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All Journal Pendidikan Geografi Menara Ilmu Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ekonomika Dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas JEBD Journal of Business Economics and Management
Nofri Yendra
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering

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KENDALA MASYARAKAT DALAM MENINGKATKAN PRODUKTIVITAS PEMBIBITAN TANAMAN KAKAO DI KANAGARIAN PANYAKALAN KECAMATAN KUBUNG KABUPATEN SOLOK Yendra, Nofri; Rianto, M.Pd, Slamet; SE, M.Si, Nefilinda
Pendidikan Geografi Vol 2, No 3 (2014): Jurnal Wisuda Ke 48 Mahasiswa Prodi Pendidikan Geografi
Publisher : STKIP PGRI Sumbar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This study aims to gain an overview of the constraints of society in improving the productivity of the cocoa plants nurseries views of: 1) knowledge 2) nursery 3) marketing.Based on the results of the data analysis and discussion of matters concluded as follows: 1) knowledge of the community in omprovingthe cocoa plants nurseries, societies have much to learn from older people earlier how the maintenance process. 2) to get the seeds planted in kanagarian panyakalan increasing the productivity of the cocoa plants nurseries, many people have been put on the official seeds obtained from the agency or agencies that guaranteed quality. 3) attempts produktivita cocoa plant nurseries in kanagarian panyakalan, the marketing procces is done by means of a tender or ordering.
DAMPAK DIMENSI SERVQUAL TERHADAP KEPUASAN PASIEN, KOMUNIKASI WORD OF MOUTH, DAN REPURCHASE INTENTIONS PADA RUMAH SAKIT SWASTA DIKOTA PADANG Haryeni, Haryeni; Yendra, Nofri
Menara Ilmu Vol 14, No 2 (2020): VOL. XIV NO. 2 JANUARI 2020
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/mi.v14i2.1750

Abstract

This study aims to determine: Effect of Servqual Dimension (Responsiveness) on Patient Satisfaction, Effect of Servqual Dimension on Patient Satisfaction, Effect of Servqual Dimension (Assurance) on Patient Satisfaction, Effect of Servqual Dimension (Reliability) affect on Patient Satisfaction, Effect of Servqual Dimension (Tangible) influence on Patient Satisfaction, Effect of Patient Satisfaction on Repurchase Intentions, Effect of Patient Satisfaction on WOM Communication, Effect of WOM Communication on Repurchase Intentions. The population in this study is the population of the city of Padang /consumers who has been used services at three Private Hospitals in the city of Padang, namely the Citra Bunda Public Hospital Medical Center, Ibnu Sina Islamic General Hospital and Siti Rahmah Hospital. The number of research samples used were 138 respondents. Sampling technique using accidental sampling. The data analysis technique used in testing the hypothesis of this study is SEM analysis using the Partial Least Square (PLS) program. The results showed that Assurance had a significant effect on Satisfaction, Empathy had no significant effect on Satisfaction, Reliable had no significant effect on Satisfaction, Responsibility had a significant effect on Satisfaction, Tangible had no significant effect on Satisfaction, Satisfaction had a significant effect on Repurchase Intentions, Satisfaction had no significant effect on Communication WOM, WOM communication has no significant effect on Repurchase intentions. The R-square value of the Servqual dimension variable has an effect on Satisfaction of 53.3%, the satisfaction variable has an effect on the repurchase intentions variable of 53.9% and the Repurchase Intentions variable has an effect on the WOM Communication of 41.4%. Keywords: ServQual, Patient Satisfaction, Repurchase Intentions, WOM Communication
CITRA BUDAYA, CITRA LINGKUNGAN, CITRA SOCIOECONOMI DAN PENGARUHNYA TERHADAP KEPUASAN WISATAWAN Haryeni Haryeni; Nofri Yendra
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 8, No 3 (2022): VOLUME VIII NO.3 OKTOBER 2022
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v8i3.3810

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh citra budaya, citra lingkungan dan citra sosioeconomi terhadap kepuasan wisatawan yang berkunjung pada daerah destinasi di Kota Padang. Populasi dalam penelitian ini adalah wisatawan yang berkunjung didaerah destinasi wisata Kota Padang. Pengambilan sampel dalam penelitian ini menggunakan teknik convenience sampling yaitu siapa saja wisatawan yang kebetulan bertemu peneliti, sedangkan setiap pengambilan sampel dilakukan secara acak. Jumlah sampel penelitian ini adalah sebanyak 150 responden. Teknik analisis data yang digunakan dalam pengujian hipotesis penelitian ini dengan pemanfaatan program Partial Least Square (PLS). Hasil studi menemukan bahwa citra budaya, citra lingkungan dan citra sosioeconomi berpengaruh signifikan terhadap kepuasan wisatawan yang berkunjung pada destinasi wisata di Kota Padang. Kepuasan wisatawan dipengaruhi oleh citra budaya, citra lingkungan dan citra sosioeconomi sebesar 63,5%. Semakin tinggi nilai R-square, maka semakin besar kemampuan variabel independen tersebut dapat menjelaskan variabel dependen sehingga semakin baik persaman struktural. Kata Kunci: Citra Budaya, Citra Lingkungan, Citra Sosioeconomi, Kepuasan Wisatawan
Penguatan Resiliensi, Inovasi dan Literasi Digital Womens Entrepreneur Pada UMKM Kota Padang Provinsi Sumatera Barat Yendra, Nofri; Rosa, Yenni Del; Rajunas, Rajunas; Kurniawan, Rahmad
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 1 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i1.1295

Abstract

The research objective is to determine the influence of resilience, innovation and digital literacy of women entrepreneurs on the turnover of MSMEs in the city of Padang, West Sumatra province, partially and simultaneously. Research data comes from primary data using questionnaires from field research. This type of research is associative with a quantitative approach. The research population was 371 MSMEs and a sample of 189 MSMEs was determined by purposive sampling using the Rao soft sample size calculator software technique. Data collection methods using questionnaires, interviews and observations. Instrument test results and classical assumptions are met before the data is processed. The results of the multiple linear regression equation obtained Y = 0.211 + 0.497X1 + 0.715X2 + 0.248X3 + e. Partially and simultaneously, resilience, innovation and digital literacy of women entrepreneurs have a significant positive effect on the turnover of MSMEs in the city of Padang, West Sumatra province. Correlation of resilience, innovation and digital literacy of women entrepreneurs with turnover of 0.639 (medium) and Adjusted R square 0.372. Abstrak Tujuan penelitian mengetahui pengaruh resiliensi, inovasi dan literasi digital womens entrepreneur terhadap omset UMKM kota Padang provinsi Sumatera Barat secara parsial dan simultan. Data penelitian berasal dari data primer mengunakan angket berasal dari field research. Jenis penelitian bersifat asosiatif dengan pendekatan kuantitatif. Populasi penelitian 371 UMKM dan sampel 189 UMKM ditentukan secara purposive sampling menggunakan teknik software Rao soft sample size calculator. Metode pengumpulan data menggunakan angket, wawancara dan observasi. Semua hasil uji intrumen dan uji asumsi klasik memenuhi sebelum data diolah. Hasil persamaan regresi linier berganda didapat Y = 0.211 + 0.497X1 + 0.715X2 + 0.248X3 + e. Secara parsial dan simultan resiliensi, inovasi dan literasi digital womens entrepreneur berpengaruh positif signifikan terhadap omset UMKM kota Padang provinsi Sumatera Barat. Korelasi resiliensi, inovasi dan literasi digital womens entrepreneur dengan omset sebesar 0.639 (sedang) dan dan Adjusted R square 0.372.
Keputusan Pembelian Smartphone Berdasarkan Customer Relationsip Management dan Marketing Mix Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dharma Andalas Padang Yendra, Nofri; Rosa, Yenni Del; Rahman, Ardi Abdillah; Rismanda, Rachyta
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1580

Abstract

The purpose of the study was to determine the effect of customer relationship management and marketing mix on smartphone purchasing decisions of students of the Faculty of Economics, Dharma Andalas University Padang. The research sample of 281 people was determined using the Slovin formula with proportional sampling technique . The data collection method uses a questionnaire with the dependent variable of purchasing decisions (Y), and the independent variable customer relationship management consists of customer orientation variables (X1), knowledge management (X2), organization (X3), technology (X4) and marketing mix consists of product variables (X5), price (X6), place (X7), promotion (X8), people (X9), physical evidence (X10) and process (X11). Partial hypothesis testing shows that all customer relationship management variables have a significant positive effect on smartphone purchasing decisions except the variables of organization, people, physical evidence and process have a negative effect. then all marketing mix variables have a significant positive effect on smartphone purchasing decisions except the variables of place, people and process have a significant negative effect. Simultaneous hypothesis testing shows that all customer relationship management and marketing mix variables have a significant positive effect on smartphone purchasing decisions of students of the Faculty of Economics, Dharma Andalas University Padang. Abstrak Tujuan penelitian untuk mengetahui pengaruh customer relationship management dan marketing mix terhadap keputusan pembelian smartphone mahasiswa Fakultas Ekonomi Universitas Dharma Andalas Padang. Sampel penelitian sebanyak 281 orang ditentukan memakai rumus Slovin dengan teknik sampling alokasi proportional sampling. Metode pengumpulan data menggunakan angket. Variabel terikat keputusan pembelian (Y), variabel bebas customer relationship management terdiri dari variabel orientasi pelanggan (X1), manajemen pengetahuan (X2), organisasi (X3), teknologi (X4) dan marketing mix terdiri dari variabel produk (X5), harga (X6), tempat (X7), promosi (X8), orang (X9), bukti fisik (X10) dan proses (X11). Uji hipotesis parsial menunjukkan bahwa semua variabel customer relationship management berpengaruh positif signifikan terhadap keputusan pembelian smartphone kecuali variabel organisasi, orang, bukti fisik dan proses berpengaruh negatif. Juga semua variabel marketing mix berpengaruh positif signifikan terhadap keputusan pembelian smartphone kecuali variabel tempat, orang dan proses berpengaruh negatif signifikan. Uji hipotesis secara simultan pada tingkat signifikansi 5% menunjukkan semua variabel customer relationship management dan marketing mix berpengaruh positif signifikan terhadap keputusan pembelian smartphone mahasiswa Fakultas Ekonomi Universitas Dharma Andalas Padang
PKM Second Shop Di Kota Payakumbuh Provinsi Sumatera Barat Rosa, Yenni Del; Abdilla, Mohammad; Yendra, Nofri; Riski, Tri Rachmat; Hastini, Lasti Yossi; Putri, Siska Lusia; Saputra, Albi; A, Saadi Maimun
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.1863

Abstract

The second-hand import shoes business is currently growing quite rapidly so that people do not need to buy it at a high price. Genesis second shop sells various brands offline and online. The turnover of Genesis second shop per month is around IDR 10 million - IDR 12 million per month, the shop rent is IDR 11 million per year and is assisted by 1 employee. The priority problem of the Genesis second shop business is about market share and marketing strategy. The method of implementing counseling activities using lectures, discussions and practices. The purpose of the activity is for partners to know about market share and marketing strategies. The market share of Genesis second shop is all levels of lower and upper economic society of various ages. The Genesis second shop marketing strategy is carried out by paying attention to the 4P elements and improving existing marketing strategies and alternative marketing channels.
Faktor Penilaian Niat Pembelian Berkelanjutan Dalam Konteks Platform Belanja Online Shopee Pada Mahasiswa S1 Manajemen Universitas Dharma Andalas Intan permata sari; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted on undergraduate students of Management at Dharma Andalas University with the title "Assessment Factors of Continuous Purchase Intention in the Context of the Shopee Online Shopping Platform on Undergraduate Students of Management at Dharma Andalas University." The main objective of this study was to examine the effect of product assessment, price assessment, and convenience assessment on continuous purchase intention in students who use the Shopee platform. The data in this study are presented in the form of frequency distribution, where each respondent provides an assessment according to the conditions they experience. The sampling technique uses purposive sampling, which means that sample selection is based on certain characteristics. The sample criteria in this study are: (1) undergraduate students of Management at Dharma Andalas University, (2) have used online shopping platforms, and (3) have intended to make continuous purchases at Shopee The data sources for this study consist of primary data and secondary data. Primary data were obtained directly from respondents through questionnaires distributed to undergraduate Management students of the 2018–2024 intake. Meanwhile, secondary data were obtained from books, literature, articles, and other sources on the internet. Data collection was carried out through observation and questionnaire techniques. The research instrument in the form of a questionnaire was compiled using a Likert scale, where each variable is described into indicators which are then developed into statements or questions. Respondents provided answers with a gradation scale from very positive to very negative. The characteristics of respondents observed in this study included gender, age, and online shopping experience. In this study, a normality test was conducted to determine whether the residuals were normally distributed, as well as a multicollinearity test to test the relationship between independent variables. The results of the analysis showed that there were no problems with normality, multicollinearity, or heteroscedasticity. The test results show that partially, Product assessment has a positive and significant effect on continuous purchase intention. Price assessment has a positive and significant effect on continuous purchase intention. Convenience assessment has a positive and significant effect on continuous purchase intention. Simultaneously, the three independent variables (product assessment, price assessment, and convenience assessment) have a positive and significant effect on continuous purchase intention. Thus, the hypothesis stating that there is a joint influence between the independent variables on the dependent variable can be accepted
Sosialisasi Pengenalan Dunia Kampus Menyongsong Impian Siswa Di SMAN 8, SMAS Pertiwi 1, SMAS Pertiwi 2 Dan SMAS Pembangunan Labor UNP Kota Padang Provinsi Sumatera Barat Rosa, Yenni Del; Putri, Siska Lusia; Yan Fitri, Mellyna Eka; Abdilla, Mohammad; Yendra, Nofri; Riski, Tri Rachmat; Mawadah, Aulia; Kamila, Zahra
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.2013

Abstract

There are several percent of grade XII high school students in Padang city who do not understand the importance of studying at university and the constraints of tuition fees for those who are less fortunate. This has an impact on the relatively low mindset for the intelligence of the nation in the future. The purpose of community service activities is to increase the number of grade XII high school graduates in Padang city with scholarships accepted at State Universities every year. The method of implementing activities according to priority problems with the solutions offered in the form of lectures, discussions and counseling methods. The solution offered to grade XII high school students in Padang city provides counseling on the importance of studying at university and scholarships for those who are less financially able. This solution is expected to have an impact on the number of high school graduates in Padang city accepted at State Universities every year increasing by around more than 80%. Continuing education to university is very important because it can increase knowledge and skills, open up career opportunities and develop personality. To continue their education, prospective students can obtain various types of scholarships provided by the government and the private sector.
Pengembangan Usaha Kedai Andi Di Indarung Kota Padang Provinsi Sumatera Barat Abdilla, Mohammad; Rosa, Yenni Del; Yendra, Nofri; Riski, Tri Rachmat; Rahmasari, Nisya Cesaryani
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 3 No 2 (2025): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmda.v3i2.2021

Abstract

Andi shop business is located in Indarung, Padang city, West Sumatra province. So far, the business has not had any touch of Information Technology and Appropriate Technology. The food sold is priced at an average of IDR 8,000 per portion and various types of drinks are priced at IDR 5,000 per glass. In running its business, Andi shop is assisted by her wife and 3 children so that there is no payment of wages/salaries for workers. The turnover of Andi shop business is around IDR 600,000 per day. Marketing of Andi shop business is only around Indarung market and regular customers who routinely shop every day. Because there is always a continuous demand for food and drinks every day, the marketing prospects of Andi shop business are quite good to be developed in the future. The priority problem of Andi shop business is currently related to marketing problems with the solution of providing promotional counseling via digital marketing to expand market segmentation to consumers. The method of implementing activities is in accordance with the solutions offered in the form of discussion methods, counseling and practice. The purpose of community service activities is so that partners can develop well and continue in the future in the long term. Partner income is also expected to increase by around 10% per year so that it can increase the income of Andi shop business owners in particular and the economy of Padang city and West Sumatra province in general.
Dampak Halal Certification, Dan Destination Brand Terhadap Behavioural Intention : Efek Mediasi Tourist Satisfaction Haryeni, Haryeni; Yendra, Nofri
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1839

Abstract

The aim of this research is to find out: the influence of halal certification on halal culinary on tourist satisfaction, the influence of halal certification on halal culinary on behavioral intention, the influence of destination brand on tourist satisfaction, the influence of tourist satisfaction on behavioral intention, the influence of halal certification on halal culinary on behavioral intention which is mediated by tourist satisfaction, the influence of destination brand on behavioral intention which is mediated by tourist satisfaction. The population in this study were tourists who visited halal tourist destination areas in West Sumatra, namely Padang City. A series of exploratory and confirmatory factor analyzes were used to assess the study constructs, unidimensionality, validity, and composite reliability. The number of samples for this research was 150 respondents. The data analysis technique used in testing this research hypothesis was the use of the Partial Least Square (PLS) program. Based on the research results, Halal Certificate has a significant effect on Behavioral Intention. Halal Certificate has no significant effect on Destination Satisfaction, Destination brand has a significant effect on Destination Satisfaction. Destination Satisfaction has a significant effect on Behavioral Intention. Halal certificate does not moderate the influence between halal certificate and behavioral intention. Meanwhile, destination brand influences behavioral intention which is moderated by destination satisfaction.
Co-Authors A, Saadi Maimun Agus, Taufik Alfito Firnando Yunus Haryeni Haryeni Haryeni Haryeni, Haryeni Idwar, Idwar Intan Permata Sari Kamila, Zahra Lasti Yossi Hastini Marnia Sarah Mawadah, Aulia Mohammad Abdilla Muhammad Khalbi Nefilinda Nefilinda Rahmad Kurniawan Rahman, Ardi Abdillah Rahmasari, Nisya Cesaryani Rajunas, Rajunas Riski, Tri Rachmat Rismanda, Rachyta Saputra, Albi Siska Lusia Putri Slamet M.Pd Rianto Yan Fitri, Mellyna Eka Yenni Del Rosa