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Pengaruh Strategi Marketing E-Commerce Shopee Dan Media Tiktok Dalam Perspektif Nilai Edukasi Evi, Margaretha; Dewi, Lisa Octavia Apliana; Amarjupi, Dela Sheren
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 3 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i3.3522

Abstract

The purpose of this study is to find out the marketing strategies carried out by the shopee marketplace in increasing shopping convenience and trust as well as repeat purchase decisions so that they are able to compete with the presence of the current TikTok social media application in Indonesia. In addition to the function of this application is to create interesting video content, this application can also be used as a product sales promotion tool through promotional videos. Viewed from the educational aspect, the Tiktok application can affect the mental and moral of children and adolescents, this is a polemic for parents. This research method uses quantitative methods by utilizing path analysis and Sobel test using a questionnaire as a primary data collection tool. The subjects in this study were internet users, totaling 50 respondents from factory employees in Central Java. The results show that the market strategy at Shopee has a very significant influence on the level of trust and convenience of online shopping, and is also influenced by price promotions, product quality and reviews from users can strengthen shopee's existence to date and the presence of the Tiktok application does not affect the decline. shopee loyal user intensity level.
Studi kasus ilmu komputer: Efektivitas perancangan model pembelajaran komputasi Purnomo, Arief Bayu; Prakoso, Muhammad Tegar; Evi, Margaretha
Hexatech: Jurnal Ilmiah Teknik Vol. 1 No. 2 (2022): Hexatech: Jurnal Ilmiah Teknik
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/hexatech.v1i2.344

Abstract

Computational science is a field of science that has attention to the preparation of mathematical models and numerical solution techniques as well as the use of computers to analyze and solve scientific problems (science). Learning from computational theory focuses on answering the main questions about what computing can be done on it and the availability of resources (resources) needed to perform these computations. The learning strategy of Computational Engineering uses a theoretical and practical approach. The learning model used is a brain research learning model. Students must be active during lectures because learning is not only conventional (lecturers explain and students listen), but also with independent assignments, group assignments, presentations, and discussions. The results of the study indicate that this learning model is needed by using a Brain research-based learning model in understanding the basic concepts of Ms. Word and Ms. Excel whose syntax is a) introduction, b) core activities include (i) problem giving phase, (ii) investigation phase, (iii) group discussion phase, (iv) class discussion phase, (v) implementation phase, c) closing.
Studi kasus keamanan jaringan komputer: analisis ancaman phising terhadap layanan online banking Muftiadi, Amin; Agustina, Tri Putri Mulyani; Evi, Margaretha
Hexatech: Jurnal Ilmiah Teknik Vol. 1 No. 2 (2022): Hexatech: Jurnal Ilmiah Teknik
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/hexatech.v1i2.346

Abstract

Perkembangan Ilmu Pengetahuan dan Teknologi (IPTEK) khususnya Teknologi Informasi (Information Technology) seperti internet sangat mendukung setiap orang dalam mencapai tujuan hidupnya dalam waktu yang singkat, baik legal maupun ilegal dengan menghalalkan segala cara karena ingin memperoleh materi atau non -manfaat materi. Phishing adalah ancaman yang menggunakan teknik rekayasa sosial yang mengelabui pengguna dengan meniru identitas entitas yang berwenang. Phishing menyerang berbagai sektor industri termasuk industri perbankan yang menjadi target terbesar. Faktor penyebab terjadinya phishing pada layanan online banking adalah minimnya pengetahuan pengguna, psikologi, dan privasi layanan jejaring sosial. Oleh karena itu, pencegahan serangan phising pada Layanan Online Banking dapat dilakukan melalui pengamanan jaringan komputer. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan teknik deskriptif.