Rajunas, Rajunas
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Penguatan Resiliensi, Inovasi dan Literasi Digital Womens Entrepreneur Pada UMKM Kota Padang Provinsi Sumatera Barat Yendra, Nofri; Rosa, Yenni Del; Rajunas, Rajunas; Kurniawan, Rahmad
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1295

Abstract

The research objective is to determine the influence of resilience, innovation and digital literacy of women entrepreneurs on the turnover of MSMEs in the city of Padang, West Sumatra province, partially and simultaneously. Research data comes from primary data using questionnaires from field research. This type of research is associative with a quantitative approach. The research population was 371 MSMEs and a sample of 189 MSMEs was determined by purposive sampling using the Rao soft sample size calculator software technique. Data collection methods using questionnaires, interviews and observations. Instrument test results and classical assumptions are met before the data is processed. The results of the multiple linear regression equation obtained Y = 0.211 + 0.497X1 + 0.715X2 + 0.248X3 + e. Partially and simultaneously, resilience, innovation and digital literacy of women entrepreneurs have a significant positive effect on the turnover of MSMEs in the city of Padang, West Sumatra province. Correlation of resilience, innovation and digital literacy of women entrepreneurs with turnover of 0.639 (medium) and Adjusted R square 0.372. Abstrak Tujuan penelitian mengetahui pengaruh resiliensi, inovasi dan literasi digital womens entrepreneur terhadap omset UMKM kota Padang provinsi Sumatera Barat secara parsial dan simultan. Data penelitian berasal dari data primer mengunakan angket berasal dari field research. Jenis penelitian bersifat asosiatif dengan pendekatan kuantitatif. Populasi penelitian 371 UMKM dan sampel 189 UMKM ditentukan secara purposive sampling menggunakan teknik software Rao soft sample size calculator. Metode pengumpulan data menggunakan angket, wawancara dan observasi. Semua hasil uji intrumen dan uji asumsi klasik memenuhi sebelum data diolah. Hasil persamaan regresi linier berganda didapat Y = 0.211 + 0.497X1 + 0.715X2 + 0.248X3 + e. Secara parsial dan simultan resiliensi, inovasi dan literasi digital womens entrepreneur berpengaruh positif signifikan terhadap omset UMKM kota Padang provinsi Sumatera Barat. Korelasi resiliensi, inovasi dan literasi digital womens entrepreneur dengan omset sebesar 0.639 (sedang) dan dan Adjusted R square 0.372.
Studi Empiris Penentu Kepuasan Destinasi Wisata Kota Padang Provinsi Sumatera Barat Abdilla, Mohammad; Idwar, Idwar; Permatasari, Intan; Rajunas, Rajunas
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1311

Abstract

The phenomenon of destination satisfaction is currently drawing attention from the tourism industry in tourist decision-making processes, thus necessitating empirical studies. The aim of this research is to determine the partial and simultaneous effects of trip experiences (X2), trip value (X2), destination personality (X3), perceived risk (X4), and novelty seeking (X5) on destination satisfaction (Y) in the tourism destination of Padang City. With 138 respondents, the research results indicate that, partially, Trip Experiences, Trip Value, Destination Personality, Perceived Risk, and Novelty Seeking significantly and positively influence the destination satisfaction of visitors to tourist attractions in Padang City. The multiple linear regression equation results show that the perceived risk experienced by visitors to tourist attractions in Padang City has a greater influence on destination satisfaction than trip experiences, trip value, destination personality, and novelty seeking. The relationship between the independent variables and the dependent variable is strong (R = 0.875), and the destination satisfaction of visitors to tourist attractions in Padang City is explained by Trip Experiences, Trip Value, Destination Personality, Perceived Risk, and Novelty Seeking by 0.757, while the remaining 0.243 is explained by other factors not included in the research model. Abstrak Fenomena destination satisfaction cukup menarik perhatian industri pariwisata saat ini dalam proses pengambilan keputusan wisatawan sehingga perlu dilakukan studi empiris.Tujuan penelitian ini adalah untuk mengetahui pengaruh trip experiences (X2), trip value (X2), destination personality (X3), perceived risk (X4) dan novelty seeking (X5) terhadap destination satisfaction (Y) pada destinasi pariwisata kota Padang scara parsial dan simultan. Dengan menggunakan 138 responden, Hasil penelitian menunjukan bahwa secara parsial Trip Experiences, Trip Value, Destination personality, Perceived Risk, Novelty Seeking berpengaruh positif signifikan terhadap destination satisfaction pengunjung objek wisata kota Padang. Dari hasil persamaan regresi linier berganda menunjukkan kontribusi perceived risk yang dirasakan pengunjung objek wisata di kota Padang lebih besar pengaruhnya terhadap destination satisfaction daripada trip experiences, trip value, destination personality, dan novelty seeking yang dirasakan pengunjung. Hubungan variabel independen ke variabel dependent hubungannya kuat (R = 0,875) dan destination satisfaction pengunjung objek wisata kota Padang dijelaskan oleh Trip Experiences, Trip Value, Destination personality, Perceived Risk, dan Novelty Seeking sebesar 0,757 sisanya 0,243 dijelaskan oleh faktor lain yang tidak termasuk dalam model penelitian.