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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ekonomika Dan Bisnis Hexatech: Jurnal Ilmiah Teknik Jurnal Indonesia Sosial Sains
Evi, Margaretha
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Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Transportation

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Pengaruh Strategi Marketing E-Commerce Shopee Dan Media Tiktok Dalam Perspektif Nilai Edukasi Evi, Margaretha; Dewi, Lisa Octavia Apliana; Amarjupi, Dela Sheren
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 3 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i3.3522

Abstract

The purpose of this study is to find out the marketing strategies carried out by the shopee marketplace in increasing shopping convenience and trust as well as repeat purchase decisions so that they are able to compete with the presence of the current TikTok social media application in Indonesia. In addition to the function of this application is to create interesting video content, this application can also be used as a product sales promotion tool through promotional videos. Viewed from the educational aspect, the Tiktok application can affect the mental and moral of children and adolescents, this is a polemic for parents. This research method uses quantitative methods by utilizing path analysis and Sobel test using a questionnaire as a primary data collection tool. The subjects in this study were internet users, totaling 50 respondents from factory employees in Central Java. The results show that the market strategy at Shopee has a very significant influence on the level of trust and convenience of online shopping, and is also influenced by price promotions, product quality and reviews from users can strengthen shopee's existence to date and the presence of the Tiktok application does not affect the decline. shopee loyal user intensity level.
Studi kasus ilmu komputer: Efektivitas perancangan model pembelajaran komputasi Purnomo, Arief Bayu; Prakoso, Muhammad Tegar; Evi, Margaretha
Hexatech: Jurnal Ilmiah Teknik Vol. 1 No. 2 (2022): Hexatech: Jurnal Ilmiah Teknik
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/hexatech.v1i2.344

Abstract

Computational science is a field of science that has attention to the preparation of mathematical models and numerical solution techniques as well as the use of computers to analyze and solve scientific problems (science). Learning from computational theory focuses on answering the main questions about what computing can be done on it and the availability of resources (resources) needed to perform these computations. The learning strategy of Computational Engineering uses a theoretical and practical approach. The learning model used is a brain research learning model. Students must be active during lectures because learning is not only conventional (lecturers explain and students listen), but also with independent assignments, group assignments, presentations, and discussions. The results of the study indicate that this learning model is needed by using a Brain research-based learning model in understanding the basic concepts of Ms. Word and Ms. Excel whose syntax is a) introduction, b) core activities include (i) problem giving phase, (ii) investigation phase, (iii) group discussion phase, (iv) class discussion phase, (v) implementation phase, c) closing.
Studi kasus keamanan jaringan komputer: analisis ancaman phising terhadap layanan online banking Muftiadi, Amin; Agustina, Tri Putri Mulyani; Evi, Margaretha
Hexatech: Jurnal Ilmiah Teknik Vol. 1 No. 2 (2022): Hexatech: Jurnal Ilmiah Teknik
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/hexatech.v1i2.346

Abstract

Perkembangan Ilmu Pengetahuan dan Teknologi (IPTEK) khususnya Teknologi Informasi (Information Technology) seperti internet sangat mendukung setiap orang dalam mencapai tujuan hidupnya dalam waktu yang singkat, baik legal maupun ilegal dengan menghalalkan segala cara karena ingin memperoleh materi atau non -manfaat materi. Phishing adalah ancaman yang menggunakan teknik rekayasa sosial yang mengelabui pengguna dengan meniru identitas entitas yang berwenang. Phishing menyerang berbagai sektor industri termasuk industri perbankan yang menjadi target terbesar. Faktor penyebab terjadinya phishing pada layanan online banking adalah minimnya pengetahuan pengguna, psikologi, dan privasi layanan jejaring sosial. Oleh karena itu, pencegahan serangan phising pada Layanan Online Banking dapat dilakukan melalui pengamanan jaringan komputer. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan teknik deskriptif.
Membangun Ekonomi & Bisnis Pasca Pademi Covid-19 Untuk Mensejahterakan Warga Negara Indonesia Evi, Margaretha; Ramdhani, Ridwan Faizal; Ardianto, Risna
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 1 No. 3 (2021): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i1.69

Abstract

2020 has been a difficult year for the world due to the impact of the coronavirus (COVID-19) outbreak. The corona virus changed everything, first appearing locally in Wuhan, China, then spreading and destroying the foundations of the world economy. This virus has significant implications for all fields of economy, tourism, medicine, employment, religion, society, politics, and so on. The real impact of the virus outbreak is felt in all countries, including Indonesia. Covid-19 is actually a health problem. However, the impact is not only on the health side but also on the economic side, and has a major impact on social life. The impact of the Covid-19 pandemic is a major problem for the Indonesian economy because the high unemployment rate causes unemployment. Covid-19 has made the Indonesian economy give so much influence in various sectors. One of the sectors that was affected and felt so much was the economic sector. The government is trying to continue to restore and improve the slump, especially in the economic sector in Indonesia. What the government can do in rebuilding the economy and business after the Covid-19 pandemic is by carrying out several processes such as Planning, Organizing, Actuating and Controlling. Providing social assistance for business actors, tax incentives, loan relaxation, providing working capital, providing product buffers, coupled with long-term and short-term strategies such as handling Covid-19.
Literature Riview: Pengaruh Harga, Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Rahayu, Nita; Sri Lestari, Aris; Evi, Margaretha
Jurnal Indonesia Sosial Sains Vol. 3 No. 08 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v3i08.645

Abstract

In the modern era as it is currently developing a practical and instant lifestyle that affects almost all humans in the world. This certainly affects business competition which is then responded by most manufacturers in designing products that suit the needs of the instant lifestyle of the community. This explains that fast food restaurants have grown rapidly with the increasing need for customers to visit fast food restaurants. This study aims to focus on explaining the effect of the variable price (price), product quality (product quality) and promotion (promotion) on purchasing decisions. In this study, using a qualitative research approach and literature study or library research that is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. The results of this research explain that the better the perception of consumer prices, the more impact on purchasing decisions for a product or service. On the other hand, the quality of the product influences the purchasing decision the higher and the value resulting from the quality of the product made by the company, the higher the consumer's decision to purchase a product or service. And lastly, the quality of service affects the point of purchase decisions, the better the service provided, the more impact on purchasing decisions.
Co-Authors Agustina, Tri Putri Mulyani Amarjupi, Dela Sheren Ardianto, Risna Dewi, Lisa Octavia Apliana Muftiadi, Amin Nita Rahayu Prakoso, Muhammad Tegar Purnomo, Arief Bayu Ramdhani, Ridwan Faizal Sri Lestari, Aris