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All Journal Journal of Accounting, Management and Economics Research
Muhdir, Muhdir
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Model Innovation Based on Local Epu-Epu Products in Buton Regency Sanusi, Sanusi; Muhdir, Muhdir; Adiwarna, Batari
Journal of Accounting, Management, and Economics Research (JAMER) Vol 5 No 1 (2026): JULI 2026
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jamer.v5i1.447

Abstract

This study aims to analyze the business model of Epu-Epu enterprises and identify opportunities for business model innovation in developing this local product in Buton Regency. The research employed a qualitative approach with a descriptive method to understand the phenomenon of business model innovation in Epu-Epu businesses. Data were collected through observation, in-depth interviews, and documentation involving ten informants consisting of six MSME actors or traders, three consumers, and one local government representative. The data were analyzed using the interactive analysis model of Miles and Huberman. The results show that the business model of Epu-Epu enterprises in Buton Regency remains relatively simple, with production, management, and marketing systems that are not yet optimally structured. Analysis using the Business Model Canvas framework indicates opportunities for innovation through product diversification and improved packaging quality. In addition, the use of digital marketing, expansion of distribution networks, and collaboration with local governments and other MSME actors are important strategies to enhance product competitiveness. These findings suggest that Business Model Canvas–based innovation can support the development and sustainability of local MSME products such as Epu-Epu.
Co-Authors Adiwarna, Batari Sanusi Sanusi