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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Pendidikan Edutama Jurnal Pendidikan Tata Niaga (JPTN)
Sukamto, Dinda Dwi Lukita
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH DIGITAL MARKETING DAN HARGA TERHADAP MINAT BELI SENTRA WISATA KULINER WIYUNG Sukamto, Dinda Dwi Lukita; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p199-206

Abstract

Digital marketing is a marketing activity that is currently being developed and has the potential to getcustomers online through internet media. While the price is the amount of money issued in exchange to get aproduct or service that is in accordance with what we want. From the results of previous research it is known thatdigital marketing and price have a positive effect on buying interest. So the purpose of this study is to determinethe effect of digital marketing and price on buying interest in the Wiyung Culinary Tour Senta. This research isa quantitative study using a simple random sampling technique, namely by analyzing the effect of digitalmarketing (X1) and price (X2) on buying interest (Y) at the Wiyung culinary tourism center, with a total of 100subjects. Data collection techniques in this study used observation, interviews, and questionnaires. From theresults of data processing in the research, The results of the t test stated that digital marketing had an influenceon buying interest in the Wiyung culinary tourism center, prices had an effect on buying interest on the Wiyungculinary tourism center.
Efectiveness of Block System Learning on Grade X Student of Business Management and Office Services Expertise Program Sukamto, Dinda Dwi Lukita; Wulandari, Siti Sri; Sudarwanto, Tri; Soesatyo, Yoyok; Susanto, Bambang Adi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 3 (2025): May 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i3.3131

Abstract

Purpose: One of the important elements in the implementation of education is an effort to improve the quality of learning. Until now, the implementation of learning in vocational schools still follows a non-block system. This condition results in the practice carried out by students not achieving optimal completion, so that the required standard competencies are not met. One solution is to implement a block learning system including the effectiveness of time, tools, and location. This type of research is quantitative with a population of class X students of the office management and business service expertise program at SMKS YPM 3 Taman. The results of the study found that regarding learning using the block system, many students stated that this system was not boring. In our study on the implementation of the block system, they argued that the block system helps students focus more on learning because it uses a longer time. Methodology/Approach: This study adopts a quantitative approach Findings: In our study on the implementation of the block system, many students stated that this system is not boring. They argued that the block system helps students focus more on learning because it uses a longer time. Research limitations/implications: The limitation of this study is that the population focus was only taken from 1 school. Practical implications: For further research, it is hoped that several populations from various new schools that are implementing the block system can be used. Originality/value: Original Paper type: Research paper
Development of Interactive Teaching Modules in Digital Marketing Learning to Improve Vocational High School Students' Learning Outcomes Sukamto, Dinda Dwi Lukita; Tri Sudarwanto; Yoyok Soesatyo
Jurnal Pendidikan Edutama Vol 12 No 2 (2025): July 2025
Publisher : IKIP PGRI Bojonegoro

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Abstract

use of less interactive text teaching modules makes students less enthusiastic and have difficulty in understanding the concept of digital marketing in depth so that it can affect the learning outcomes of these students. This study aims to develop an interactive module in digital marketing learning to improve the learning outcomes of vocational high school students. The research method is Research and Development (R&D) with the ADDIE method type which includes the stages of analysis research (analyze), design stage (design), development stage (development), implementation stage (implementation), and evaluation (evaluation). The interactive module developed contains digital marketing learning materials, interactive evaluations, and multimedia content accessed via Android devices. The results of validation by material experts, language experts, and media experts showed that the interactive module developed was declared very feasible to use. Product trials were conducted on 40 vocational high school students who were divided into two groups, namely the experimental group and the control group. The results of the study showed that the use of interactive modules significantly improved student learning outcomes. The research results show that the use of interactive modules significantly improves student learning outcomes. Furthermore, student responses to the interactive modules were very positive, both in terms of ease of use, appeal, and efficiency. Therefore, these interactive modules are effective in digital marketing learning to improve student learning outcomes.
Co-Authors Septyan budy Cahya Siti Sri Wulandari Susanto, Bambang Adi Tri Sudarwanto Tri Sudarwanto Yoyok Soesatyo