Article Per Year (5 Year)
p-Index From 2020 - 2025
1.36
P-Index
This Author published in this journals
All Journal Owner : Riset dan Jurnal Akuntansi Jurnal Aplikasi Akuntansi Jurnal Ilmu Manajemen Advantage
Primasatya, Rieswandha Dio
Unknown Affiliation
Economics, Econometrics & Finance

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Utilizing Social Media Marketing to Influence Customer Purchase Intention and Trust in Influencers Who Also Act as Skincare Product Owners Santoso, Ridho Bagus; Nurmitananda, Muhammad Naufal Hamdani; Premananto, Gancar Candra; Primasatya, Rieswandha Dio
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1463

Abstract

The skincare business presents a lucrative opportunity for revenue generation at both macro and micro levels. Influencers, with their large followings and social influence, have effectively leveraged this opportunity to establish skincare brands. This research aims to complement existing studies by examining how social media marketing conducted by influencers can impact consumer purchasing interest. The second objective is to propose effective marketing strategies via social media to enhance customer trust. Utilizing qualitative methods, the study applies netnographic data collection and literature reviews. The findings indicate that not all influencers with skincare businesses succeed in the competitive landscape of social media marketing. Influencers must develop strategic marketing plans, particularly focusing on the number of followers and engagement rates to build customer trust. Influencers with a unique appeal, such as celebrities, can be effective in boosting consumer interest in skincare products. This research emphasizes the importance of influencer selection and social media strategy in sustaining a skincare business.
Analisis Profitabilitas Perbankan Syariah Terdaftar Pada Bursa Efek Indonesia Pada Periode 2020-2021 Nurmitananda, Muhammad Naufal Hamdani; Santoso, Ridho Bagus; Primasatya, Rieswandha Dio
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 1 (2024): Artikel Riset Januari 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i1.1785

Abstract

Management company performance can be assessed by analyzing the financial statements of a company. To be able to find out the company's financial condition, various analyses can be carried out, one of which is ratio analysis. The purpose of this study was to determine the financial performance of Islamic banking companies listed on the Indonesia Stock Exchange in terms of financial ratio analysis. The analytical method used is descriptive quantitative analysis with the measurement of profitability ratios. The research data is secondary data in the form of annual reports for each bank obtained from the official website of the Indonesia Stock Exchange or the official website of each Islamic bank. The results of the study show that several ratios used to measure the profitability aspects of Islamic banking, namely the ROA, ROE, NIM, and BOPO ratios, decreased significantly in 2021 when compared to 2020
Pengaruh Rasio Keuangan Terhadap Harga Saham Perusahaan Sektor Teknologi Di Bei Dayanti, Komang Ayu Trisna; Primasatya, Rieswandha Dio; Hendri Arya Fernando
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 1 (2024): Artikel Riset Januari 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i1.1788

Abstract

One of the objectives of financial management is to maximize the value of the company. For companies that are already listed on the stock exchange, this objective can be achieved by maximizing the value of the relevant market price. The purpose of conducting existing research is to test empirically the effect of the Debt to Equity Ratio (DER), Current Ratio (CR), Return on Equity (ROE), Net Profit Margin (NPM), and Total Asset Turnover (TATO) on stock prices of technology sector companies listed on the list on the Indonesia Stock Exchange. The research data includes financial data for the 2018-2021 period. The estimation method used is panel data regression. The results of the study provide empirical evidence that Total Asset Turnover (TATO) has a significant effect on the stock prices of technology sector companies listed on the IDX for the 2018-2021 period. Other variables, namely CR, DER, ROE, and NPM have no effect on stock prices.
PENGARUH FINANCIAL DISTRESS DAN LEVERAGE TERHADAP KEPUTUSAN INVESTASI PADA PERUSAHAAN MANUFAKTUR DI BEI Runkat, Chris Adriel; Primasatya, Rieswandha Dio
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 2 (2024): Artikel Research April 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i2.1957

Abstract

Penelitian ini dilakukan untuk mengetahui apakah financial distress dan leverage berpengaruh terhadap keputusan investasi dengan menggunakan firm size sebagai variabel kontrol. Dalam penelitian ini, variabel financial distress diukur dengan interest coverage ratio, leverage diukur dengan debt to asset ratio, variabel keputusan investasi diukur dengan net capital expenditure dibagi dengan total aset, dan variabel kontrol firm size diukur dengan logaritma natural dari total aset perusahaan. Penelitian ini menggunakan 40 sampel perusahaan manufaktur yang terdaftar di BEI pada periode 2015-2022. Teknik analisis yang digunakan adalah analisis regresi dengan program SPSS. Hasil penelitian adalah financial distress dan leverage berpengaruh negatif terhadap keputusan investasi
Pengaruh Rasio Keuangan Terhadap Harga Saham Primasatya, Rieswandha Dio; Arliana, Agatha
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 2 (2024): Artikel Research April 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i2.2067

Abstract

This research aims to examine the impact of financial ratios such as Fixed Asset Turn Over, Return On Asset, Current Ratio, Total Asset Turnover, and Debt To Equity Ratio on stock prices of manufacturing companies in the consumer goods sector in Indonesia. The sample was selected from companies listed on the IDX for five consecutive years during the period 2015-2020, with consistent annual financial reports, and listed in the LQ45 during the 2020 period. The research findings indicate that Fixed Asset Turn Over has a significant negative relationship with stock prices, Return On Asset has a significant positive relationship with stock prices, Current Ratio shows a negative but not significant relationship with stock prices, Total Asset Turnover has a positive but not significant relationship with stock prices, and Debt To Equity Ratio has a negative and not significant relationship with stock prices. Subsequent research may consider other factors that influence stock prices and assess their impact on the variables under investigation
Keberagaman Gender Dewan Direksi Terhadap Kinerja Organisasi Prestiani, Tri Sangga; Mujtaba, Muhammad Irsyad Elfin; Primasatya, Rieswandha Dio; Lorensa, Like
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 4 (2024): Artikel Research Oktober 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i4.2257

Abstract

This research aims to identify patterns in studies related to gender diversity in the composition of boards of directors and its impact on company performance for the last 10 years. The research approach used is library research, utilizing data from the Scopus database with a total of 839 articles. Data analysis was conducted using VOSviewer software version 1.6.20. The data processing results indicate that research on gender diversity and company performance often uses keywords such as industrial performance, performance, corporate governance, firm performance, diversity, and gender diversity. Frequently cited documents discuss gender diversity in boards, corporate policies, corporate risks, climate change risks, CSR, ESGD, environmental performance, innovation, workplace diversity, demographics, inclusive leadership, big data usage, empowering leadership, employee performance, work engagement, creativity, decision making unit heterogeneity, gender awareness in academia, and emotional intelligence. Documents frequently cited together in the article reference lists include those related to women in board seats and their influence on corporate governance, Agency Theory, CSR, corporate reputation, Upper Echelons Theory, and external constraints on companies. This research has implications, especially for the academic community, in understanding future research agendas. Additionally, the findings can be considered in decision making processes related to board diversity based on previous research studies. This bibliometric study provides an overview of future research opportunities related to board diversity and organizational performance.
Faktor yang Berdampak kepada Harga Saham saat Pemulihan Ekonomi Nasional Covid-19 Labbaik, Muhamad; Mujtaba, Muhammad Irsyad Elfin; Primasatya, Rieswandha Dio; Lorensa, Like
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 4 (2024): Artikel Research Oktober 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i4.2293

Abstract

This study examines the relationship between ROA, ROE, EPS, CR, and NPM variables on stock prices after the Covid-19 pandemic. The research applies a quantitative method using secondary data. The data comes from Indonesian companies listed on the IDX for the period 2021-2022. The tests conducted include descriptive analysis and regression analysis. The financial data was sourced from the Osiris database provider. The results of this study show that the ROA variable has a significant impact on stock prices. The ROE variable does not have a significant impact, nor do the NPM, CR, and EPS variables. These findings can be useful for investors in gaining insights into the equity market in Indonesia. The limitation of this study is that it only uses five variables and focuses solely on the company's fundamental aspects. Other variables, such as non-accounting factors like the psychological aspect of Indonesian investors, could also be considered.
Self-leadership Dalam Menyikapi Perkembangan Teknologi Chatbots AI di Dunia Pendidikan Akuntansi: Tinjauan Perspektif Adaptive Leadership Primasatya, Rieswandha Dio; Labbaik, Muhamad; Mujtaba, Muhammad Irsyad Elfin; Wahono, Refina Dwike
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 2 (2024): Artikel Research April 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i2.2313

Abstract

Perkembangan teknologi, terutama pemanfaatan Kecerdasan Buatan (AI) dalam pendidikan akuntansi, telah memicu perdebatan mengenai implikasinya. Artikel ini membahas peran kepemimpinan diri dan kepemimpinan adaptif bagi mahasiswa akuntansi dalam menghadapi penggunaan teknologi, khususnya AI, dalam pembelajaran. Melalui metodologi tinjauan literatur kualitatif, artikel ini menguraikan bagaimana kepemimpinan diri dan kepemimpinan adaptif dapat membantu mahasiswa dalam memanfaatkan AI secara adaptif, bukan hanya sebagai alat tetapi juga sebagai sarana pendukung. Hasilnya menunjukkan bahwa mahasiswa yang mengembangkan kepemimpinan diri dapat lebih efektif mengelola diri mereka dalam memanfaatkan AI, sedangkan kepemimpinan adaptif membantu mereka beradaptasi dengan perubahan yang cepat dan kompleks. Meskipun AI memberikan bimbingan, hasil ujian menunjukkan bahwa mahasiswa yang siap dengan baik masih menunjukkan kinerja yang lebih unggul. Penelitian ini menyoroti pentingnya menggunakan teknologi secara bijaksana untuk menjaga kualitas dan menghindari ketergantungan yang berlebihan.
PENGARUH TARIF PPN TERHADAP INTENSI DAN DAYA BELI PEMBELI PEREMPUAN DI ONLINE INDONESIA Primasatya, Rieswandha Dio; Soegiarto, Yacobus; Rahayu, Okky Putri
Jurnal Aplikasi Akuntansi Vol 9 No 1 (2024): Jurnal Aplikasi Akuntansi, Oktober 2024
Publisher : Program Studi Diploma III Akuntansi Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jaa.v9i1.446

Abstract

Perkembangan teknologi informasi hingga efek pasca pandemi, mendorong perkembangan Online. Seiring menggeliatnya bisnis online, pemerintah pun mengeluarkan kebijakan pajak dan aturan hukum untuk Online. Salah satunya kebijakan mengenai PPN. Tak hanya itu, per 1 April 2022, pemerintah resmi menaikkan PPN yang sebelumnya 10% menjadi 11%. Kebijakan PPN ini secara langsung menambah nilai barang karena PPN ditanggung oleh pembeli. Penelitian ini mengkaji dampak dari tarif PPN kepada Kapasitas Beli masyarakat, khususnya pembeli perempuan di Online. Selain itu, penelitian juga mencari hubungan tarif PPN kepada intensi belanja pembeli perempuan di Online. Menemukan bahwa peningkatan PPN berdampak signifikan kepada Kapasitas Beli masyarakat. Namun harus secara simultan dikaitkan dengan taraf pendapatan. Sementara itu, dampak PPN secara khusus kepada Kapasitas Beli pembeli perempuan tidak bisa secara spesifik ditentukan. Hal ini dikarenakan Kapasitas Beli lebih tinggi kaitannya dengan taraf pendapatan dibandingkan faktor gender. Lalu kepada intensi belanja, menemukan pembeli perempuan lebih tinggi dibandingkan pembeli laki-laki. Diketahui bahwa intensi belanja pembeli di Online lebih dipengaruhi alasan personal, hal-hal yang bersifat psikologis hingga pengalaman pada belanja. Hubungan intensi belanja dengan pertimbangan harga menemukan tidak signifikan. Sehingga dampak PPN yang melekat pada komponen  nilai, tidak berdampak sigifikan kepada intensi beli pembeli perempuan.
Co-Authors Arliana, Agatha Dayanti, Komang Ayu Trisna Gancar Candra Premananto Hendri Arya Fernando Labbaik, Muhamad Lorensa, Like Mujtaba, Muhammad Irsyad Elfin Nurmitananda, Muhammad Naufal Hamdani Prestiani, Tri Sangga Rahayu, Okky Putri Runkat, Chris Adriel Santoso, Ridho Bagus Soegiarto, Yacobus Wahono, Refina Dwike