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Village Program Strategy in Minimizing the Negative Impact of Online Gambling Influenced by Influencers on Mental Health and Finances in Simpang Empat Village Fauzi, Said Ihsan; Syahriza, Rahmi; Suhairi, Suhairi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.343

Abstract

Online gambling, influenced by social media influencers, has become a serious problem in many rural communities such as Simpang Empat Village. The impact of this gambling activity is not only limited to the economic aspect but is also significant in affecting the mental health of village residents. This research aims to identify program strategies that can be used by village governments to minimize the negative impacts of online gambling. The research method used was in-depth interviews with community leaders, village residents who were directly affected, and also social observers. Data was analyzed using a qualitative approach to describe different views and experiences regarding online gambling and the influence of influencers. The results highlight the importance of collaboration between village governments, and communities in developing sustainable solutions to combat online gambling and raise awareness of the risks associated with this activity. Online gambling has become a significant problem in many communities, including villages, with widespread economic and psychological impacts. It is hoped that this research can contribute to developing sustainable policies and intervention strategies to reduce the prevalence of online gambling and mitigate its impact on the mental health and finances of rural communities. By implementing appropriate program strategies, it is hoped that we will be able to create a safer and more supportive environment for economic development and mental well-being in Simpang Empat Village.
Analisis Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Konsumen pada produksi skincare dan obat herbal pada PT. PLM JAYA Fauzi, Said Ihsan; Aisyah, Siti
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing terhadap keputusan pembelian konsumen pada produksi skincare dan obat herbal. Social media telah menjadi platform yang penting dalam dunia digital untuk mempromosikan produk dan berinteraksi dengan konsumen. Penelitian ini menggunakan metode survei online dengan dukungan kuisioner yang disebar kepada konsumen produk skincare dan obat herbal yang aktif menggunakan social media. Hasil analisis data menunjukkan adanya pengaruh signifikan antara social media marketing dan keputusan pembelian konsumen. Ditemukan bahwa aktivitas promosi dan interaksi dengan konsumen melalui social media dapat meningkatkan ketertarikan konsumen pada produk skincare dan obat herbal. Selain itu, informasi yang diperoleh dari social media juga berperan penting dalam membantu konsumen membuat keputusan pembelian yang lebih baik.
Analisis Etika Komunikasi Bisnis Dalam Strategi Pemasaran Produk Di Sosial Media Syafira, Dinda; Suhairi, Suhairi; Wulandari, Juwita Putri; Iswanti, Putri; Fauzi, Said Ihsan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 2 (2023): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i2.1036

Abstract

The purpose of this study is to analyze corporate communication ethics in product marketing strategies on social media. This study examines the literature on the principles of business ethics and marketing communications. The method used is descriptive research, collecting information from primary and secondary sources. The analysis was carried out using a qualitative approach to identify the ethical aspects of product marketing in social networks. The aftereffects of this study demonstrate that there are several moral perspectives that need consideration in web-based entertainment business correspondence, such as genuineness, receptiveness, decency and social obligation. This study assists with understanding the decision and utilization of business correspondence morals in item advertising techniques via virtual entertainment. These discoveries can be the reason for building more moral business correspondence rehearses in the computerized period