structural Equation Modeling (SEM) was used to analyze both direct and indirect relationships between variables. Research: The study finds that perceived usefulness significantly impacts both trust and the intention to reuse the LinkAja e-wallet. Moreover, trust exerts a significant effect on intention to reuse and partially mediates the relationship between perceived usefulness and intention to reuse. This study confirms the integral relationships between perceived usefulness, trust, and intention to reuse within the context of LinkAja, offering valuable insights for improving user retention strategies on digital payment platforms.
Enhancing Intention to Reuse Based on Perceived Usefulness Mediated by Trust: A Model for Indonesian Linkaja Users Savira, Dhelvianti Azni; Azzatillah, A.; Rahmadina, Dean Seshar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1831

Abstract

The aim of this research is to examine how perceived usefulness contributes to the intention to reuse the LinkAja e-wallet, mediated by trust. This research employs a quantitative methodology, targeting members of the Telegram group LinkAja_e-money, and gathered data from 214 respondents through questionnaires. Structural Equation Modeling (SEM) was used to analyze both direct and indirect relationships between variables. Research The study finds that perceived usefulness significantly impacts both trust and the intention to reuse the LinkAja e-wallet. Moreover, trust exerts a significant effect on intention to reuse and partially mediates the relationship between perceived usefulness and intention to reuse. This study confirms the integral relationships between perceived usefulness, trust, and intention to reuse within the context of LinkAja, offering valuable insights for improving user retention strategies on digital payment platforms.
Co-Authors Azzatillah Riansyah, Ananda Adi Savira, Dhelvianti Azni Siswahyudianto Triandri, Urip