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All Journal Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Purnama Yasa, I Komang Widya
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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OPTIMALISASI KEMAHIRAN PEMBAWA ACARA YANG TERAMPIL MELALUI PRAKTIK PUBLIC SPEAKING Purnama Yasa, I Komang Widya
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 1 (2024): Samvada Mei 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i1.1889

Abstract

This research aims to optimize the ability of students to be ready to face the demands of communication in the contemporary era. The research location is on the campus of the Institut Agama Hindu Negeri Gde Pudja Mataram. This research is designed in qualitative descriptive, using Constructivism theory and Public Communication theory. The results showed that the learning dynamics describe a dynamic, learner-centered process, and focus on deep understanding so that students become active, critical, and independent, while understanding that learning is not only about accumulating facts, but also about meaningful knowledge construction. Communication ethics plays an important role in building individuals as presenters based on moral norms and principles that govern how to speak, listen, and interact with others. Through the practice of public speaking as an optimization of proficiency in communication helps students become presenters by developing speaking skills, overcoming stage anxiety, understanding the audience, and stimulating creativity in communication. Good self-expression makes the host more skillful and effective so as to create a connection with the audience, make communication more interesting, and express commitment to the message conveyed.
STRATEGI KOMUNIKASI PEMASARAN KOPI DENGAN PEMANFAATAN MEDIA SOSIAL Prabawa, Bagus Ade Tegar; Adisastra, I Nyoman Surpa; Purnama Yasa, I Komang Widya
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.980

Abstract

In Colol villages, located in East Manggarai Regency, coffee cultivation has become a key source of income for locals to meet their daily requirements. Farmers sell their coffee produce to collectors or other marketing institutions, which necessitates expenses on their part. They receive income from the sale of their coffee. The quantity of coffee produced, be it high or low, has an impact on the farmers' earnings. Therefore, the utilization of social media, like sisal media, is expected to boost the coffee marketing income of farmers. The aim of this research is to ascertain the complete coffee marketing process and the effectiveness of social media in coffee marketing. There are two coffee marketing channels: through coffee farmers, large traders, and exporters, or through social media. After analyzing marketing expenses, selling and buying prices, and the profits of each marketing institution involved.
Co-Authors Adisastra, I Nyoman Surpa Prabawa, Bagus Ade Tegar