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All Journal Jurnal Pendidikan Tata Niaga (JPTN)
Natania, Abigael Tesalonika
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Economics, Econometrics & Finance Education Social Sciences

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PEMANFAATAN PLATFORM DIGITAL SEBAGAI SARANA PEMASARAN BAGI UMKM Natania, Abigael Tesalonika; Dwijayanti, Renny
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n3.p343-351

Abstract

Advances in technology and information have brought significant changes to aspects of human life, one of which is in the field of marketing. This study aims to find out how to use digital platforms as a marketing tool for MSMEs in Kampung Kue. The type of research used is descriptive qualitative. The results of the study stated that the use of digital platforms as a marketing tool for MSMEs in Kampung Kue was less active.
Co-Authors Renny Dwijayanti