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All Journal Journal of Education Research Mamangan Social Science Journal Mahardika Adiwidia
Angelita, Gloria
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Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Mahardika Adiwidia

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The Role of Artificial Intelligence In Urban Tourism Cultural Communication Irwanti, Marlinda; Angelita, Gloria; Ceasaria, Rauda; Hasyim, Yunus
Jurnal Mahardika Adiwidia Vol. 4 No. 1 (2024): Mahardika Adiwidia 2024
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v4i1.1064

Abstract

Technological progress is developing massively amidst the frenzied issues of trade wars, ideological wars and intellectual wars. Conditions like this require humans to continue to work with spectacular innovations to survive and face change. Technology is the result of modern human culture which needs to be supported by human abilities and potential in fulfilling their life needs, both materially and spiritually. Every human being has different levels of needs in primary and secondary aspects, all adapted to their respective lifestyles and cultural backgrounds. The primary aspects in the mission of human life are food, shelter and clothing. Secondary aspects balance and support primary needs, namely creativity, work and initiative to increase happiness in life. Technology is a creative force and work that is continuously updated and equipped for every human need in their life interactions, namely: work, family and the surrounding environment. Intention drives the spiritual aspects that humans need, even though they are invisible, such as: the desire to be happy, to relieve fatigue. Jakarta, as a busy urban city, densely populated, densely built, with high pollution, makes its people depressed and difficult to be happy. Traveling is a human effort to create happiness and provide new experiences. The existence of technology as a good communication tool makes it easier for people to get various tourist information that is right for them. In the current digital era, tourist arenas are created in modern programs even with AI technology. Artificial Intelligence is present in the tourism sector with innovative work that can be enjoyed by many people from various countries with different cultures and languages. This research aims to reveal the role of AI in urban tourism cultural communication, descriptive research types and data collection methods by conducting in-depth interviews and literature studies.
Seasoldier's Brand Activation Strategy in the Penta Helix Model (Spreading Environmentally Friendly Viruses at the Deep Extreme Indonesia Event) Septiana, Winda; Angelita, Gloria
Jurnal Mahardika Adiwidia Vol. 3 No. 1 (2023): Mahardika Adiwidia 2023
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v3i1.1913

Abstract

Now many people are competing to do good for the environment, this positive thing is in the spotlight in the eyes of the world, namely regarding plastic waste. There are many laws and government regulations regarding waste, with retailers no longer providing single-use shopping bags and the effect of the Covid 19 pandemic has reduced the problem of waste a little. The Seasoldier Community, founded by Nadine Chandrawinata and Dinni Setianingrum, has dared to carry out a movement with various actions to spread environmentally friendly viruses to the community. One of them has been done at Deep Extream Indonesia. This research method uses a qualitative approach and the type of research is descriptive. This research aims to analyze the Brand Activation Strategy in the Penta Helix Model by spreading environmentally friendly viruses at the Deep Extream Indonesia 2023 event. This research raises a sense of care and awareness so that every individual lives by keeping the environment clean, healthy and becomes an inherent culture. Cleaning up trash is no longer an obstacle for society but a reward.Keywords: Brand Activation, Penta Helix Model, Environmentally Friendly Virus, Seasoldier, Deep Extream Indonesia.
Co-Authors Adikristanto, Albertus Danar Afrianto, Hendra Ceasaria, Rauda Hasyim, Yunus Marlinda Irwanti, Marlinda Winda Septiana, Winda