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Azwar, Meiriza
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Economics, Econometrics & Finance

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Customer Loyalty Segmentation With Rfm Model At "ABC" Mart Azwar, Meiriza; Azwar, Tasrika; Heikal, Jerry
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 1 (2024): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1490

Abstract

In an effort to determine groups of customers who have the potential to be loyal, it is necessary to carry out a careful examination based on the characteristics of each customer in transactions. Having similar characteristics to create a customer grouping is also needed in the customer segmentation concept. This is necessary because it is to know customer behavior so that it can help in implementing the right sales strategy to increase profits for the company. The aim of this research is to identify customer groups using the RFM model. Based on the results of the RFM interpretation analysis carried out, 3 clusters were formed with the levels of loyal customers, less loyal customers and disloyal customers. It can be concluded that this research can group customer loyalty levels using the RFM model.
Analysis Of The Influence Of Employee Discipline On Employee Performance At Mandiangin Koto Selayan District Bukittinggi City Using Grounded Theory Azwar, Meiriza; Heikal , Jerry
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 1 (2024): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1491

Abstract

This study investigates how the application of discipline can improve employee performance in Mandiangin Koto Selayan District, Bukittinggi City. This research is a type of research that uses qualitative techniques with a grounded theory approach. The author conducted direct interviews with 5 employees in five different fields in Mandiangin Koto Selayan District. Then SWOT analysis, observation, and direct interviews with key, main, and supporting informants were also used in this study. This study shows that employee discipline in Mandiangin Koto Selayan District, Bukittinggi City is influenced by several factors, namely motivation, imitating the behavior of other undisciplined employees, lack of a sense of kinship, employee awareness of discipline, leadership supervision, office environment, reword, work development, employee debt, disciplinary rules, sanctions. From this study it was found that the lack of supervision from superiors who received the highest score of 7 (seven) indicated that the discipline of an employee to improve performance was greatly influenced by supervision from superiors so that they became undisciplined and underperformed because there was no supervision from superiors who became the dominant factor determining discipline. employees from the results of this study.
Segmentation Of Vehicle Delivery Test Services Using K-Means Clustering Case Study Of West Pasaman District Transportation Services Azwar, Meiriza; Azwar , Tasrika; Heikal, Jerry
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 3 (2024): Mei - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1511

Abstract

This research aims to segment services using the K-Means Clustering method in the case of Vehicle KIR Test services. Service segmentation is important to understand the time, place and type of vehicle to be tested, so that the West Pasaman Regency Transportation Service can direct service efforts more effectively. The K-Means Clustering method is used to group customers based on certain attributes, such as test location, test time, vehicle type and test status. KIR test service data is collected, including variables such as test location, test time, test status and type of vehicle to be tested. Research data was analyzed using K-Means Clustering analysis. The research results are categorized into 3 clusters, namely: 1. First cluster: KIR services with work as a trader, income around Rp. 3,473,882, located in the Ranah Batahan District area, the average visit time is 13.18 WIB which is also influenced by the distance traveled by KIR officers from Simpang Empat to Ranah Batahan ±82.3Km, 2. Second Cluster: KIR services with traders earning Rp. . 2,606,324, with the aim of KIR services to Koto Balingka District with a distance of ±56.3 Km and an average visiting hour of 10.37 WIB, the type of vehicle that is often tested is goods cars.3. Third Cluster: KIR services with self-employed work earning Rp. 4,544,071, with the aim of the KIR service to Pasaman District and the average visiting time is 11.05 WIB, the type of vehicle that is often tested is the trailer/outboard carriage.
Co-Authors Azwar , Tasrika Azwar, Tasrika Heikal , Jerry Heikal, Jerry