Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies
Dean Amry, Ary
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Pengangguran Terhadap Iklim Investasi Syariah Di Provinsi Jambi Farhan, Maulana; Dean Amry, Ary
Muttaqien Indonesian Journal of Multidiciplinary Islamic Studies
Publisher : Muttaqien Publishing, Lembaga Penelitian dan Pengabdian kepada Mayarakat (P3M) STAI DR. KH.EZ. Muttaqien Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52593/mtq.04.2.03

Abstract

Unemployment is someone in the labor force category who does not find work. Based on data from BPS regarding the number of unemployed people in Jambi Regency / Province in 2021 of 10.6 percent, it shows that sharia investment in Jambi City is still very relatively low. The purpose of this study to be achieved is to find out and analyze how the effect of unemployment on the Islamic investment climate in Jambi Province. This research using quantitative methods was conducted in time series from 2011 to 2022. From the data obtained, 59% of the sharia investment climate index in Jambi Province is influenced by the population growth rate. Showing that unemployment does not affect the lack of Islamic investment, because the ethical level of the Islamic investment climate increased by 1%, the unemployment rate decreased by 1.55, which certainly has a very positive impact on the Islamic investment climate. Efforts are needed to increase the value of the Sharia Investment Climate Index, with the hope that human progress will continue to develop.
Pengaruh Strategi Digital Marketing Oleh Pelaku UMKM Terhadap Keputusan Pembelian Masyarakat Muslim di Provinsi Jambi Dean Amry, Ary; Aeni, Ika Nur; Salsabilah, Avia; Kurniawan, Ilham Bagus
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 7 No 2 (2023): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/ee.v7i2.871

Abstract

Digital marketing is a medium and method that is currently widely used by MSME players in encouraging their business activities, especially in promoting a product through internet media with a wider range of consumers. With this digital marketing, it turns out that it results in the decision of the Muslim community towards digital marketing, where there are factors that influence the purchasing decisions of Muslim communities in online media such as service, promotion and price. The purpose of this research is to find out how the influence of digital marketing strategies on the purchasing decisions of Muslim communities on online media in Jambi Province. This study uses quantitative methods with a population of Muslim communities in Jambi Province. Data collection by distributing questionnaires to 400 samples of residents of Jambi Province which are divided into 11 districts. The aspects examined in this study, namely the digital marketing strategy, are service, promotion, price and interest factors. The results of this study indicate the results of the digital marketing variable validity test on all statement items rhitung (0.529)> rtabel (0.098) so that the 6 statement items in the digital marketing variable are declared valid. In the validity test of the purchasing decision variable, it is known that all question items rcount (0.394) > rtable (0.098) with a significance value (p value) <0.05 so that the 2 statement items in the purchasing decision variable are declared valid. Based on the results of the simple regression test, it shows that the digital marketing variable has a tcount value (1.187)> ttable (0.098) with a probability value of 0.000, which is smaller than 0.05, so Ha is accepted. This means that digital marketing has a significant effect on the purchasing decisions of the Muslim community of Jambi Province on online media. The output results also obtained a coefficient of determination (R Square) of 0.735, which means that 73.5% digital marketing is able to attract the buying interest of the Jambi Province Muslim community in online media. While the remaining 26.5% is influenced by other factors not examined in this study
Co-Authors Aeni, Ika Nur Farhan, Maulana Kurniawan, Ilham Bagus Salsabilah, Avia