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All Journal Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies Jurnal Ilmiah Pariwisata Kesatuan
Farhan, Maulana
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Pengangguran Terhadap Iklim Investasi Syariah Di Provinsi Jambi Farhan, Maulana; Dean Amry, Ary
Muttaqien Indonesian Journal of Multidiciplinary Islamic Studies
Publisher : Muttaqien Publishing, Pusat Penelitian dan Pengabdian kepada Mayarakat (P3M) STAI DR. KH.EZ. Muttaqien Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52593/mtq.04.2.03

Abstract

Unemployment is someone in the labor force category who does not find work. Based on data from BPS regarding the number of unemployed people in Jambi Regency / Province in 2021 of 10.6 percent, it shows that sharia investment in Jambi City is still very relatively low. The purpose of this study to be achieved is to find out and analyze how the effect of unemployment on the Islamic investment climate in Jambi Province. This research using quantitative methods was conducted in time series from 2011 to 2022. From the data obtained, 59% of the sharia investment climate index in Jambi Province is influenced by the population growth rate. Showing that unemployment does not affect the lack of Islamic investment, because the ethical level of the Islamic investment climate increased by 1%, the unemployment rate decreased by 1.55, which certainly has a very positive impact on the Islamic investment climate. Efforts are needed to increase the value of the Sharia Investment Climate Index, with the hope that human progress will continue to develop.
Tinjauan atas Segmenting, targeting, dan positioning pada PT Cimory Dairyland Puncak Farhan, Maulana; Nurendah, Yulia
Jurnal Ilmiah Pariwisata Kesatuan Vol. 3 No. 2 (2022): JIPKES Edisi Juli 2022
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v3i2.1820

Abstract

Culinary is an activity related to cooking and is interpreted as processed products in the form of food or drinks. Culinary terms have spread widely in Indonesia so that currently culinary terms are often mentioned, heard, and read through print and audio-visual media. The purpose of this writing is to find out: 1). To find out the application of segmentation, targeting and product positioning at PT. Cimory Diary Land Puncak. 2). To find out the obstacles that occur 3). To find out how to deal with problems with PT. Cimory Diary Land Puncak products. The results of this scientific work show that: 1. Geographically, PT Cimory Dairyland Puncak divides its marketing area into several areas, especially on Jalan Puncak Bogor. Targeting is carried out to reach the target market based on the selected target size. The positioning carried out by PT Cimory Dairyland Puncak is positioning based on attributes, benefits, use or application, category and price with quality. 2. The obstacle for PT Cimory Dairyland Puncak is that it still uses outdated transaction tools and has poor SOPs. 3. In overcoming obstacles, time alignment is carried out. As well as carrying out maintenance related to the system being applied. Keywords: Application of Segmenting, Targeting and Positioning at PT Cimory Dairyland Puncak.
Co-Authors Dean Amry, Ary Yulia Nurendah