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All Journal Owner : Riset dan Jurnal Akuntansi Jurnal Ilmu Manajemen Advantage
Santoso, Ridho Bagus
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Economics, Econometrics & Finance

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Utilizing Social Media Marketing to Influence Customer Purchase Intention and Trust in Influencers Who Also Act as Skincare Product Owners Santoso, Ridho Bagus; Nurmitananda, Muhammad Naufal Hamdani; Premananto, Gancar Candra; Primasatya, Rieswandha Dio
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1463

Abstract

The skincare business presents a lucrative opportunity for revenue generation at both macro and micro levels. Influencers, with their large followings and social influence, have effectively leveraged this opportunity to establish skincare brands. This research aims to complement existing studies by examining how social media marketing conducted by influencers can impact consumer purchasing interest. The second objective is to propose effective marketing strategies via social media to enhance customer trust. Utilizing qualitative methods, the study applies netnographic data collection and literature reviews. The findings indicate that not all influencers with skincare businesses succeed in the competitive landscape of social media marketing. Influencers must develop strategic marketing plans, particularly focusing on the number of followers and engagement rates to build customer trust. Influencers with a unique appeal, such as celebrities, can be effective in boosting consumer interest in skincare products. This research emphasizes the importance of influencer selection and social media strategy in sustaining a skincare business.
Analisis Profitabilitas Perbankan Syariah Terdaftar Pada Bursa Efek Indonesia Pada Periode 2020-2021 Nurmitananda, Muhammad Naufal Hamdani; Santoso, Ridho Bagus; Primasatya, Rieswandha Dio
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 1 (2024): Artikel Riset Januari 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i1.1785

Abstract

Management company performance can be assessed by analyzing the financial statements of a company. To be able to find out the company's financial condition, various analyses can be carried out, one of which is ratio analysis. The purpose of this study was to determine the financial performance of Islamic banking companies listed on the Indonesia Stock Exchange in terms of financial ratio analysis. The analytical method used is descriptive quantitative analysis with the measurement of profitability ratios. The research data is secondary data in the form of annual reports for each bank obtained from the official website of the Indonesia Stock Exchange or the official website of each Islamic bank. The results of the study show that several ratios used to measure the profitability aspects of Islamic banking, namely the ROA, ROE, NIM, and BOPO ratios, decreased significantly in 2021 when compared to 2020
Co-Authors Gancar Candra Premananto Nurmitananda, Muhammad Naufal Hamdani Primasatya, Rieswandha Dio