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All Journal JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK)
Karin Amanda
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education

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Membangun Generasi Muda Yang Mandiri Dan Berdaya Saing Melalui Edukasi Kewirausahaan Karin Amanda; Krisnaldy; Syifa Fauziah; Nisa Fitri; Roni
Jurnal Abdimas Tri Dharma Manajemen Vol. 5 No. 3 (2024): ABDIMAS Agustus 2024
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/ABMAS.v5i3.p61-65.y2024

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk membangun generasi muda yang mandiri dan berdaya saing melalui edukasi kewirausahaan di Yayasan Pondok Pesantren Nurul Ihsan. Kegiatan ini dilakukan dengan metode deskriptif kualitatif yang meliputi sosialisasi, observasi, dan dokumentasi. Hasil menunjukkan bahwa peningkatan pemahaman dan kesadaran dari peserta didik di Yayasan Pondok Pesantren Nurul Ihsan sudah cukup memuaskan. Hal ini terlihat dari sesi tanya jawab yang dilakukan dan perencanaan yang dimiliki oleh peserta didik untuk berwirausaha.
Pengaruh Kepuasan Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan Housekeeping pada PT. Telkom Property Medan Karin Amanda; Sari, Tika Nirmala
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 6 No 1 (2026): Edisi Januari 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v6i1.2281

Abstract

This study aims to analyze the influence of store atmosphere, location, and promotion on consumer purchase decisions at Eiger Adventure Store Medan Marelan. The research objectives are: (1) to identify and analyze the partial influence of store atmosphere on consumer purchase decisions; (2) to identify and analyze the partial influence of location on consumer purchase decisions; (3) to identify and analyze the partial influence of promotion on consumer purchase decisions; and (4) to identify and analyze the simultaneous influence of store atmosphere, location, and promotion on consumer purchase decisions. This research applies a quantitative approach with a causal associative design. The sample consists of 120 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using multiple linear regression with partial (t) and simultaneous (F) tests. The results show that, partially, store atmosphere does not have a significant effect on purchase decisions, location has a positive and significant effect, while promotion does not have a significant effect. However, simultaneously, all three variables significantly influence consumer purchase decisions. These findings emphasize that store location plays a crucial role in influencing purchase decisions, while improvements in store atmosphere and promotion strategies are necessary to enhance consumer attraction and loyalty.
Co-Authors Krisnaldy Nisa Fitri RONI Sari, Tika Nirmala Syifa Fauziah