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All Journal Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Jurnal Ekonomika Manajemen Dan Bisnis
Jajang Roni Aunul Kholik
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Economics, Econometrics & Finance Education

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Literatur Review MSDM : Pengaruh Kepemimpinan, Kompensasi, dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Jajang Roni Aunul Kholik; Shavira Sri Rahayu; Adelina Suryati; Zaharuddin
Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Vol. 3 No. 1 (2024): JABEI
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jabei.v3i1.214

Abstract

Job satisfaction is a very important aspect to pay attention to in the world of work. Job satisfaction is one of the key factors in work productivity, retention and employee welfare in the work environment. In order to understand and improve job satisfaction, it is important to identify the factors that influence job satisfaction. This research was conducted to determine the influence of leadership, compensation and work environment on employee job satisfaction. This research method was carried out using a descriptive analysis approach using qualitative methods and literature study by examining theories in books and online journals. The research results show that the leadership, compensation and work environment variables as a whole have a good role and have a positive effect on employee job satisfaction. Good leadership, empathy, communicative and participative, providing bonuses/incentives for achieving company targets, providing conducive facilities and work spaces and a safe and comfortable atmosphere should be implemented by companies to increase employee job satisfaction.
Literatur Review : Penerapan Strategi Pemasaran Digital dan Kolaborasi Influencer dalam Meningkatkan Kesadaran Merek Jajang Roni Aunul Kholik; Irawan R.D. Budianto
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i2.1404

Abstract

In the face of an increasingly changing and rapidly developing environment, companies and brands must adapt quickly to remain relevant and well known in the eyes of consumers. Two key elements that are emerging and increasingly popular in order to increase brand awareness are effective digital marketing and company collaboration with influencers. In order to understand and increase brand awareness, it is important to identify the factors that influence brand awareness. This research was conducted to determine and analyze the application of digital marketing strategies and collaboration with influencers in increasing brand awareness. This research method was carried out using a descriptive analysis approach using qualitative methods and literature study by examining theories in books and online journals. The research results show that digital marketing strategies to increase brand awareness can be carried out through the use of social media, search engine optimization (SEO), paid advertising, email marketing and relevant online content. Meanwhile, influencer collaboration in increasing brand awareness can be done through steps, namely understanding the Influencer's target audience and influence on their followers, selecting relevant Influencers, as well as creative and authentic content.
Co-Authors Adelina Suryati Irawan R.D. Budianto Shavira Sri Rahayu Zaharuddin